More than just a TV

The opportunity to express yourself. In your place, your own unique place

* Images are simulated and for illustration purposes only.
* The Frame customizable bezels sold separately. Available colors and style may vary by region or TV size.

Find the TV that matches
your lifestyle

  • Screen Size

  • Bezel Color

  • 32”, 50”, 55”, 65”
  • Brown, Teak, Beige, Modern White, Lemon, Natural Pink, Brick Red, Beveled White
  • 43”
  • White
  • 43"
  • Navy Blue

* The Frame customizable bezels sold separately. Available colors and style may vary by region or TV size.

The Frame

Enhance your everyday space with art

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

The Frame are shown installed in a variety ways with different color bezels and w ith its art collection onscreens. The Frame are shown installed in a variety ways with different color bezels and w ith its art collection onscreens.

The Serif

Unconditionally Beautiful

Even just by itself, The Serif can make a room. It looks great from all angles so you can place it anywhere and it will stand out. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality.

The Frame are shown installed in a variety ways with different color bezels and w ith its art collection onscreens. The Frame are shown installed in a variety ways with different color bezels and w ith its art collection onscreens.

The Sero

The Sero rotates between landscape and portrait, so it’s perfect for mobile content.
Portrait mode creates just the right ambiance for your space and Sero’s 4.1 ch 60-watt speakers let
you really turn up the volume.

The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode. The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode.

* Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimize your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Put The Frame anywhere you like. It will create a whole new masterpiece vibe that matches you and your home's style.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.

Customizable Frame

A variety of colorful options for the bezel to suit your mood.
Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood. Customizable bezels available in various colors (beige,brown,white,black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 5m

Create a neater and more open look in your space with a longer invisible connection.


* 32” The Frame comes with 2.5m length One Invisible Connection cable

Discover the wonder of QLED

Discover the wonder of QLED