Sponsorship Guidelines

Samsung Electronics Australia is committed to supporting local communities through brand partnerships that allow us to connect, support and inspire through our products and innovations.

We do not accept requests for grants, donations or sponsorships. We take pride in our current commitments and how these experiences, partnerships and collaborations are supporting Australian communities.

Sydney Opera House

Samsung Electronics Australia is the first ever Principal Partner of the Sydney Opera House. Since 2013, the partnership has focused on ensuring technology and innovation plays a key part in how the 8.2 million people who visit the precinct each year experience the Opera House. The partnership has enabled Samsung to play a vital role in the Opera House’s Decade of Renewal to ensure the World Heritage-listed ‘masterpiece of human creative genius’ continues to inspire new generations of 21st century audiences, visitors and artists.

Together, Samsung and Sydney Opera House have collaborated on an awe-inspiring virtual reality experience which allows viewers to ascend the sails of the Opera House via an immersive, 360-degree video. The Climbing the Sails VR experience is exclusively available in The Lounge, enabled by Samsung and allows visitors to experience the Opera House in entirely new ways. In addition, the partnership has facilitated the opening of the Sydney Opera House Welcome Centre, using the latest Samsung technology, digital content and interactive displays to create a comfortable and welcoming environment for visitors.


In 2017, Samsung announced its continued commitment to the sport of Netball in Australia becoming the official naming rights partner of the national team, the Samsung Diamonds. Samsung is also the proud Innovation partner of Netball Australia, Suncorp Super Netball, Fast5 World Series, as well as a supporter of grassroots.

In 2016 Samsung released Rethink Role Models, a campaign which brought to life player stories through an emotive mini-series to challenging Australians to re-think who we hold up as inspiration. Samsung is thrilled to have a continued partnership with Netball Australia to support their vision for the future development of the code through our products and innovation.