Mobile

Galaxy Z Fold4

Two Graygreen Galaxy Z Fold4s are next to each other. One is open at a 45 degree angle and standing up like a tent. An S Pen Fold Edition is leaning diagonally on its hinge. The other Galaxy Z Fold4 is also leaning on the hinge. It is open at an obtuse angle and a colorful, ribbon-like wallpaper is displayed on its Main Screen. Two Graygreen Galaxy Z Fold4s are next to each other. One is open at a 45 degree angle and standing up like a tent. An S Pen Fold Edition is leaning diagonally on its hinge. The other Galaxy Z Fold4 is also leaning on the hinge. It is open at an obtuse angle and a colorful, ribbon-like wallpaper is displayed on its Main Screen.

Galaxy Z Flip4

Two Bora Purple Galaxy Z Flip4s are next to each other. One is open at a 90 degree angle and its Main Screen displays a purple and yellow ribbon-like wallpaper. The other is folded and its Cover Screen features the same wallpaper as the Main Screen on the open Galaxy Z Flip4. Two Bora Purple Galaxy Z Flip4s are next to each other. One is open at a 90 degree angle and its Main Screen displays a purple and yellow ribbon-like wallpaper. The other is folded and its Cover Screen features the same wallpaper as the Main Screen on the open Galaxy Z Flip4.

Unpacked Highlight

A Bora Purple Galaxy Z is seen from the side, partially unfolded at a 90 degree angle with the hinge pointing to the right. The phone's shape resembles a greater-than symbol.  August 10th 2023 is greater than today. A Bora Purple Galaxy Z is seen from the side, partially unfolded at a 90 degree angle with the hinge pointing to the right. The phone's shape resembles a greater-than symbol.  August 10th 2023 is greater than today.

Galaxy Watch5 | Watch5 Pro

Two watches are next to each other. The Bora Purple Watch5 is on the left with a purple band and time is shown on the watch face. On the right is a Black Titanium Watch5 Pro with a black band showing time on the watch face. Two watches are next to each other. The Bora Purple Watch5 is on the left with a purple band and time is shown on the watch face. On the right is a Black Titanium Watch5 Pro with a black band showing time on the watch face.

Galaxy Buds2 Pro

Three Galaxy Buds2 Pro devices lined up. The Bora Purple Galaxy Buds2 Pro device in the front has two buds hovering above the closed case. The middle White closed case is followed by a Graphite closed Buds2 Pro case. Three Galaxy Buds2 Pro devices lined up. The Bora Purple Galaxy Buds2 Pro device in the front has two buds hovering above the closed case. The middle White closed case is followed by a Graphite closed Buds2 Pro case.

TV & AV

Neo Qled 8K

Greatness never ends, but evolves.

Neo Qled 8K Neo Qled 8K

The Frame

Design your own TV

Design your own TV Design your own TV

The Freestyle

Unexpected joy everywhere.

The Freestyle The Freestyle

Crystal UHD

Best of the class: Crystal Clear Choice

Crystal UHD Crystal UHD

The Serif

Absolute beauty

The Serif The Serif

Home Appliances

Designed for you, by you

 Refrigerators  Refrigerators

Eliminates 99.9% of bacteria and allergens

Eliminates 99.9% of bacteria and allergens Eliminates 99.9% of bacteria and allergens

Reduces virus

Air purifier Air purifier

The Magic is in the Air

The Magic is in the Air The Magic is in the Air

Samsung will jump together to attract you

World EXPO 2030
BUSAN, KOREA

The Host City Announcement in Dec. 2023

There is an animated outline of Busan skyline in various colors, illustrating famous monuments and tourist attractions in Busan. There is the World EXPO 2030 logo, with BUSAN, KOREA. There is an animated outline of Busan skyline in various colors, illustrating famous monuments and tourist attractions in Busan. There is the World EXPO 2030 logo, with BUSAN, KOREA.
01
Epic Mother’s Day Ideas Your Mom Will Love
02
Feel Free to Freestyle
03
Cabbage Rolls with Tomato Sauce
04
Meet G·NUSMAS, the curious extraterrestrial

Looking for Something else?

*Image simulated. S Pen Fold Edition sold seperately and is only compatible with Galaxy Z Fold4 and Galaxy Z Fold3.

*Watch screen image simulated for illustrative purpose. Availability of colors, sizes, models, and watch bands may vary by country or carrier.

*Image simulated. Available colors of Galaxy Buds2 Pro may vary by country or carrier.

*Bespoke home appliance product and color availability may vary depending on country.

*Image simulated for illustrative purpose. 

**Color and model availability may vary depending on country or carrier.

***Galaxy A53 5G is rated as IP67. Based on test conditions for submersion in up to 1 meter of fresh water for up to 30 minutes. Safe against low water pressure only.

* Features Galaxy S22+

* Image simulated. Color availability may vary depending on country or carrier.

*Image of Galaxy Z Fold3 5G, Galaxy Z Flip3 5G and S Pen Fold Edition simulated for illustration purposes.

*The S pen Fold Edition sold separately and is only compatible with Galaxy Z Fold3 5G.

*Image at the top of page of Galaxy Note20 and Note20 Ultra seen at an angle simulated for illustration purposes.

*Image of two Galaxy Z Fold3 5G phones and S Pen Fold Edition simulated for illustration purposes.

*Image simulated for illustrative purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A72 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.