TV Ad Retargeting

Samsung Ads offers TV Ad Retargeting that empowers brands to identify audiences who saw or missed their TV spots and reconnect with them via mobile, tablet, desktop or OTT. Here’s what you can expect from our platform:
 

  • Drive Media Effectiveness & Extend Reach
    Reach those who missed your TV spot across any screen, including digital and OTT devices

  • Engage Competitor’s Audience
    Target viewers who saw your competitor’s ads as quickly as 60 seconds after linear ad airing

  • Optimize Reach & Frequency
    Achieve unduplicated reach and optimal frequency within Samsung households


How It Works

Samsung Smart TVs have built-in Automated Content Recognition (ACR) technology that can understand viewing behavior and usage including programs, movies, ads, gaming content and OTT apps in real-time. It’s a simple 3-step process:

1. Let us know the brand and title of the commercial spot you would like to target for your TV Ad Retargeting campaign.
2. The selected commercial is recognized and instantly matched with our ACR data.
3. Retargeting campaign is activated for the selected TV commercial based on pre-aligned campaign parameters.


Partner with Samsung Ads

Samsung is the market leader in the Smart TV space* with more than 30 million* ACR-enabled Smart TVs in the US alone. With the biggest footprint of ACR-enabled Smart TVs, Samsung  Ads has the largest proprietary ACR data in the market.

Our proprietary Device Graph is able to identify more than 250 million connected devices within Samsung households to help advertisers reach audiences on desktop, mobile, tablets, media and gaming consoles offering holistic reach for our clients. No other partner can offer this wide a reach.


* Source: IHS Markit, TV Market Briefing, March 2018