TV Buying Guide

What is QLED, OLED,
and Neo QLED?

Ever wonder what QLED, OLED, and Neo QLED are?
Let us break it down for you.

QLED, OLED,
and Neo QLED?

How familiar are you with these TV acronyms?
If you’re interested in TVs or have been on the search for one, you’ve probably heard of them more than once. QLED, OLED and Neo QLED TVs have been gaining popularity in the market, and for good reason. But how are they different? And which one best fulfills your needs?

We've prepared a guide that demystifies the differences to help you decide which is best for you.

* This video includes staged scenes for the purpose of enhancing understanding.

A floral backdrop adorned with an array of colorful flowers is positioned at the center, symbolizing Picture Quality. A stone object is positioned in the middle. A floral backdrop adorned with an array of colorful flowers is positioned at the center, symbolizing Picture Quality. A stone object is positioned in the middle.

What’s a QLED TV and Quantum dot?

A QLED TV is made up of Quantum dots that sets it apart from conventional LED TVs.

So, what is a Quantum dot?

Quantum dots are ultra-fine semiconductor materials of nanoscale size. These tiny dots produce different colors of light depending on the particle size – larger particles emit red while smaller particles emit blue. They radiate precise colored light because the particle sizes adjust at quantum-level velocities, resulting in accurate and efficient light emissions.
The result? A tremendous boost in brightness and color.

A closeup of Quantum dots with their sizes shown on each color scale as 1.0nm for blue, 1.5nm for green, 2.0nm for yellow, 2.5nm for orange, and 3.0nm for red. A closeup of Quantum dots with their sizes shown on each color scale as 1.0nm for blue, 1.5nm for green, 2.0nm for yellow, 2.5nm for orange, and 3.0nm for red.

What's special about QLED TV?

A high level of luminance is one of the most unique traits that Quantum dots bring to QLED TVs. Luminance refers to how bright a screen looks and is an important factor affecting other elements of image quality. For one, the contrast ratio is naturally improved when brightness is higher, enhancing the HDR of your screen. HDR, short for High Dynamic Range, refers to the range of colors from the lightest to darkest tones of your videos and images. When this essential component of picture quality is amplified, your images become crisper and richer.

Now, let's have a look at how all this affects color.


The effect of brightness on overall color quality is simple. QLED TVs can express a wider range of colors and each of their nuanced shades to be truer to life. This unique technology, along with other black-level technologies such as Direct Full Array, provides a completely different picture quality and a more realistic viewing experience.

What’s an OLED TV?

OLED TVs, which stands for Organic Light Emitting Diode Televisions, are equipped with self-illuminating pixels that can be controlled individually to turn on or off without requiring a separate backlight. This unique technology enables the display of true blacks on the screen, which is one of the defining features of OLED TVs. And because there is no separate backlight, these products come in ultra-thin designs.

An OLED display features a layer of backlight positioned behind it. An OLED display features a layer of backlight positioned behind it.

What's special about Samsung OLED TV?

As you might have guessed, an OLED TV’s biggest advantage is its ability to display ultra-deep blacks.
They express a higher contrast ratio that produces a clearer picture when viewed in dark environments.
This makes OLED TVs ideal if you enjoy watching TV during the night or in dimly lit rooms.

Still, Samsung’s most recent OLED TV's precise Pantone-certified colors combined with HDR 10+ technology that expresses the subtleties of lighter areas enable you to enjoy more vivid colors and brightness, even in typical daytime settings.

Simply the best, Neo QLED TV.

Neo QLED TVs encompass the advantages of QLED TVs and take it up a notch with Quantum Mini LEDs that are 1/40th the size of conventional LEDs.
This means more LEDs can be placed into a smaller area to control the screen with more precision to achieve a much better picture quality. Its excellent black rendering, coupled with the brightness and vibrancy of QLED TVs, makes Neo QLED TVs stand out as highly advanced display technology to date.
They are slim as well, making them sleek TVs that go well with interior.

Quantum Mini LEDs in a Neo QLED TV emit brilliant light. Quantum Mini LEDs in a Neo QLED TV emit brilliant light.

So, what’s the ideal TV for you?

It's time to choose your next screen, but still not sure?
Then let’s change the question.
Instead of asking “What is the best TV?”, ask yourself “When does my TV’s performance matter most?”

If you enjoy watching with your family and friends in a bright environment, QLED TVs that deliver stunning brightness and color accuracy will be the TV for you.
But if you like watching in darker environments, OLED TVs that render true blacks may be your go-to option.
Neo QLED TVs are an excellent choice without exception if you want TVs that can portray excellent color and contrast levels in any environment.
Now that you understand the technical differences and the unique benefits that each TV has to offer, choose the optimal TV that best corresponds to your viewing environment.

Explore the world of Neo QLED

The latest Samsung Neo QLED TV is floating on top of a water-like surface. The latest Samsung Neo QLED TV is floating on top of a water-like surface.

Elevate your viewing with Samsung OLED

The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface. The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface.

Help me choose

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