Singapore, 13 July 2021 – Samsung Electronics Co., Ltd is partnering with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for the third edition of Super Brand Day on 14 July in Singapore. Themed ‘Deals that Dazzle’, consumers can look forward to attractive savings on their favourite Samsung products, and also interact with local KOLs such as Sylvia Chan from Night Owl Cinematics on livestream while enjoying specially timed discounts on Shopee Live.

As Southeast Asia continues to see a rising volume of online purchases and higher consumer spending, e-commerce remains an important channel for Samsung to expand its reach and growth. This year’s Samsung Super Brand Day is tapping on this trend to address consumers’ increasing need for value and convenience. The shopping campaign offers irresistible deals across various Samsung products such as the latest smartphones, tablets, wearables, TVs and digital home appliances to consumers across the region.

“We are excited to continue our successful partnership with Shopee for the third year, to further our reach within the growing community of online-first consumers who love the innovations by Samsung. Online shoppers in the region are increasingly seeking new and creative virtual retail experiences that can also fulfill their needs for convenient access to value purchases. Samsung Super Brand Day on Shopee remains an important avenue for us to deliver what our consumers want while strengthening our online presence,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia, and Oceania.

“Many consumers are still on the lookout for products that elevate their stay-home and work-from-home experiences. Thus, we have worked with Shopee to offer dazzling deals on a wide range of Samsung products that suit different lifestyles. We hope that our consumers will enjoy the exciting offers and engaging online purchasing experience this Super Brand Day."

Through this partnership, Samsung will leverage Shopee’s extensive reach in Singapore and the region, along with highly interactive and popular seller tools like Shopee Live to engage online consumers.

Ian Ho, Regional Managing Director at Shopee, said, “Shopee continues to see strong demand in the electronics category, where brands such as Samsung remain highly popular among shoppers in the region. We are glad to build upon our strong partnership with Samsung to strengthen our offering and variety of high-quality electronic products. Not only do shoppers get to enjoy some of the best deals, they can also learn useful product hacks and tips to get the most out of their Samsung gadgets on Shopee Live. We look forward to a successful campaign with Samsung and will continue to work hand in hand with our brand partners to deliver more value for shoppers.” 

Customers can expect a series of promotions for Samsung Super Brand Day such as:

• A storewide Flash Sale on the Samsung Official Store on Shopee with further discounts on 14 July between 12am – 2am on selected items.
  
  - Customers can expect up to 33% off selected models and receive a 10% off voucher with minimum spend of $1,000 for selected Home Appliances, Televisions and Monitors valid from 14 to 15 July.

• Customers can check out their Galaxy device purchases with savings and gifts worth up to $720. UOB Credit or Debit card holders get to enjoy an additional $80 off their purchases, only for 14 and 15 July. This promotion is applicable to the first 50 customers only and requires a minimum spending of $800, for selected Samsung Galaxy devices.