Samsung Introduces the New Galaxy A (2017) – Stylish, Powerful and Practical with Enhanced Cameras
Singapore, 4 January, 2017 – Samsung Electronics Singapore today announced the latest Galaxy A series smartphones – the Galaxy A5 (2017) and the Galaxy A7 (2017). Offering two screen size options – 5.2-inch for the Galaxy A5 (2017) and 5.7-inch for the Galaxy A7 (2017), the latest line-up comes with refinements that are a blend of stylish design, powerful performance and ultimate convenience.
"At Samsung, we strive to provide our customers with innovative devices integrated with enriching features that complements users’ lifestyles," said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore. "The latest Galaxy A series is a testament to this, where we have combined design form and style with the features that our Galaxy customers have come to love, to provide them with more in their smartphone use."
Refined Design Paired with Enhanced Camera Capabilities
The new Galaxy A (2017) draws on Samsung’s premium design heritage – it features a premium metal frame and 3D glass back. Equipped with sleek camera and home keys, the device design is more streamlined and seamless than ever, providing users with a more comfortable hold and grip.
Taking selfies on-the-go with the Galaxy A (2017) has also never been easier. Sporting enhanced front-facing and rear 16MP cameras, the Galaxy A (2017) offers unmatched camera capabilities for users to capture important memories. With accurate autofocus providing more stable capturing of images, photos and selfies taken are more vibrant and clear, even in low-light conditions. Users can touch anywhere on the Galaxy A (2017)’s screen to easily snap a high-resolution selfie with the floating shutter, while using the screen display as a front flash for brighter images. The Galaxy A (2017)’s cameras also offers a simplified UX for users, including easy swiping to quickly change modes, or instant filters to activate picture effects. Users can also leverage modes such as Food Mode, to optimise photos and enhance the colour of images.
Increased Functionality with Advanced Security
With the Galaxy A (2017), everyday tasks will be less of a hassle for users, with its suitability for nearly any activity or situation. For the first time on the Galaxy A series, the smartphones are equipped with IP681-certified water and dust resistant capabilities, allowing it to withstand elements including rain, sweat, sand and dust. Additionally, the Galaxy A (2017) also offers users larger memory space on the device, with 32GB of internal storage2 and expandable storage of up to 256GB with its microSD slot3. With added usage flexibility, users will not need to worry about running out of space to store their content on their device.
The Galaxy A (2017) also enables users to enjoy versatility in its use – with a longer battery life and Fast Charging capabilities, the smartphones are ideal for active mobile lifestyles. Equipped with a reversible USB Type-C port, the Galaxy A (2017) provides users with easy connectivity including hassle-free charging. Its Always-On Display feature also gives users a simplified, zero touch experience, where users can quickly glance at the time and their calendar without having to wake their device up.
The Galaxy A (2017) keeps security at the top-of-mind. Equipped with Samsung Pay, users can make safe and secure mobile payments without limits4 almost anywhere5 with their devices, through Samsung’s proprietary Magnetic Secure Transmission (MST) technology and Near Field Communication (NFC). Approved as NFC-enabled devices for transit use in Singapore, users of the Galaxy A (2017) can also travel effortlessly with the EZ-Link Card6 that is activated in Samsung Pay. Users can also easily back up and transfer their data and images through Samsung Cloud, or even opt to separate their private data and keep the contents safe in a Secure Folder, which is based on industry-leading7 Samsung Knox security platform and supports biometric authentication for an additional layer of security.
Local Pricing and Availability
The Galaxy A5 (2017) and Galaxy A7 (2017) will be available from 21 January 2017 at the recommended retail price of $548 and $648 respectively, inclusive of GST. They will be available in three stylish colours – Black Sky, Gold Sand and Peach Cloud – at local telecommunications operators, major consumer electronics stores, authorised mobile retailers and Samsung Experience Stores.
