A New Era of
Samsung AI TV

A New Era of Samsung AI TV

Samsung's innovative
features powered
by AI

  • AI Picture

    AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimizes details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity.

    AI Upscaling 1

    Neo QLED breathes new life into your favorite TV shows and movies with AI upscaling. Advanced AI neural networks transform your content into lifelike 4K/8K quality from a variety of sources. Stream OTT services and watch live sports with a view that feels so vividly real, it’s surreal.
    * AI Upscaling is only available with 2024 Neo QLED 8K/4K & OLED.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • A caster reports the news. Without AI Motion Enhancer Pro, the corresponding text is blurry. With AI Motion Enhancer Pro, it is clear.

    AI Motion Enhancer Pro 2

    Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports to another level.
    * AI Motion Enhancer Pro is only available with 2024 Neo QLED 8K QN900D.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • The 3 steps to projecting a life like rhinoceros is exhibited using Real Depth Enhancer technology.

    Real Depth Enhancer Pro3

    Real Depth Enhancer Pro detects areas where a person’s eye would typically focus and enhances its depth expression accordingly. It precisely optimizes numerous blocks of mini LEDs and increases foreground contrast, so you can enjoy realistic 3D-like pictures at home.
    * Real Depth Enhancer Pro is available with 2024 Neo QLED QN900D/QN800D/QN95D/QN90D.
    * NQ8 Al Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

  • AI Sound

    When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen.

    Active Voice Amplifier Pro4

    Straining to hear what’s being said in an important scene? Our audio technology uses AI to analyze your content and isolate the voices from background sounds in scenes and ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even in distracting surroundings.
    * Active Voice Amplifier Pro is only available with 2024 Neo QLED 8K/4K & OLED.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • A person on a motorcycle is making circles on the screen. OTS Pro tracks the movement of the motorcycle.

    Object Tracking Sound5

    It's easier than ever to escape into the action with Object Tracking Sound. Immerse yourself deeper into your listening experience with AI-powered action-tracking sound from all corners of the TV.
    * Object Sound Tracking is only available with 2024 Neo QLED 8K/4K & OLED.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

    Adaptive Sound Pro6

    Adaptive Sound Pro optimizes sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects.
    * Adaptive Sound Pro is only available with 2024 Neo QLED 8K/4K & OLED.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

  • AI Optimization

    From an array of gaming scenes, the screen powered by Samsung's NQ8 AI Gen3 Processor, detects the one in the center as "RPG" and automatically optimizes the settings. The bottom of the screen displays the Game Genre, Input Lag, resolution, FPS, HDR and VRR. It also shows other settings and features such as Virtual Aim Point, Screen Ratio, Minimap Zoom, More Settings, Game Motion Plus, Sound Output, Hue Sync and Help Guide.

    AI Auto Game Mode 7

    Let your TV automatically detect the type of game you’re playing and optimize the settings according to its genre. Now you can free yourself from the hassle of setting up your games and just play.
    * AI Auto Game Mode is only available with 2024 Neo QLED 8K/4K & OLED.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

    AI Energy Mode8

    By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyzes usage behaviors to adjust the brightness, which helps in reducing overall energy consumption. It also analyzes TV content scene-by- scene to subtly adjust brightness where possible, to cut down on energy consumption.
    * AI Energy Mode is only available with 2024 Neo QLED 8K/4K & OLED.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

Unbeatable offers when you pre-order your TV now

* Offers may vary depending on the product you purchase.

How to win

Pre-order the model that's right for you

Neo QLED QN800D

Pre-order
Neo QLED QN800D Neo QLED QN800D

Neo QLED QN85D

Pre-order
Neo QLED QN85D Neo QLED QN85D

OLED S90D

Pre-order
OLED S90D OLED S90D

The Frame LS03D

Pre-order
The Frame LS03D The Frame LS03D

Q-series Soundbar HW-Q990D

Pre-order
Q-series Soundbar HW-Q990D Q-series Soundbar HW-Q990D

Music Frame LS60D

Pre-order
Music Frame LS60D Music Frame LS60D

Don't wait until it's too late!

Enjoy up to RM2,900* credit & win prizes worth a total of RM140,000*!
Pre-order from 17 April – 2 May 2024.
Redemption Period: 3 May 2024 - 17 July 2024

Redeem

*Global No.1 TV: Source –Omdia, Feb-2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

*Images are simulated and for illustration purposes only. Appearance and design specifications which are not affecting to product performance are subject to change without notice. UI is subject to change without prior notice.

*Features may vary by model. Check the specifications of each model for details.
1. AI Processor & AI Upscaling: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
2. AI Motion Enhancer Pro: Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode.
3. Real Depth Enhancer Pro: Viewing experience may vary according to types of content and format.
4. Active Voice Amplifier Pro: Activation under the TV menu is required to enable Active Voice Amplifier Pro.
5. Object Tracking Sound: Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information.
6. Adaptive Sound Pro: This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.
7. AI Auto Game Mode: AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.
8. AI Energy Mode: Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.

*Touch’ n Go eWallet credit (subject to redemption) upon pre-order of selected newly launched Samsung TVs and Sound Devices. Promotion is valid from 17 April - 2 May 2024.

*Pre-order or purchase of the newly launched Samsung TVs and Sound Devices between 17 April to 30 June 2024 and stand a chance to win gifts totalling up to RM140,000. One(1) gift per winner only.Images are for illustration purposes only. Terms and conditions apply. While stocks last and on a first come, first served basis.