[Galaxy S8/S8+] What’s the point of differentiation of S8/S8+’s design?

[Galaxy S8/S8+] What’s the point of differentiation of S8/S8+’s design?

1 Infinity Display¹

Infinity Display is a marketing name representing S8/S8+’s expanded full-screen display, which breaks away from conventional smartphone's form factor and establishes a new possibility and criteria.

→ Expanded screen ratio (18.5:9) provides new usability which is hard to be expected from the conventional 16:9 screen ratio, and the round-corners of display is harmoniously balanced with edge glass design.

2 Hidden Technology

It focuses on smartphone itself equipped with hidden technology in the refined design.

→ minimizing the exterior features in order to focus on content viewing experience
① Simple black Full-screen design
② Deleted Home Key
③ Disappearance of Camera protrusion
④ Simple receiver deco with narrower width
⑤ HRM/Flash's ring deco removed and HRM/Flash seamless covered by back glass

3 Seamless Gloss

Balanced and Unified design

→ Balance with new glossy finish of metal and fluid style of glass enhanced the depth and unified shape.

¹Disclaimer: Bezel-less, full-frontal edge-to-edge screen

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