Samsung Launches 4-Door Flex Refrigerator, Bringing Personalization to the Kitchen Experience

Samsung Electronics is bringing the 4-Door Flex refrigerator lineup to global markets. The latest range includes three models—Stainless Steel, Bespoke, and Family Hub™—serving as Samsung’s latest bid to cater to consumers in today’s unprecedented new norms. Initially unveiled at CES 2021 in January, the 4-Door Flex launch will first kick off in North America in March with the Bespoke model, followed by expansions1 into select markets in Latin America, Europe, Asia, the Middle East and North African regions within the first half of this year.

Customization is key with the 4-Door Flex, offering flexible options for both its exterior and interior. It features a brand-new Beverage Center™, which gives quick access to the water dispenser and an automatically-filling water pitcher. It is also equipped with the Dual Auto Ice Maker, which consists of two separate ice makers that make regular Cubed Ice and smaller Ice Bites simultaneously to suit various preferences for cold beverages.

“Rethinking and optimizing spaces to promote conducive living environments has become one of our priorities to cater to shifting needs as the world adapts to new norms,” said Hyesoon Yang, Vice President and Head of Customer Experience Team, Digital Appliances, Samsung Electronics. “Samsung’s new lineup of 4-Door Flex refrigerators delivers specialized solutions that can be tailored to individual lifestyles as consumers spend more time at home.”