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Beware of Fraudulent Messages: Samsung reminds all consumers to stay vigilant against fraudulent messages impersonating Samsung, to prevent being defrauded of money and personal information.

Beware of Fraudulent Messages: Samsung reminds all consumers to stay vigilant against fraudulent messages impersonating Samsung, to prevent being defrauded of money and personal information.

Beware of Fraudulent Messages: Samsung reminds all consumers to stay vigilant against fraudulent messages impersonating Samsung, to prevent being defrauded of money and personal information.

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An extreme close-up scans a folded Galaxy Z Flip5’s Flex Window from the hinge to the camera lenses, showing a selfie. Behind it, a second, slightly opened Galaxy Z Flip5 seen from the Flex Window showing the Media controller app with playback controls and a progress bar emerges behind the first. The first twirls in place to show the back panel, then returns to showing the Flex Window.

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This Month's Picks

Enjoy up to 38% offer Enjoy up to 38% offer

#YouMake
exclusive offers #YouMake
exclusive offers

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Get back to school offers
up to 30% off Get back to school offers up to 30% off

Samsung Education Store Samsung Education Store

Free BESPOKE Jet™ Elite Extra Vacuum Cleaner Free BESPOKE Jet™ Elite Extra Vacuum Cleaner

65" Neo QLED 8K QN900C 65" Neo QLED 8K QN900C

Odyssey G9 OLED Odyssey G9 OLED

Curved Gaming Monitor Curved Gaming Monitor

Odyssey OLED G9

Odyssey OLED G9

Up to 10% CashBack Up to 10% CashBack

Standard Chartered Credit Card exclusive offer Standard Chartered Credit Card exclusive offer

Standard Chartered Credit Card exclusive offer

Standard Chartered Credit Card exclusive offer

Galaxy Z Fold5 Galaxy Z Fold5

Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers. Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

Galaxy Z Fold5

Galaxy Z Fold5

Galaxy S23 Ultra Galaxy S23 Ultra

Galaxy S23 Ultra

Galaxy S23 Ultra

Galaxy Tab S9 Series Galaxy Tab S9 Series

Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers. Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

Galaxy Tab S9 Series

Galaxy Tab S9 Series

Galaxy S23 | S23+ Galaxy S23 | S23+

Galaxy S23 | S23+

Galaxy S23 | S23+

Galaxy Watch6 | Watch6 Classic Galaxy Watch6 | Watch6 Classic

Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers. Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers.

Galaxy Watch6 | Watch6 Classic

Galaxy Watch6 | Watch6 Classic

Free BESPOKE Jet™
Cordless Stick Vacuum Cleaner Free BESPOKE Jet™
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Buy selected TVs now Buy selected TVs now

Free HW-Q930C Soundbar Free HW-Q930C Soundbar

65" Neo QLED 8K QN900C 65" Neo QLED 8K QN900C

neo qled

neo qled

Credit card: Up to 10% CashBack +
36 mo. interest-free instalment
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36 mo. interest-free instalment

HW-Q990C Soundbar HW-Q990C Soundbar

q series soundbar

q series soundbar

Free The Frame Selected Bezel
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The Frame TVs The Frame TVs

The Frame

The Frame

Exclusive eShop pre-order offers Exclusive eShop pre-order offers

The Freestyle 2^nd Gen The Freestyle 2^nd Gen

The Freestyle

The Freestyle

Free BESPOKE Jet™ Clean
Station Antibacterial Dust Bag Free BESPOKE Jet™ Clean
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BESPOKE Jet™
Cordless Stick Vacuum Cleaner BESPOKE Jet™
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36 mo. interest-free instalment 36 mo. interest-free instalment

Multi-Door Refrigerator Multi-Door Refrigerator

Multi Door Refrigerator

Multi Door Refrigerator

Ecobubble™ Top Loader with Drain Pump Ecobubble™ Top Loader with Drain Pump

Digital Inverter Technology Digital Inverter Technology

Up to HK$1,300 off Up to HK$1,300 off

Bottom Mount Refrigerator Bottom Mount Refrigerator

Bottom Mount Refrigerator

Bottom Mount Refrigerator

Free BESPOKE Jet Clean Station Dust Bag (5ea) Free BESPOKE Jet Clean Station Dust Bag (5ea)

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Galaxy Tab S6 Lite (Wi-Fi) (128 GB) Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB)

Galaxy Book3 Ultra Galaxy Book3 Ultra

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Galaxy Tab S6 Lite (Wi-Fi) (128 GB) Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB)

