Executive Briefing Center
Welcome to the future
of your business

Samsung Executive Briefing Center Introduction

Samsung Executive Briefing Center

Samsung, a world-renown leader in technology, is leveraging its consumer-market success to deliver the New Business Experience. Samsung Executive Briefing Center introduces business zones with solutions that are tailor-made for specific business needs. As you explore each zone, you can experience a broad range of Samsung products and solutions that work together to transform your business.


Vertical Zone Introduction

Inside the Executive Briefing Center

You will be directed to vertical zones in the Samsung Executive Briefing Center. You can check the zone of your interest. The center is designed to guide you through the following zone:

Overview of the Vertical Zones

Brand Vision & New Business Experience


Samsung, a world-renown leader in technology, is leveraging its consumer-market success to deliver the New Business Experience. Samsung offers innovative business solutions that feature an exceptional user experience and smart electronics designed to elevate your business to a whole new level. Samsung New Business Experience Center introduces business zones with solutions that are tailor-made for specific business needs.

Smart Hospitality Solution


Samsung Display Solutions create a welcoming first impression with an impactful of SMART Signages.  Moreover, the new Frame TV design give a fresh concept to the living room, guests enjoy their in-room experience with Samsung SMART Hospitality Display, sync with tablets, and smartphones in a luxury life style concept.

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Retails, Food & Beverage Experience


Samsung helps differentiate your retail business from the competition by providing the digital tools to create an exciting shopping experience. Samsung's immersive and interactive displays can capture the customer's attention for more personalized shopping. Samsung mobile devices offer quick, agile POS selling and menu orders to improve flexibility and boost sales. With Samsung retail solutions, you can enrich the shopping experience with customer-centric service and generate more traffic, sales and revenue.

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Finance & Corporate new vision


Samsung provides video walls that attract and retain customers with up-to minute foreign exchange rates, stock market data and other financial information. Samsung can also enhance employee collaboration and communication to streamline operations. Samsung's financial offerings enable you to personalize services to increase customer retention, and boost staff productivity.

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School & Office Projector-less solution


Samsung Electronics H.K. Co. Ltd., today launched The Flip at 2018 CES - A interactive digital flipchart designed for creative thinking, collaboration and innovation.

Samsung Flip is an interactive display that streamlines productivity and enables efficient collaboration. With Samsung Flip, meetings can take place anywhere and at any time, with all vital aspects included. Take a closer look at how Samsung Flip can help you and your team work smarter, faster and better.

Samsung provides innovative Touch Board solutions that enable business professionals in any field to stay connected at all times for important business communications and decisions.  Employees can use smartphones, tablets, and PC/notebook to connect to flipchart, and complete work assignments, make business deals and collaborate while in or out of the office.

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Smart Air Con Experience


The new Samsung commercial air conditioning 360 Cassette creates a comfortable office environment. Together with its innovative circular design, it delivers air evenly throughout every corner in any space.


  • 360 Cassette is the world’s first circular cassette. Its innovative full-circle design blends harmoniously into any type of interior design and recognized by IF Design Award. The innovative 360 degree airflow ensures optimal air conditioning which also eliminates dead zones. The 360 degree directional wind coming out from circular heat exchanger can deliver air evenly throughout every corner in any space.
  • Revolutionary bladeless design can minimize direct airflow for users’ comfort with its booster fan while delivering silent operation to keep the environment away from noises.
  • Brands and businesses can customize the design of 360 Cassette and create exclusive air-conditioner for the brand, in order to make the place special and unique.

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Technology & Gallery Integrated Experience


Samsung Electronics H.K. Co. Ltd., this year has been launched a new product – “The Frame”, its innovative lifestyle TV that transforms from a television into an in-home artwork. This revolutionary technology gives the television a new meaning and purpose. With the extraordinary picture frame, users can easily beautify their living space by showing any of their art piece and photography. 

The Frame, a CES 2017 ‘Best of Innovations Award’ recipient, was created with the modern user in mind. Its unique design with customizable frames offers families a TV that is not only beautiful to look at every moment of the day, but also serves as a reflection of their personality with its ability to display exclusive art and personal photos. 

At Samsung, we believe that design starts with people – how they live, what they love and who they are. Within the home, technology is very personal and we wanted to make sure we gave users a product that is customized to their lives.  Therefore, an Outdoor waterproof smart signage has been enhancing with new design and feature which integrate in our living.

View Introductory Video

Directions to the Center

Location and Contact Information

1. Address:
12/F, Enterprise Square III, 39 Wang Chiu Road, Kowloon Bay, Kowloon

2. How to get to the center
• By MTR, exit at Kowloon Bay MTR station (take shuttle to Mega Box)
• Car park around the neighborhood : on Enterprise Square III/Exchange Tower/One Kowloon

3. Contact
• Tel: (852) 3698 4688
• Email: