Singapore – February 16, 2017 – Samsung Electronics Co., Ltd., today unveiled its spectacular new QLED TV line-up – the Q7, Q8 and Q9 – and the new Soundbar (MS650) at the 2017 Samsung Southeast Asia and Oceania Forum in Singapore, marking a new frontier in the home entertainment industry.
Samsung’s Best Picture Quality to Date
With picture quality remaining a top priority for consumers, especially as the average TV continues to increase in size, Samsung’s latest range of QLED TVs represent yet another leap forward.
The new line-up offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another first for Samsung – QLED TVs are able to reproduce 100 percent color volume. This means they can express all colors at any level of brightness with even the subtlest differences visible at the QLED’s peak luminance, between 1,500 and 2,000 nits.
Color volume represents how accurate color can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors, from yellow-green to turquoise, depending on the brightness of light. The Samsung QLED TV can capture even the subtlest differences in color pertaining to brightness – something that is not easily depicted in the traditional 2D color space models.
This breakthrough is a result of Samsung’s adoption of a new metal alloy Quantum dot material, making it possible for the TV to express a significantly improved range of colors, with much greater detail compared to conventional TVs.
The new Quantum dots allow Samsung QLED TVs to express deeper blacks and rich detail regardless of how light or dark the scene is, or whether the content is being played in a brightly lit or dark room. Furthermore, the Samsung QLED TV can generate peak luminance as high as 1,500 to 2,000 nits without impacting its ability to deliver accurate and impeccable color. With its metal alloy Quantum dot, brightness will no longer be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.
Committed to Solving Consumer Pain Points
Samsung also highlighted the QLED TV’s new design features, aimed at resolving common consumer pain points such as cable clutter, thick wall mounts and an overload of devices sitting right under the TV. These new design features ensure that the focus remains on the content displayed on the TV screen and not its surroundings.
The improvements to design and usability in the QLED TV series include a single, transparent “Invisible Connection” cable, through which all of the peripheral devices can be gathered and connected to the TV.
The QLED TV series also features a “No Gap Wall-Mount”, which makes it quick and easy to affix the TV flush against the wall. Consumers who prefer not to mount their TVs on the wall can choose to display their QLED TVs on two new and stylish stands by Samsung. The “Samsung Studio Stand” resembles an easel with a painting, while the sleek “Samsung Gravity Stand”, when attached to the TV, resembles a contemporary sculpture.
Samsung’s Most-Enhanced Smart TV
This year, Samsung is focused on the continued evolution of its much-lauded Smart TV capabilities, offering consumers the simple, unified user experience that they desire for all of their entertainment content – wherever and whenever they want it. With the enhanced Samsung One Remote, consumers can control most connected TV devices from a single source with one device.
The “Smart Hub” interface has also been extended to smartphones through Samsung’s new and improved “Smart View” app, which now provides a comprehensive overview of all available content on the app’s home screen. With the improved “Smart View” app interface, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services on their TV.
New Soundbar Delivers Incredible Sound with Less Room Clutter
The new MS650 Soundbar is Samsung’s first soundbar which embeds a subwoofer directly into the primary unit, ensuring that deep and detailed bass packed into one body. The MS650 delivers powerful home cinema sound on premium TVs, without the need for a separate sub-woofer.
Samsung audio has applied ‘Distortion Cancelling’ technology which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement in advance, control it, and play more solid and stable sounds at a low pitch.
With the new MS650 Soundbar, connection with the TV is now easier than ever, with both units able to be powered on at the same time when connected to a designated cable. This eliminates the need for separate cables, removing overall clutter around the TV.
Samsung’s new wall-mount solution also introduces new options for Soundbars with a new user-friendly -shaped bracket that connects the TV directly to the Soundbar. The mounting of the Soundbar requires just one connection to install, preventing consumers from creating more than one hole in the wall.