As the new year begins, we reflect and set small resolutions for better days ahead.
We want to run again, eat healthier at home, and make progress in our own growth.

This campaign focuses on those everyday moments.
Samsung aims to be your companion—helping you build steady routines, make healthier choices easier, and begin again with confidence.
When motivation fades, we help you regain rhythm and turn small efforts into lasting habits.
Your story continues this year, and Samsung is by your side.

A woman in casual athletic wear runs through a city while wearing a Galaxy Watch8 and holding a Galaxy Z Fold7. Circular lines and sparkle icons appear around the watch. Around her, illustrated icons such as winged running shoes, a medal, a tree, and a running figure surround her, along with a long curved line wrapping around her as a decorative element. On the right side of the scene, two product cards display the Galaxy Z Fold7 and Galaxy Watch8. A woman in casual athletic wear runs through a city while wearing a Galaxy Watch8 and holding a Galaxy Z Fold7. Circular lines and sparkle icons appear around the watch. Around her, illustrated icons such as winged running shoes, a medal, a tree, and a running figure surround her, along with a long curved line wrapping around her as a decorative element. On the right side of the scene, two product cards display the Galaxy Z Fold7 and Galaxy Watch8.

For your perfect pace

Smart coaching for your every step

The back view of a man sitting at a desk is shown as he works on charts using a Galaxy Tab S11 Ultra with an S Pen. In front of him on the desk is a Smart Monitor M9, which displays the same charts along with a video conference screen showing multiple participants. Papers are scattered on the desk, and around the monitor are illustrated elements including a long curved line, money icons, a rising rocket icon, and a sun icon. On the right side, two product cards feature the Smart Monitor M9 and the Galaxy Tab S11 Ultra with S Pen. The back view of a man sitting at a desk is shown as he works on charts using a Galaxy Tab S11 Ultra with an S Pen. In front of him on the desk is a Smart Monitor M9, which displays the same charts along with a video conference screen showing multiple participants. Papers are scattered on the desk, and around the monitor are illustrated elements including a long curved line, money icons, a rising rocket icon, and a sun icon. On the right side, two product cards feature the Smart Monitor M9 and the Galaxy Tab S11 Ultra with S Pen.

For smarter workdays

Boost productivity in every task

A father and son cook together with The Frame Pro mounted on the wall displaying a recipe. Nearby, the Bespoke AI Refrigerator shows ingredient and recipe images on its door screen. Illustration icons of chef hats and neckties appear on the father and son, and additional illustrated elements such as sparkles, various vegetable icons, and soft curved lines surround them. On the right side of the scene, two product cards display the Bespoke AI Refrigerator and The Frame Pro. A father and son cook together with The Frame Pro mounted on the wall displaying a recipe. Nearby, the Bespoke AI Refrigerator shows ingredient and recipe images on its door screen. Illustration icons of chef hats and neckties appear on the father and son, and additional illustrated elements such as sparkles, various vegetable icons, and soft curved lines surround them. On the right side of the scene, two product cards display the Bespoke AI Refrigerator and The Frame Pro.

For everyday freshness

Bring healthier choices to life

Explore more to elevate your new year

Build your everyday wellness

Productivity that fits your space

Bring healthy comfort to your home

* Lifestyle KV images were generated using AI.

* All images and on-screen contents simulated for illustrative purposes only. Actual UI may vary depending on software version, model, region, and other factors.

* Product availability may vary by country and region.