The Singapore finale of the Samsung #BeFearless campaign today saw ten shortlisted participants face their fear of heights and public speaking* head-on after undergoing three weeks of training from 15 January 2017 to 4 February 2017, with the help of Samsung’s Gear VR technology.
The finale event was held at Outdoor Adventures’ learning facility in Sentosa, where participants with a fear of heights tested their courage by taking on the Team Challenge Hourglass, a 24-metre high-element obstacle course; and participants with a fear of public speaking were challenged to present a speech in front of a live audience, including family and friends.
“We are so proud to see our #BeFearless participants realise their potential today with the help of Samsung’s Gear VR technology,” said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore. “We are inspired to provide opportunities that use our technology and expertise to help millennials take on different challenges.”
The two finalists who demonstrated the greatest progress in unleashing their potential were 29-year old Ong Chin Leng and 32-year old Garcia Reamy Hilario, who will represent Singapore to join the global finale of Samsung’s #BeFearless campaign held in New York in March 2017, alongside finalists from ten other countries.
“The whole #BeFearless experience has been a great learning journey for me. Samsung’s VR technology helped me to confront my fear of public speaking in a non-intimidating environment, and at my own pace,” said Garcia Reamy. “Thanks to Samsung and the guidance from #BeFearless mentor, I have unleashed my potential today and am ready to embrace my fear in real life!”
“The #BeFearless campaign has taught me first-hand how technology can truly be an enabler and make a positive impact in people’s lives, as it has for me,” said Chin Leng. “I cannot wait to immerse myself in more exciting experiences and live life to the fullest now that I am not held back from my fear of heights!”
In partnership with #BeFearless, mentors from Outdoor Adventures and the Public Speaking Academy of Singapore and Samsung representatives assessed the performance of the participants and the progress made over the course of training. The assessment criteria included participants’ performance at the final challenge, improvement shown based on the #BeFearless app scoring, mentor assessment and training attendance.
#BeFearless is a global initiative targeted at helping millennials overcome their fears to unleash their fullest potential with the help of Samsung’s Gear VR technology. The campaign launched in Singapore on 8 December 2016 for the first time and saw close to 200 signups from millennials across the island, submitting stories on what they hoped to achieve should they overcome their fear.
#BeFearless is a program that is part of Samsung’s Launching People campaign, designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology. The campaign launched in 2013, and Be Fearless is an element of the 2016 initiatives of the Launching People campaign. Participants from e leven countries including Singapore, Austria, Brazil, Canada, Chile, Hong Kong, Mexico, Russia, South Korea, Taiwan and UAE are taking part in #BeFearless.
To view highlights and the finalists’ progress throughout the #BeFearless campaign, please visit the #BeFearless official site at www.samsung.com/sg/launchingpeople.