Launching together with the Galaxy A (2017) is the Galaxy A (2017) Neon Flip Cover, available in Black, Gold, Pink and Blue at the recommended retail price of $78.
Galaxy S7 edge in Black Pearl
Samsung today also announced the retail availability of the new Black Pearl variant of the Galaxy S7 edge in Singapore. The glossy new colour, which radiates quality and luxury, will be exclusive to the 128GB version of the device.
The new Black Pearl Galaxy S7 edge follows the Blue Coral and Pink Gold editions that were released earlier last year. While those were inspired by calming and natural hues, the Black Pearl variant was designed to be modern and striking. The sleek black finish blankets the entire device – edges and all – and adds depth to its glass design. The result is a stylish all-black aesthetic that captures the essence of the colour in its purest form.
The Galaxy S7 edge in Black Pearl will be available from 7 January 2017 at a recommended retail price of $1,198, inclusive of GST. It will be available at all local Telecommunication Operators, selected Consumer Electronics/ IT stores, Authorised Retailers, and Samsung Experience Stores. In addition to the Black Pearl and other aforementioned editions, the Galaxy S7 edge is also available in White Pearl, Black Onyx, Gold Platinum and Silver Titanium.
1 Dust and Water Resistant (IP68 rating) means that the device is protected against entry of solid foreign objects, and harmful ingress of static water at up to 1.5 metres, for up to 30 minutes, under certain defined test conditions. According to accredited test results; individual results may vary. Note: IP68 rating does not mean that the device is waterproof.
2 Actual user-accessible internal storage is less than specified total memory due to operating system, software, and other built-in applications, and may vary after software updates/ upgrades.
3 MicroSD card sold separately.
4 Most NFC terminals currently accept payments up to $100, while there is no limit on payment transactions via MST terminals (subject to a cardholder’s credit card limit).
5 Availability almost anywhere is based on compatibility of Samsung Pay on MST and/or NFC payment terminals, with some supported for use only after software upgrades. Samsung Pay is exclusive to selected Samsung Galaxy smartphones and smartwatches only, and available across all participating payment networks, banks, and merchants. Availability may vary, please check www.samsung.com/sg/samsungpay for updates.
6 EZ-Link Card in Samsung Pay can be used for transit payment in Singapore only with the EZ-Link NFC SIM. The EZ-Link NFC SIM is certified for use with approved NFC-enabled devices for transit in Singapore. Users require a new EZ-Link NFC SIM from their preferred operator to use EZ-Link purse for transit payment. Users can also visit http://www.ezlinknfc.com/ez-link-nfc-faqs-8/ or http://www.ezlinknfc.com/supported-phones/ for more details.
7 Samsung Knox received the most ‘Strong’ ratings of any mobile security platform in the report "Mobile Device Security: A Comparison of Platforms" from Garter, Inc. The report, published on April 6, 2016, compared the core of security features built into twelve mobile device platforms as well as enterprise management capabilities. Source of data: https://news.samsung.com/global/samsung-knox-receives-most-strong-ratings-of-anysecurity-platform-in-gartner-report-mobile-device-security-a-comparision-of-platforms.
8 Only one SIM supports 4G LTE Cat 6 (up to 300Mbps) connectivity at any one time. 3G Connectivity on second SIM will be made available via software update subsequently.
9 Based on Samsung’s internal test results, and dependent on network, SIM card, usage, mode settings, battery condition and other surrounding factors and conditions.
10 Ultra Data Saving Mode saves mobile data by providing full data access only for selected priority applications and by turning off background data for other applications.
11 May not be available in all languages. Actual performance may vary, depending on language spoken, accent, pronunciation, voice level and surrounding environment.
12Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device(s) and/or application(s) should not be treated as medical advice. Users should seek any medical advice from a physician.
Note: Certain features, services and applications (including 4G LTE) are dependent on network connectivity and may not be available in all coverage areas. Additional data charges may apply.
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