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A close-up on Galaxy Z Fold3 5G's edges. It pulls back and unfolds to reveal a colorful wallpaper on the Main Screen. Galaxy Z Flip3 5G spins on a corner and stops next to Galaxy Z Fold3 5G, and the Cover Display shows a message notification from Samsung saying Hey there! S Pen Fold Edition leans against Galaxy Z Fold3 5G.

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Showing the infinity screen of Samsung Neo QLED QN900A with rotating from side view to the front view Showing the infinity screen of Samsung Neo QLED QN900A with rotating from side view to the front view

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Introducing BESPOKE Introducing BESPOKE

Mobile

Galaxy Z Flip3 5G

Three Galaxy Z Flip3 5G phones. One is unfolded and laying with a colorful wallpaper on the Main Screen. One is in Flex mode with a colorful wallpaper on the Main Screen. One is folded with the time displayed on the Cover Screen. Three Galaxy Z Flip3 5G phones. One is unfolded and laying with a colorful wallpaper on the Main Screen. One is in Flex mode with a colorful wallpaper on the Main Screen. One is folded with the time displayed on the Cover Screen.
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Galaxy Z Fold3 5G

Two Galaxy Z Fold3 5G phones, one seen folded from the Back Cover and one seen unfolded with a colorful wallpaper on the Main Screen. The S Pen Fold Edition leans against the folded phone. Two Galaxy Z Fold3 5G phones, one seen folded from the Back Cover and one seen unfolded with a colorful wallpaper on the Main Screen. The S Pen Fold Edition leans against the folded phone.
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Unpacked Highlight

Shapes in different colors arranged to create a cube with a long shadow. Shapes in different colors arranged to create a cube with a long shadow.

Galaxy Watch4

Two Galaxy Watch4 devices are shown side-by-side, with a silver Galaxy Watch4 attached with a white band on one side and a black Galaxy Watch4 Classic attached with a black band on another. Each Galaxy Watch4 is featuring a different watchface style to tell the time. Two Galaxy Watch4 devices are shown side-by-side, with a silver Galaxy Watch4 attached with a white band on one side and a black Galaxy Watch4 Classic attached with a black band on another. Each Galaxy Watch4 is featuring a different watchface style to tell the time.
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Galaxy Buds2

The image is filled with Galaxy Buds2 cases placed next to each other. Several of the cases are opened, each showing different colors of the inside case, from olive green, lavender, white, to black. The image is filled with Galaxy Buds2 cases placed next to each other. Several of the cases are opened, each showing different colors of the inside case, from olive green, lavender, white, to black.
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TV & AV

Greatness never ends, but evolves

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Samsung 2021 Neo QLED, QN900A, is placed at the center of a living room displaying trees in the forest on the screen. Samsung 2021 Neo QLED, QN900A, is placed at the center of a living room displaying trees in the forest on the screen.

Everlasting brilliance, colorful possibilities

See all QLED
Samsung 2021 QLED, Q70A, is placed at the corner of a living room displaying green plant imageon the screen. Samsung 2021 QLED, Q70A, is placed at the corner of a living room displaying green plant imageon the screen.

Make your own Frame

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There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option

See the bigger picture

Super Big TVs

Learn more See all +75” TVs
A Super Big TV shows a landscape scene that expands beyond the screen while a man holding a coffee cup stands in front of it. A Super Big TV shows a landscape scene that expands beyond the screen while a man holding a coffee cup stands in front of it.

