International News

Samsung Launches the Galaxy J5 Prime – The Refined Smartphone with Expanded Features and Functionality for Everyday Consumers

Nov 04. 2016

                                            The Galaxy J5 Prime will also be used at the Road Safety Community Park with its new mobile app for student training on road safety



Singapore, 4 November 2016 – Samsung Electronics Singapore today announced the availability of the new Samsung Galaxy J5 Prime smartphone – a sleek device equipped with enhanced features that offer users a premium smartphone experience.

"At Samsung, we know it is important to our customers to have a device that can connect them to the things that matter most, along with a superior overall user experience," said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore. "The Galaxy J5 Prime's enhanced functionality and design keeps our customers' everyday smartphone needs in mind, and is also the ideal device for the expressive consumer."

Streamlined Design with a Premium Touch
Featuring a slim metal finish and a streamlined curved back, the Galaxy J5 Prime embodies a premium look and stylish feel that is reminiscent of the elegance of the Galaxy series. The smartphone is also equipped with a strong and durable 2.5D Corning® Gorilla® Glass 4 finishing, offering improved usability for users in their everyday activities.

Enhanced Smart Camera Capabilities to Capture More
The Galaxy J5 Prime sports a 13MP rear camera with a bright f1.9 aperture lens, allowing users to capture beautiful moments in crisp and vivid details. Its 5MP front camera, along with innovative selfie features such as the Wide Selfie, Palm Selfie and Real-time Beauty Face, lets users express their individualistic style and snap their picture-perfect selfies with ease.

Advanced Security Features and Dual SIM Support
Embedded with Fingerprint Sensor, users will be able to unlock their Galaxy J5 Prime at a touch of the Home Key, enjoying added security. Coupled with Samsung Knox, an award-winning1 defence- grade security platform providing heightened protection, users can also be assured of a new level of security.

Users can also enjoy diverse usage on the Galaxy J5 Prime, thanks to its Dual SIM2 capability. With the microSD3 card slot, it offers the added storage option of up to 256GB, making the Galaxy J5 Prime the perfect device for travel.

Sponsorship of Galaxy J5 Prime for Use at Road Safety Community Park
Along with the availability of the Galaxy J5 Prime, Samsung Electronics Singapore will be sponsoring Galaxy J5 Prime smartphones to be used at the Road Safety Community Park, where the devices will be pre-installed with the new Road Safety Community Park mobile app and used for road safety training sessions from the new school year.

"The Road Safety Community Park is an iconic landmark in Singapore, especially for students," said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore. "We hope that using the new Road Safety Community Park mobile app on the Galaxy J5 Prime can help make students' learning experiences at the park even more fun and engaging."

The app, which is co-developed by students from Nanyang Polytechnic, aims to educate young children on road safety through easy and fun digital interaction. The Road Safety Community Park mobile app can be downloaded from the Google Play store for Android devices.

Local Pricing and Availability
The Samsung Galaxy J5 Prime will be available from 19 November 2016 in White Gold or Black at a recommended retail price of $298 (including GST) at all local telecommunication operators, selected major consumer electronics and IT stores, authorised mobile retailers and Samsung Experience Stores.

For more product information, please visit


About Samsung Electronics Co., Ltd.


Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at


Samsung Knox received the most "Strong" ratings of any mobile security platform in the report "Mobile Device Security: A Comparison of Platforms" from Gartner, Inc.. The report, published on April 6, 2016, compared the core of security features built into twelve mobile device platforms as well as enterprise management capabilities. Source of data: report-mobile-device-security-a-comparison-of-platforms.


Only one SIM supports 4G LTE Cat 4 (up to 150mbps) connectivity at any one time. 3G connectivity on second SIM will be made available via software update subsequently.


MicroSD card sold separately.


Actual user-accessible internal storage is less than specified total memory due to operating system, software, and other built-in applications, and may vary after software updates/ upgrades. Bluetooth® is a registered trademark of Bluetooth SIG, Inc., and any use of such marks herein is under license. Corning and Gorilla are registered trademarks of Corning Incorporated. Google Play, Android, Google and other marks are trademarks of Google Inc. Wi-Fi® and Wi-Fi Direct® are registered trademarks of Wi-Fi Alliance. Microsoft, Word, Excel, PowerPoint, OneDrive, OneNote, Skype and ActiveSync are either registered trademarks or trademarks of Microsoft Group of Companies. Opera is a trademark of Opera Software AS.All other company, product and service names mentioned herein are marks, trademarks, registered trademarks or service marks of the respective owners. Specifications are accurate as at time of print and are subject to change without prior notice.