Learn more Buy now
An extreme close-up scans a folded Galaxy Z Flip5’s Flex Window from the hinge to the camera lenses, showing a selfie. Behind it, a second, slightly opened Galaxy Z Flip5 seen from the Flex Window showing the Media controller app with playback controls and a progress bar emerges behind the first. The first twirls in place to show the back panel, then returns to showing the Flex Window.

Online Exclusive

Buy now

Buy now
BESPOKE Jet™ BESPOKE Jet™

Learn more Buy now

Learn more Buy now

This Month's Picks

New
Enjoy up to 38% off Enjoy up to 38% off
#YouMake
exclusive offers #YouMake
exclusive offers
#YouMake exclusive offers #YouMake exclusive offers
Buy now
Get back to school offers
up to 30% off Get back to school offers up to 30% off
Samsung Education Store Samsung Education Store
Learn more
Free BESPOKE Jet™ Elite Extra Vacuum Cleaner Free BESPOKE Jet™ Elite Extra Vacuum Cleaner
65" Neo QLED 8K QN900C 65" Neo QLED 8K QN900C
Buy now
New
Free Xbox Series S gaming console Free Xbox Series S gaming console
Odyssey OLED G9 Odyssey OLED G9
Odyssey OLED G9 Odyssey OLED G9
Buy now
New
Buy now to get
Xbox Series S Buy now to get
Xbox Series S
Galaxy Book3 Ultra Galaxy Book3 Ultra
Galaxy Book3 Ultra Galaxy Book3 Ultra
Buy now
New
Galaxy Z Fold5 Galaxy Z Fold5
Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers. Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.
Galaxy Z Fold5 Galaxy Z Fold5
Buy now
Galaxy S23 Ultra Galaxy S23 Ultra
Galaxy S23 Ultra Galaxy S23 Ultra
Buy now
New
Galaxy Tab S9 Series Galaxy Tab S9 Series
Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers. Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.
Galaxy Tab S9 Series Galaxy Tab S9 Series
Buy now
Galaxy S23 | S23+ Galaxy S23 | S23+
Galaxy S23 | S23+ Galaxy S23 | S23+
Buy now
New
Galaxy Watch6 | Watch6 Classic Galaxy Watch6 | Watch6 Classic
Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers. Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers.
Galaxy Watch6 | Watch6 Classic Galaxy Watch6 | Watch6 Classic
Buy now
Free BESPOKE Jet™
Cordless Stick Vacuum Cleaner Free BESPOKE Jet™
Cordless Stick Vacuum Cleaner
Buy selected TVs now Buy selected TVs now
neo qled neo qled
Buy now
Free NowE card $3,000 Free NowE card $3,000
65" Neo QLED 8K QN900C 65" Neo QLED 8K QN900C
neo qled neo qled
Buy now
Credit card: Up to 10% CashBack +
36 mo. interest-free instalment
 Credit card: Up to 10% CashBack +
36 mo. interest-free instalment
HW-Q990C Soundbar HW-Q990C Soundbar
q series soundbar q series soundbar
Buy now
Free The Frame Selected Bezel
 Free The Frame Selected Bezel
The Frame TVs The Frame TVs
The Frame The Frame
Buy now
Free The Freestyle Battery Base Free The Freestyle Battery Base
Freestyle offers Freestyle offers
The Freestyle The Freestyle
Buy now
Buy BESPOKE Jet™Cleaner and
selected refrigerator/washer Buy BESPOKE Jet™Cleaner and
selected refrigerator/washer
Get up to $1,000 off
Get up to $1,000 off
BESPOKE Jet BESPOKE Jet
Learn more
36 mo. interest-free instalment 36 mo. interest-free instalment
Multi-Door Refrigerator Multi-Door Refrigerator
Multi Door Refrigerator Multi Door Refrigerator
Learn more
Ecobubble™ Top Loader with Drain Pump Ecobubble™ Top Loader with Drain Pump
Digital Inverter Technology Digital Inverter Technology
Learn more
Online Shop offer: up to $3,000 off + ITFIT 2 in 1 Hand Warmer Online Shop offer: up to $3,000 off + ITFIT 2 in 1 Hand Warmer
Bottom Mount Refrigerator Bottom Mount Refrigerator
Bottom Mount Refrigerator Bottom Mount Refrigerator
Learn more
Free BESPOKE Jet Clean Station Dust Bag (5ea) Free BESPOKE Jet Clean Station Dust Bag (5ea)
BESPOKE jet™ BESPOKE jet™
BESPOKE jet™ BESPOKE jet™
Learn more
New
Buy now to get
Xbox Series S Buy now to get
Xbox Series S
Galaxy Book3 Ultra Galaxy Book3 Ultra
Buy now
New
Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB) Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB)
Galaxy Book3 Pro 360 Galaxy Book3 Pro 360
Buy now
Free NowE card $2,000 Free NowE card $2,000
Odyssey G8 OLED Gaming Monitor Odyssey G8 OLED Gaming Monitor
Buy now
Pre-order all new 49" gaming monitor Pre-order
all new 49" gaming monitor
Odyssey OLED G9 Odyssey OLED G9
Odyssey OLED G9 Odyssey OLED G9
Pre-order Now
New
Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB) Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB)
Galaxy Book3 Pro Galaxy Book3 Pro
Buy now

