The Frame

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Enhance your space with a beautiful work of art

Browse through the artwork you love

The Frame Artwork Library (3,000+ artwork)

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* Artwork descriptions are only available in the languages provided by our partners to ensure that the artists' intentions are accurately conveyed.

Curate a personal art gallery and display it at home. With over 3,000 selections from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style.

Turn your room into a personal art exhibition

Art Store

How the Art Store lets you access artwork

* Art Store subscription required to access full selection. Fees apply to subscription service.
* Art pieces in the Art Store are subject to change without prior notice.
* The Art Store may not be available in some countries.
An arrangement of panels, with each showing a different art option that is available in the Samsung Art Store. An arrangement of panels, with each showing a different art option that is available in the Samsung Art Store.

Motion Sensor

How the Motion Sensor saves you energy

* Motion Sensor gets activated after being turned on in the settings and only operates in Art Mode.
* This function operates only within a certain distance, which may vary according to the surrounding environment.
* Performance may vary depending on the lighting conditions.
* Availability of Motion Sensor may vary by country.
The Frame is installed on the wall of a dimly lit room. The dark shadow of a woman is in the foreground. The Frame is installed on the wall of a dimly lit room. The dark shadow of a woman is in the foreground.

Brightness Sensor

How the Brightness Sensor adjusts brightness for energy efficiency

* Brightness sensor performance may vary depending on the ambient brightness level. The sensor does not operate in an environment over 1000 lux.
The Frame displays a bright drawing of an owl and plants. Beneath the TV, a brightness bar is filled to the max. The Frame displays a bright drawing of an owl and plants. Beneath the TV, a brightness bar is filled to the max.

TV when it's on.
Art when it's off.

Art Mode

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.

  • * Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.
  • * Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

Explore the world of art with 370+ free pieces annually

Art Store Streams

Tap into a stream of art and effortlessly discover new favorites for free. With The Frame, you get access to a curated collection of 30 artwork from leading artists and institutions every month.

  • * Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.
  • * Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

Sign up for an Art Store membership

Step 1

Enter the Samsung Art Store on your TV.

Step 2

Go to 'My Art Store' and select 'Membership'.

Step 3

Select the plan you want.

Step 4

To check out, sign in or create a Samsung account.
You can pay online or make a mobile payment by scanning the QR code.

FAQ

You can access the Samsung Art Store from The Frame as long as it has a network connection.
The Samsung Art Store is a platform that lets you browse and select artwork to display on The Frame. You can enjoy a curated stream of free art that's regularly updated. Or you can subscribe to gain access to all the available artwork and choose what to display. To use the Samsung Art Store, you must create an account and agree to the Smart Hub Terms of Use and Personal Information Collection Agreement, as well as the Samsung Art Store Service Terms of Use.

Art Mode is a special display mode for The Frame, where it displays art when turned off instead of a blank screen. It allows your TV to blend beautifully into your home decor when not in use.
You can turn on The Frame and enjoy your favorite shows, games and sports just like any other TV. Then when you switch it off, the screen transitions to display beautiful artwork.
See how The Frame looks in your home. (www.samsung.com/test/tvs/test-cheil/2024-the-frame-mkt-design-test.html)

'The Art Store Streams service in the Samsung Art Store provides a free stream of artwork to display on The Frame. This service is available to anyone with The Frame, regardless of whether they're subscribed to the Art Store or not.
You get a stream of 30 pieces of art every month, curated from the 3,000+ available artwork in the Art Store. Each piece of art is displayed on screen for 5 minutes before being rotated out. The stream is updated every month based on a different theme, so you can always discover and enjoy new art.

* Availability may vary by country.

The 'Display All' function in The Frame puts all your artwork in a slideshow for display. It rotates out the art every minute by default, but you can change the rotation time in your settings. This feature is only available for subscribed members to the Samsung Art Store.

Yes, you can browse the available artwork in the Samsung Art Store by different categories, which include 'Popular,' 'Masters,' 'Curations,' 'Partners,' 'Subject,' 'Medium,' 'Color' and 'Artist.' Simply scroll to the bottom of the Art Store's home screen to find these categories.

The search function to find artists in the Samsung Art Store is located at the right end of the 'Artist' row.

If you have any issues or questions regarding payments or membership, simply fill out the General CS form and send it to the e-mail address located at the bottom of the Art Store home screen. Please include your Samsung Account ID and any other relevant information.

You can redeem your coupon by registering it in the Samsung Art Store on your TV.
If you're already an Art Store subscriber, go to 'Payment Info' in the My Art Store row on the Art Store home screen. Click on 'Promotional Codes', enter the coupon code and click 'Redeem'. Once the coupon information appears on your TV, click 'Apply' to use the coupon.
If you don't have an Art Store subscription yet, go to 'Membership' in the My Art Store row on the Art Store home screen and choose a membership plan. Please note that to redeem a coupon, you must select the membership plan that corresponds to the one on your coupon (i.e. if your coupon is for a monthly plan, you must sign up for a monthly plan).
Then, scan the QR code with your mobile device, or go to www.samsungcheckout.com and enter the authorization code displayed on your TV. On the Samsung Checkout page, you'll see the membership plan that you selected. Register your credit card and click on 'Add Coupon' to use your coupon for the payment. Finally, enter your coupon code and click 'Pay Now'.

Please note that you must have an Art Store membership and a registered credit card to redeem Art Store coupons.
If you delete your credit card information before your registered coupon's period has expired, your coupon will be invalidated.

You can install the Samsung Promotion app by finding it under the 'Apps' tab, 'Provided by Samsung' row on the Frame TV's home screen.
If you cannot find it under ‘Apps’, you can look for it by typing in 'Samsung Promotion' directly in the search field.

Get The Frame and its accessories

The Frame

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Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore. Installed on the wall of a living room, The Frame displays a peaceful scene of a seashore.

Customizable Bezel

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Different color options for The Frame's outer bezel are displayed next to each other. Different color options for The Frame's outer bezel are displayed next to each other.

Auto-rotating Stand

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The Auto-rotating Stand for Samsung TVs stands on the floor. The Auto-rotating Stand for Samsung TVs stands on the floor.