Perfectly crafted sound, harmonized with QLED

See all Q-series soundbars
A man is sitting on a couch watching symphony orchestra performance in Samsung Neo QLED QN900A with Q-series soundbar underneath A man is sitting on a couch watching symphony orchestra performance in Samsung Neo QLED QN900A with Q-series soundbar underneath

Home Appliances

Endless Innovations

More storage with style

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Chill out with afridge that can do no more Chill out with afridge that can do no more

Simply Add, during wash

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AddWash AddWash

Cool. WindFree™

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Air Conditioner Air Conditioner

Powerful and complete cleaning

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Powerful and complete cleaning Powerful and complete cleaning

This Month's Picks

Galaxy S21 | S21+ 5G Galaxy S21 | S21+ 5G
Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.
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Galaxy Z Fold3 5G Galaxy Z Fold3 5G
Galaxy Z Fold3 5G, standing upright and folded slightly, with a colorful wallpaper on the Main Screen. Galaxy Z Fold3 5G, standing upright and folded slightly, with a colorful wallpaper on the Main Screen.
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Galaxy Watch4 Galaxy Watch4
The watch that knows you best The watch that knows you best
A green Galaxy Watch4 device is shown with its green band tied in a circle. The watchface is showing the time with a green running symbol next to the time. A green Galaxy Watch4 device is shown with its green band tied in a circle. The watchface is showing the time with a green running symbol next to the time.
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Galaxy Z Flip3 5G Galaxy Z Flip3 5G
Galaxy Z Flip3 5G folded in Flex mode with a colorful wallpaper on the Main Screen. Galaxy Z Flip3 5G folded in Flex mode with a colorful wallpaper on the Main Screen.
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Galaxy Buds2 Galaxy Buds2
Two olive green Galaxy Buds2 earbuds are shown. Two olive green Galaxy Buds2 earbuds are shown.
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Neo QLED 8K TV
 Neo QLED 8K TV
Neo QLED 8K TV Neo QLED 8K TV
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Neo QLED TV Neo QLED TV
Neo QLED TV Neo QLED TV
Buy now
Crystal UHD TV Crystal UHD TV
Crystal UHD TV Crystal UHD TV
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The Frame The Frame
The Frame The Frame
Buy now
Soundbar Soundbar
Soundbar Soundbar
Buy now
Wall-mount AC with Wind-Free™ Wall-mount AC with Wind-Free™
Wall-mount AC with Wind-Free™ Wall-mount AC with Wind-Free™
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Top loading Washer Top loading Washer
Top loading Washer Top loading Washer
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Side by Side Refrigerator Side by Side Refrigerator
Side by Side Refrigerator Side by Side Refrigerator
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Samsung Jet™ Samsung Jet™
samsung jet samsung jet
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Solo Microwave Oven Solo Microwave Oven
Solo Microwave Oven Solo Microwave Oven
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Explore #DoWhatYouCant

01
Flex Your Way
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Two hands hold up two Galaxy devices. On the left, an open Galaxy Z Fold2 5G, open to the camera with a red, orange, blue and green butterfly design on it. On the right, a closed Galaxy Z Flip 5G. Two hands hold up two Galaxy devices. On the left, an open Galaxy Z Fold2 5G, open to the camera with a red, orange, blue and green butterfly design on it. On the right, a closed Galaxy Z Flip 5G.
02
Unbox & Discover
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A girl peers down into a box with a surprised expression. A girl peers down into a box with a surprised expression.
03
The Quicker Way to a Good Night's Rest
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Finding true rest for body and mind, a woman on the sofa is reading a book in the living room with the best temperature for sleep. Finding true rest for body and mind, a woman on the sofa is reading a book in the living room with the best temperature for sleep.
04
Reimagine a Better Planet
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A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky

Looking for Something else?

*Image of Galaxy Z Fold3 5G, Galaxy Z Flip3 5G and S Pen Fold Edition simulated for illustration purposes.

*Image of two Galaxy Z Fold3 5G phones and S Pen Fold Edition simulated for illustration purposes.

*The S pen Fold Edition sold separately and is only compatible with Galaxy Z Fold3 5G.

*Galaxy Note20 and Note20+  image at top of page simulated for illustration purposes.

*Galaxy Fold image at top of page simulated for illustration purposes.

*Galaxy Note10 and Note10+ image at top of page simulated for illustration purposes.

*Image simulated for illustrative purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.