Learn more Pre-order

Purchase a selected NEW 2025 Samsung TV
to enjoy a special HK$2,999 add-on offer
for the HW-QS700F Soundbar

Learn more Buy now

enjoy HK$5960 discount with free electric toothbrush

Learn more Buy now

Learn more Buy now
Galaxy S25 Ultra Galaxy S25 Ultra

Learn more Buy now

Learn more Buy now
Odyssey Gaming Monitor Odyssey Gaming Monitor

Latest Offer

New
Galaxy S25 | S25+ Galaxy S25 | S25+
Trade-in rebate up to HK$8,900 Trade-in rebate up to HK$8,900
Galaxy S25 | S25+ Galaxy S25 | S25+
Buy now
New
Galaxy A56 5G
From HK$1,588 with Trade-in From HK$1,588 with Trade-in
Galaxy A56 5G Galaxy A56 5G
Buy now
New
New AI 12kg laundry combo gets electric toothbrush AI 12kg laundry combo gets electric toothbrush
ref ref
Buy now
New
Galaxy Tab S10 FE+
Free ITFIT Multi-fold Book cover Free ITFIT Multi-fold Book cover
Galaxy Tab S10 FE+ Galaxy Tab S10 FE+
Buy now
New
Odyssey OLED G8 G81SF
gets free Galaxy A36 5G Odyssey OLED G8 G81SF gets free Galaxy A36 5G
Neo QLED Neo QLED
Buy now
New
Galaxy S25 Ultra (Samsung.com only) Galaxy S25 Ultra (Samsung.com only)
Trade-in rebate up to HK$8,900 Trade-in rebate up to HK$8,900
Galaxy S25 Ultra (Samsung.com only) Galaxy S25 Ultra (Samsung.com only)
Buy now
Galaxy Z Fold6
Offers total valued at HK$2,478 Galaxy Z Fold6 Offers total valued at HK$2,478
Buy now
Galaxy Tab S10 Series
Free Book Cover Keyboard Slim Free Book Cover Keyboard Slim - AI Key
Buy now
New
Galaxy A36 5G Enjoy premiums
Total valued at HK$498 Enjoy premiums Total valued at HK$498
Galaxy A36 5G Galaxy A36 5G
Buy now
New
Galaxy Tab S10 FE
Free ITFIT Multi-fold Book cover Free ITFIT Multi-fold Book cover
Buy now
New
Selected new OLED S95F TV free wallmount + installation Selected new OLED S95F TV free wallmount
OLED OLED
Buy now
New
New 43” QLED as low as HK$4980 New 43” QLED as low as HK$4980
QLED QLED
Buy now
New
All new 50" Neo QLED QN90F TV
as low as HK$13,280 50" Neo QLED QN90F TV from HK$13,280
QLED QLED
Buy now
New
All new 42" OLED S90F TV
as low as HK$11,380 All new 42" OLED S90F TV as low as HK$11,380
OLED OLED
Buy now
New
Frame Pro gets free modern bezel
+ 12-mth Art Store Frame Pro gets free modern bezel
Frame Pro Frame Pro
Buy now
New
BESPOKE AirDresser gets stainless cutlery + electric toothbrush BESPOKE AirDresser gets stainless cutlery
BESPOKE AirDresser with Dual AirWash and Dual JetSteam BESPOKE AirDresser with Dual AirWash and Dual JetSteam
Buy now
New
All new powerful Bespoke AI
Free special Jet™ tool kit Powerful Bespoke AI free Jet™ tool kit
BESPOKE Jet BESPOKE Jet
Buy now
Bottom mount freeze as low as HK$3990 Bottom mount freeze as low as HK$3990
Selected refrigerators Selected refrigerators
Buy now
All new 9kg AI laundry combo as low as HK$4990 9kg AI laundry combo as low as HK$4990
Washer & Dryer combo with Hygiene Steam Washer & Dryer combo with Hygiene Steam
Buy now
New
New SmartThings AI Ref. + HK$400 Trade Up offer New SmartThings AI Ref. + HK$400 Trade Up offer
AirDresser AirDresser
Buy now
New
Galaxy Book5 Pro Galaxy Book5 Pro
Up to HK$3,000 Extra Trade-in Rebate Up to HK$3,000 Extra Trade-in Rebate
Galaxy Book5 Pro Galaxy Book5 Pro
Buy now
New
Galaxy Book5 Pro 360 Galaxy Book5 Pro 360
Galaxy Book5 Pro 360 Galaxy Book5 Pro 360
Buy now
New
Odyssey OLED G6 gets
Razer Kaira Wireless Headset Odyssey OLED G6 gets Wireless Headset
OLED OLED
Buy now
New
Galaxy Book5 360 Galaxy Book5 360
Galaxy Book5 360 Galaxy Book5 360
Buy now
New
All new 27" Odyssey 3D G90XF gets Razer Chroma gaming combo 27" Odyssey 3D G90XF gets gaming combo
Odyssey 3D Odyssey 3D
Buy now