Mobile

Galaxy Z Fold5

Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

Learn more Buy now
Two Galaxy Z Fold5 devices placed horizontally. S Pen Fold Edition for Galaxy Z Fold5 lies in front. One is seen from the rear and the other is unfolded to the Main Screen. On the display is a note-taking app with an illustrated composition made of a photo and handwritten text. Two Galaxy Z Fold5 devices placed horizontally. S Pen Fold Edition for Galaxy Z Fold5 lies in front. One is seen from the rear and the other is unfolded to the Main Screen. On the display is a note-taking app with an illustrated composition made of a photo and handwritten text.

Galaxy Z Flip5

Buy now to enjoy Extra HK$800 Trade-in Rebate or 6-Month Disney+ subscription plus many more fabulous offers.

Learn more Buy now
Two Galaxy Z Flip5 devices are slightly unfolded and seen from the Cover Screen. One shows a Rear Cam selfie. The second shows an expanded media player with playback controls and a progress bar. Two Galaxy Z Flip5 devices are slightly unfolded and seen from the Cover Screen. One shows a Rear Cam selfie. The second shows an expanded media player with playback controls and a progress bar.

Galaxy Unpacked Highlight

Galaxy Unpacked Highlight Galaxy Unpacked Highlight

Galaxy Tab S9 Series

Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

Learn more Buy now
Galaxy Tab S9, S9+ and S9 Ultra are lined up in Portrait mode, overlapping next to each other with a colorful wave wallpaper on all screens. Splashes of water are surrounding the three devices and an S Pen is pointing at the screen of Galaxy Tab S9. Galaxy Tab S9, S9+ and S9 Ultra are lined up in Portrait mode, overlapping next to each other with a colorful wave wallpaper on all screens. Splashes of water are surrounding the three devices and an S Pen is pointing at the screen of Galaxy Tab S9.

Galaxy Watch6 Series

Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers.

Learn more Buy now
Five Galaxy Watch6 Series devices are in a single, diagonal line. Each has a different watch band and is displaying a different screen. Five Galaxy Watch6 Series devices are in a single, diagonal line. Each has a different watch band and is displaying a different screen.

TV and Audio

More Wow than ever

Learn more Buy now

Experience the difference

Learn more Buy now

Make your own Frame

Learn more Buy now
There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option

Complete Wow theatre experience

Buy now

Defy Reality Conquer All

Learn more
Odyssey OLED G9 Odyssey OLED G9

Home Appliances

Ditch dust for good

Learn more Buy now
BESPOKE Jet BESPOKE Jet

Your Fridge Your Way

Learn more Buy now

Powerfully Refresh & Sanitize

Buy now
AI AirDresser AI AirDresser

Ecobubble with AI Control

Buy now

Explore #DoWhatYouCant

01
How to Snap Stunning Night Cityscapes
Long exposure, a steady shot and the Galaxy Z Flip4 are the keys to mastering
urban photography after dark.
Learn more
How to Snap Stunning Night Cityscapes How to Snap Stunning Night Cityscapes
02
Shoot Stunning Blue Hour Pics With Your Phone
You’ve heard of golden hour. Now learn the secrets of blue hour photography.
Learn more
Shoot Stunning Blue Hour Pics With Your Phone Shoot Stunning Blue Hour Pics With Your Phone
03
Meet G·NUSMAS, the curious extraterrestrial
The whimsically brilliant Samsung engineer from outer space.
Learn more
The whimsically brilliant Samsung engineer from outer space. The whimsically brilliant Samsung engineer from outer space.

Looking for Something else?

* Image of Galaxy Z Fold4 and Galaxy Z Flip4 simulated for illustration purposes.

* Image simulated. S Pen Fold Edition sold seperately and is only compatible with Galaxy Z Fold4 and Galaxy Z Fold3.

* Suction tested based on the IEC 62885-2 Cl. 5.8 standard, tested at the inlet of the non-accessorized tool, using Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests. Refers mostly to suspended particles that are sized 0.5-4.2µm which are generally invisible to human eyes, such as pollen and mold.