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Shapes in different colors arranged to create a cube with a long shadow.

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Showing the infinity screen of Samsung Neo QLED QN900A with rotating from side view to the front view Showing the infinity screen of Samsung Neo QLED QN900A with rotating from side view to the front view

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Introducing BESPOKE Introducing BESPOKE

Mobile

Galaxy Z Fold2 | Z Flip

Hand holding Galaxy Z Fold2, seen from the front slightly folded. Another hand holds Galaxy Z Flip, seen folded and from the rear. Hand holding Galaxy Z Fold2, seen from the front slightly folded. Another hand holds Galaxy Z Flip, seen folded and from the rear.
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Galaxy S21 | S21+ 5G

Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen. Galaxy S21+ 5G phone in Phantom Violet seen from the rear in front of a Galaxy S21 5G phone in Phantom Pink seen from the front. The one seen from the front has a coral graphic wallpaper onscreen.
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Galaxy A52

Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones. Four Galaxy A52 phones, fanned out. Three seen from the rear to show the rear camera and colors Awesome Blue, Awesome White and Awesome Violet. One is seen from the front and onscreen is a purple umbrella, a man's head wearing sunglasses, and another person in a pink sweatshirt, with the word Awesome. Water is splashing on the phones.
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Galaxy A72

Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones. Two Galaxy A72 phones in Awesome Violet, fanned out. One is seen from the rear to show the rear camera. One is seen from the front and onscreen is a collage of a woman's head, someone dabbing in a yellow coat and another person jumping, with the word Awesome. Water is splashing on the phones.
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Galaxy Buds Pro

Hear the best of your world

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Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case. Galaxy Buds Pro earbuds in Phantom Violet seen from the exterior, hovering over the matching charging case.

TV & AV

Greatness never ends, but evolves

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Samsung 2021 Neo QLED, QN900A, is placed at the center of a living room displaying trees in the forest on the screen. Samsung 2021 Neo QLED, QN900A, is placed at the center of a living room displaying trees in the forest on the screen.

Everlasting brilliance, colorful possibilities

See all QLED
Samsung 2021 QLED, Q70A, is placed at the corner of a living room displaying green plant imageon the screen. Samsung 2021 QLED, Q70A, is placed at the corner of a living room displaying green plant imageon the screen.

Make your own Frame

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There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option

See the bigger picture

Super Big TVs

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A Super Big TV shows a landscape scene that expands beyond the screen while a man holding a coffee cup stands in front of it. A Super Big TV shows a landscape scene that expands beyond the screen while a man holding a coffee cup stands in front of it.

Perfectly crafted sound, harmonized with QLED

See all Q-series soundbars
A man is sitting on a couch watching symphony orchestra performance in Samsung Neo QLED QN900A with Q-series soundbar underneath A man is sitting on a couch watching symphony orchestra performance in Samsung Neo QLED QN900A with Q-series soundbar underneath

Home Appliances

Endless Innovations

More storage with style

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Chill out with afridge that can do no more Chill out with afridge that can do no more

Simply Add, during wash

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AddWash AddWash

Cool. WindFree™

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Air Conditioner Air Conditioner

Powerful and complete cleaning

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Powerful and complete cleaning Powerful and complete cleaning

This Month's Picks

Galaxy A72 Galaxy A72
Galaxy A72 phone Galaxy A72 phone
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Galaxy S21 Ultra 5G Galaxy S21 Ultra 5G
Galaxy S21 Ultra 5G phone Galaxy S21 Ultra 5G phone
Learn more
Galaxy A32 Galaxy A32
Galaxy A32 phone Galaxy A32 phone
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Galaxy A52 Galaxy A52
Galaxy A52 phone Galaxy A52 phone
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Galaxy A02 Galaxy A02
Galaxy A02 phone Galaxy A02 phone
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Neo QLED 8K TV
 Neo QLED 8K TV
Neo QLED 8K TV Neo QLED 8K TV
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Neo QLED TV Neo QLED TV
Neo QLED TV Neo QLED TV
Buy now
Crystal UHD TV Crystal UHD TV
Crystal UHD TV Crystal UHD TV
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The Frame The Frame
The Frame The Frame
Buy now
Soundbar Soundbar
Soundbar Soundbar
Buy now
Wall-mount AC with Wind-Free™ Wall-mount AC with Wind-Free™
Wall-mount AC with Wind-Free™ Wall-mount AC with Wind-Free™
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Top loading Washer Top loading Washer
Top loading Washer Top loading Washer
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Side by Side Refrigerator Side by Side Refrigerator
Side by Side Refrigerator Side by Side Refrigerator
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Samsung Jet™ Samsung Jet™
samsung jet samsung jet
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Solo Microwave Oven Solo Microwave Oven
Solo Microwave Oven Solo Microwave Oven
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Explore #DoWhatYouCant

01
Flex Your Way
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Two hands hold up two Galaxy devices. On the left, an open Galaxy Z Fold2 5G, open to the camera with a red, orange, blue and green butterfly design on it. On the right, a closed Galaxy Z Flip 5G. Two hands hold up two Galaxy devices. On the left, an open Galaxy Z Fold2 5G, open to the camera with a red, orange, blue and green butterfly design on it. On the right, a closed Galaxy Z Flip 5G.
02
Unbox & Discover
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A girl peers down into a box with a surprised expression. A girl peers down into a box with a surprised expression.
03
The Quicker Way to a Good Night's Rest
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Finding true rest for body and mind, a woman on the sofa is reading a book in the living room with the best temperature for sleep. Finding true rest for body and mind, a woman on the sofa is reading a book in the living room with the best temperature for sleep.
04
Reimagine a Better Planet
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A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky A hand-crafted bird made out of cardboard from Samsung's eco-packaging is flying over the vast forest with sunshine from high above the sky

Looking for Something else?

*Galaxy Note20 and Note20+  image at top of page simulated for illustration purposes.

*Galaxy Fold image at top of page simulated for illustration purposes.

*Galaxy Note10 and Note10+ image at top of page simulated for illustration purposes.

*Image simulated for illustrative purposes.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.

*Simulated picture. Color availability may vary depending on country or carrier. Galaxy A52 is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach, pool use and soapy water. In case you spill liquids containing sugar on the phone, please rinse the device in clean, stagnant water while clicking keys. Safe against low water pressure only. High water pressure such as running tap water or shower may damage the device.