More than just a TV

The opportunity to express yourself. In your place, your own unique place

Find the TV that matches
your lifestyle

  • Screen Size

  • Bezel Color

  • 55", 65"
  • Brown, Beige, White, Black
  • 43"
  • Navy Blue

Your space is a reflection of who you are and how you live, and we're helping you
reimagine it in your own unique way. Once you've experienced all the possibilities
with us, you’ll naturally want to recreate your lifestyle.

The Frame

TV when it’s on, ART when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

The Frame are shown installed in a variety ways with different color bezels and w ith its art collection onscreens.

The Sero

The Sero rotates between landscape and portrait, so it’s perfect for mobile content.
Portrait mode creates just the right ambiance for your space and Sero’s 4.1 ch 60-watt speakers let
you really turn up the volume.


"...the Art Mode and fine picture quality makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019), Skaneateles, NY, USA, samsung.com



he Frame with a black bezel is mounted stylishly on a white wood wall in a kitche n. Onscreen is an image of water lilies o n a wall and in the foreground a mother and daughter are drawing something at  a table
A Cotton Blue The Serif sits on a black st and in the middle of a bright and airy be droom.
Four people are sitting in a large stylish l iving room with The Sero placed in portr ait mode directly in front of them, mirror ing one of their Instagram feeds.
A Navy blue model of The Sero has been placed in portrait mode by the door of a café, showing the time against a black sc reen. A customer is standing in front of it.
* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home's style.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.

*it varies by region.