Galaxy Book3 Pro 360 Galaxy Book3 Pro 360

Free NowE card $2,000 Free NowE card $2,000

Odyssey G8 OLED Gaming Monitor Odyssey G8 OLED Gaming Monitor

All new 49" gaming monitor All new 49" gaming monitor

Odyssey OLED G9 Odyssey OLED G9

Odyssey OLED G9

Odyssey OLED G9

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Galaxy Tab S6 Lite (Wi-Fi) (128 GB) Buy now to get
Galaxy Tab S6 Lite (Wi-Fi) (128 GB)

Galaxy Book3 Pro Galaxy Book3 Pro

Galaxy Z Fold5

Buy now to enjoy Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

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Two Galaxy Z Fold5 devices placed horizontally. S Pen Fold Edition for Galaxy Z Fold5 lies in front. One is seen from the rear and the other is unfolded to the Main Screen. On the display is a note-taking app with an illustrated composition made of a photo and handwritten text.

Two Galaxy Z Fold5 devices placed horizontally. S Pen Fold Edition for Galaxy Z Fold5 lies in front. One is seen from the rear and the other is unfolded to the Main Screen. On the display is a note-taking app with an illustrated composition made of a photo and handwritten text.

Galaxy Z Flip5

Buy now to enjoy Extra HK$800 Trade-in Rebate or 6-Month Disney+ subscription plus many more fabulous offers.

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Two Galaxy Z Flip5 devices are slightly unfolded and seen from the Cover Screen. One shows a Rear Cam selfie. The second shows an expanded media player with playback controls and a progress bar.

Two Galaxy Z Flip5 devices are slightly unfolded and seen from the Cover Screen. One shows a Rear Cam selfie. The second shows an expanded media player with playback controls and a progress bar.

Galaxy Unpacked Highlight

Galaxy Unpacked Highlight

Galaxy Unpacked Highlight

Galaxy Tab S9 Series

Buy now to enjoy up to Extra HK$800 Trade-in Rebate and 6-Month Disney+ subscription plus many more fabulous offers.

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Galaxy Tab S9, S9+ and S9 Ultra are lined up in Portrait mode, overlapping next to each other with a colorful wave wallpaper on all screens. Splashes of water are surrounding the three devices and an S Pen is pointing at the screen of Galaxy Tab S9.

Galaxy Tab S9, S9+ and S9 Ultra are lined up in Portrait mode, overlapping next to each other with a colorful wave wallpaper on all screens. Splashes of water are surrounding the three devices and an S Pen is pointing at the screen of Galaxy Tab S9.

Galaxy Watch6 Series

Buy now to get a free ITFIT Ultrasonic Cleaner plus many more fabulous offers.

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Five Galaxy Watch6 Series devices are in a single, diagonal line. Each has a different watch band and is displaying a different screen.

Five Galaxy Watch6 Series devices are in a single, diagonal line. Each has a different watch band and is displaying a different screen.

More Wow than ever

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Experience the difference

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Make your own Frame

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There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option

There are 4 Samsung The Frame TVs. One with teak bezel and My Shelf accessories, one with white bezel and studio stand, and two with red and brown bezel and basic stand option

Complete Wow theatre experience

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Entertainment reimagined

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The Freestyle 2nd Gen

The Freestyle 2nd Gen

Ditch dust for good

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Your Fridge Your Way

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Powerfully Refresh & Sanitize

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Ecobubble with AI Control

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Explore #DoWhatYouCant

01

How to Snap Stunning Night Cityscapes

Long exposure, a steady shot and the Galaxy Z Flip4 are the keys to mastering
urban photography after dark.

How to Snap Stunning Night Cityscapes

How to Snap Stunning Night Cityscapes

02

Shoot Stunning Blue Hour Pics With Your Phone

You’ve heard of golden hour. Now learn the secrets of blue hour photography.

Shoot Stunning Blue Hour Pics With Your Phone

Shoot Stunning Blue Hour Pics With Your Phone

03

Meet G·NUSMAS, the curious extraterrestrial

The whimsically brilliant Samsung engineer from outer space.

The whimsically brilliant Samsung engineer from outer space.

The whimsically brilliant Samsung engineer from outer space.

Looking for Something else?

* Image of Galaxy Z Fold4 and Galaxy Z Flip4 simulated for illustration purposes.

* Image simulated. S Pen Fold Edition sold seperately and is only compatible with Galaxy Z Fold4 and Galaxy Z Fold3.

* Suction tested based on the IEC 62885-2 Cl. 5.8 standard, tested at the inlet of the non-accessorized tool, using Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests. Refers mostly to suspended particles that are sized 0.5-4.2µm which are generally invisible to human eyes, such as pollen and mold.