privacy policy

The website samsung.com (the "Website") is operated by SAMSUNG Electronics Co. Ltd ("SEC") and Thai SAMSUNG Electronics Co. Ltd ("TSE").

Personal information means any recorded information from which you may be identified. This will include the contact information you provide to us if you sign up to receive information from us and this may also include any information we may collect from you (other than on an anonymous basis) as a result of your use of the website. Any personal information you provide and/ or register on the Website will be stored on an SEC server located in South Korea or outside South Korea (the "Server"). All such personal data will be collected, stored and processed as set out in this privacy policy (the "Privacy Policy").

In this Privacy Policy, SEC and TSE are collectively referred to as "SAMSUNG". References in this Privacy Policy to "we" or "us" are references to SEC and/ or TSE, as the case may be.

We need your personal information to provide certain direct marketing activities like online promotion, lucky draws etc. We also need your personal information to enable us to monitor use of and improve our contents on the website.

SEC will collect your personal information when you sign up for product information, participate in direct marketing activities etc. Your personal information will be recorded on the Server and any personal information you provide to TSE in connection with the website and/or any personal information you provide, amend or update either online or through TSE may also be accessible and/or transferred to the Server. By providing us with your personal information, you consent to any and all such access and/ or transfers. We will not hold your personal information for longer than we believe is reasonably necessary for the purposes set out in this Privacy Policy.

When you visit the Website, it may send a session cookie to your computer. A cookie is a small piece of data which is placed on the hard drive of your computer when you access a website or page. The use of cookies will help us to understand which sections of the Website are the most popular by allowing us to see which pages visitors are accessing and how much time they are spending on them. By studying these traffic patterns we are better able to adapt the Website to suit customer demand and provide you with a more customised user experience. Cookies will also recognised users who have previously visited the Website, so that the next time the user accesses the site, the information in the cookie is sent back to the user so that the information displayed can vary depending upon the user’s preferences. Please refer to your browser instructions or help screen to learn more about these functions.

You may configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the "Help"; menu of your browser to learn how to change your cookie preferences.

Please note however that the Website is designed to work using cookies and any disabling of them may affect your usage of the Website.

The Website may contain links to websites which are not operated by us or any of our respective group companies. Whilst we will try to ensure that the Website links only to websites which are operated by third parties who will treat your personal data with the same respect that we do, we are not responsible for, and expressly disclaim to the maximum extent permissible at law any liability for, the security or privacy practices included on or operated by the operators of these linked websites.

 

The collection, use, transfers and processing of your personal information will be governed by Thailand and South Korean data privacy laws (the "Relevant Laws") as applicable. We will only use your personal information as specified in this Privacy Policy and as otherwise permitted by the Relevant Laws.

We will only use the personal data we collect from you through the Website for direct marketing purposes where you have given us your consent to do so. If you are registering your details you may be asked if you would like SAMSUNG to send you information by email, by text message or MMS message and/or by post about our latest products, services, promotions and other offers. Consent is usually indicated by ticking an "opt-in" box although on some occasions we may rely on the "soft" opt-ins permitted by law. The opt-in boxes may or may not be split between different classes of information or different means of sending the information to you. If you have subscribed to receive direct marketing from us (by ticking an opt-in to receive further communications) but wish to unsubscribe then you should either:

1. in the case of an email, follow the "unsubscribe" link or instructions which are usually to be found at the bottom of the email. If you receive material from us at more than one email address then you will need to unsubscribe separately from each email address;
2. in the case of direct marketing generally, by sending an email to that effect via the "Contact Us" link.

Should you choose to unsubscribe in respect of direct marketing activities, as described above, your personal data will be removed from our database as soon as reasonably practicable.

SAMSUNG may also allow specially selected third parties to use your contact details to tell you about other SAMSUNG products and services (including special offers, competitions and promotions) that they think may interest you.

If either SEC or TSE sells all or part of its business, we may include your personal information as part of our assets. This will enable the purchaser to continue to provide services to you.

We may also disclose your personal information if we are required to do so by law, if a government or law enforcement agency requests that we do so, or if any third party reasonably requests that we do so in connection with any actual or suspected unauthorised or illegal use of the Services.

As explained above, your personal information will be stored on the Server, and, if you contact TSE, certain of your personal information will also be stored on the Servers. Also as explained above, any such personal information you provide to TSE and/ or any personal information you provide, amend or update online may also be accessible and/ or transferred to SEC in South Korea. By providing us with your personal information, you consent to any and all such access and/ or transfers.

We may share your personal information with SAMSUNG group companies (some of whom may be located in countries which do not have privacy or data protection laws comparable to the Relevant Laws). However, our group companies will only use your personal information in accordance with this Privacy Policy and the Relevant Laws.

If you have questions on this Privacy Policy, please contact TSE via the "Contact Us" link or call us at 0-2695-9000. We reserve the right to charge a small administrative fee in circumstances where you request a copy of all such personal information.

If you would like to update or delete any other personal information we hold about you, please click on the "Contact us" link or, alternatively, you can contact TSE at the telephone number specified above.

We take protecting your privacy very seriously. To make sure your personal information is secure; we communicate these guidelines to our employees and strictly enforce privacy safeguards within our organisations, including disciplining employees for violations of our privacy policies. In addition, we do not knowingly solicit personal information from minors or send them requests for personal information.

Both SEC and TSE take precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction. SEC uses Secure Sockets Layer (SSL) encryption on all web pages where personal information is required.

You can help us by also taking precautions to protect your personal data when you are on the Internet. We suggest that you change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

No data transmission over the Internet, or by other means, can be guaranteed to be 100% secure.

Before using the Services for the first time, you will be asked to consent to the terms set out in this Privacy Policy.

Please be aware, however, that we may need to amend the terms of this Privacy Policy from time to time, for example, as new features are added to or deleted from the Website. Although we will use our reasonable endeavors to alert you when any such changes have been made, you should therefore review this Privacy Policy regularly since your continued use of the Services will be deemed to indicate your continued consent to the terms, as they may be amended from time to time.