Mobile

Galaxy S25 Ultra

Trade-in rebate up to HK$8,900

Learn more Buy now

Galaxy S25 | S25+

Trade-in rebate up to HK$8,900

Learn more Buy now
Galaxy S25 and S25plus Galaxy S25 and S25plus

Galaxy A56 5G

From HK$1,588 to get the new Galaxy A series smartphones

Learn more Buy now
Galaxy A56 5G device and Galaxy A36 5G device forming an X shape. The Galaxy A36 5G in the back is in rear view. The Galaxy A56 5G in the front has Circle to Search feature onscreen. Text Awesome Intelligence can be seen. Text Circle to Search with Google is at the bottom right. Galaxy A56 5G device and Galaxy A36 5G device forming an X shape. The Galaxy A36 5G in the back is in rear view. The Galaxy A56 5G in the front has Circle to Search feature onscreen. Text Awesome Intelligence can be seen. Text Circle to Search with Google is at the bottom right.

Galaxy Tab S10 Series

Free Book Cover Keyboard Slim - AI Key

Learn more Buy now
Tab S10 Tab S10

Galaxy Book5 Pro

Up to HK$3,000 Extra Trade-in Rebate

Learn more Buy now
Galaxy Book5 Pro Galaxy Book5 Pro

TV and Audio

Neo QLED 8K

Learn more Buy now
Neo QLED 8K Neo QLED 8K

Neo QLED 4K

Learn more Buy now

OLED

Learn more Buy now
samsung oled samsung oled

The Frame

Learn more Buy now
The Frame The Frame

Q series Soundbars

Buy now
Q series Soundbars Q series Soundbars

Home Appliances

Wash intelligently, Slim fit

Buy now
BESPOKE AI Laundry Combo BESPOKE AI Laundry Combo

Intelligent AI Cleaning

Learn more Buy now
BESPOKE Jet AI BESPOKE Jet AI

Clothes feel like new

Buy now

SmartThings AI Save energy intelligently + Auto Open Door

Learn more Buy now
BESPOKE AI Home BESPOKE AI Home

Ecobubble with AI Control

Buy now

Explore #DoWhatYouCant

01
Let our products ease your day
Leveraging AI to stay connected to a more efficient, multi-faceted you.
Learn more
S.com Explore 'Let our products ease your day' page. A woman is lying on the floor smiling and looking at Galaxy S25 Ultra with a yellow bean bag visible behind her. S.com Explore 'Let our products ease your day' page. A woman is lying on the floor smiling and looking at Galaxy S25 Ultra with a yellow bean bag visible behind her.
02
Galaxy S25 Ultra – Galaxy AI Brings Us Closer Together
We care what you care, and we would like to help you pursue your goals with the new Galaxy S25 series that is equipped with Galaxy AI features.
Learn more
03
Empowering a Better You
The moment to take on new challenges and commit to a better you.
Learn more
Empowering a Better You Empowering a Better You
04
Open always wins with Samsung Galaxy
Samsung empowers athletes, facilitates communications and shares the Olympic spirit once again during Paris 2024.
Learn more
A female breakdancer is doing a one-arm handstand in front of a cheering crowd and teammate. Placed over her torso and face is a cover screen of a Galaxy Z Flip device that shows the breakdancer in the same pose but wearing a red ballet outfit. At the top right corner are the Olympic rings, the Samsung logo, and the Agitos logo. Text below the logos reads, ‘Worldwide Olympic and Paralympic Partner’ A female breakdancer is doing a one-arm handstand in front of a cheering crowd and teammate. Placed over her torso and face is a cover screen of a Galaxy Z Flip device that shows the breakdancer in the same pose but wearing a red ballet outfit. At the top right corner are the Olympic rings, the Samsung logo, and the Agitos logo. Text below the logos reads, ‘Worldwide Olympic and Paralympic Partner’
05
Bring Your Mobile Filmmaking Vision to Life #withGalaxy
How-to tips picked up on the set of Lee Chung Hyun’s new film Heart Attack.
Learn more
Bring Your Mobile Filmmaking Vision to Life #withGalaxy Bring Your Mobile Filmmaking Vision to Life #withGalaxy

Looking for Something else?

* Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

* Image simulated. Samsung account login is required for certain AI features.

* Color and model availability may vary depending on country or carrier.

* Samsung account login is required for certain AI features.

* Suction tested based on the IEC 62885-2 Cl. 5.8 standard, tested at the inlet of the non-accessorized tool, using Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests. Refers mostly to suspended particles that are sized 0.5-4.2µm which are generally invisible to human eyes, such as pollen and mold.