Singapore, 13 January 2016 – Samsung Electronics Singapore today announced the launch of its Galaxy A (2016) smartphones – the Galaxy A3 (2016) 4G, Galaxy A5 (2016) 4G+ and Galaxy A7 (2016) 4G+. Incorporating Samsung's latest innovative design and technology, the Galaxy A (2016) offers modern millennials the ability to express their individuality with powerful performance in three screen size options: 4.7-inch for the Galaxy A3 (2016) 4G, 5.2-inch for the Galaxy A5 (2016) 4G+ and 5.5-inch for the Galaxy A7 (2016) 4G+.
"At Samsung, we strive to continuously push the boundaries of mobile innovation by listening to our customers," said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore. "With the enhanced design and superior performance of the Galaxy A (2016) series, we offer a combination of quality and affordability to provide our customers with the ultimate mobile experience."
A recent TNS Smartphone Shopper Survey1 commissioned by Samsung looked at factors influencing smartphone purchase among some Singapore consumers. The survey found that the top five key drivers for smartphone purchase include price, phone features, ease of use, battery life as well as phone design and build. This is in line with key reasons including 'good camera', 'like the phone design' and 'trusted Samsung brand' cited by respondents who purchased the Galaxy A Series phones launched last year.
Ultra Slim with Sleek Glass and Metal Finishing
Featuring a 2.7mm super narrow bezel with an exquisite glass and metal finishing, the Galaxy A (2016) is the ideal accessory for stylish millennials. The ultra slim unibody build reflects the harmonious combination of form and practicality, while the narrow bezel provide users with a more immersive viewing experience.
Enhanced Camera Capabilities for Selfies On-the-Go
Sporting a 13MP rear camera and a 5MP front-facing camera with brighter f1.9 aperture lenses, the Galaxy A (2016) offers unmatched camera capabilities for young millennials looking to express their distinctive styles. Innovative Smart Selfie features such as the Wide Selfie, Palm Selfie and Beauty Face embedded in the Galaxy A (2016) allow users to capture high-resolution and vivid selfies with ease. The Galaxy A5 (2016) 4G+ and Galaxy A7 (2016) 4G+ rear cameras are also enhanced with Optical Image Stabiliser for blur-free images.
Furthermore, the Quick Launch Camera feature gives users fast access to the camera with a simple double-tap of the home button. With these camera features, users will be able to capture key moments in high-resolution effortlessly.
Seamless Compatibility and Unparalleled Performance
The Galaxy A (2016) incorporates Samsung's latest innovation and technology for the young millennials seeking performance and functionality. With increased battery capacity and fast charging technology2 for unmatched performance, users will have one less thing to worry about in the midst of their busy social calendars.
According to the latest Connected Life study3 conducted by global research consultancy TNS, millennials in Singapore spend almost 3.4 hours a day on their mobile phones. Connected Life also found that these millennials used their mobile devices to browse social media platforms, watch videos and shop online. To supplement this trend, the Galaxy A5 (2016) 4G+ and Galaxy A7 (2016) 4G+ support LTE Category 6 so users can browse, download and connect to the internet with incredible internet speed for fast downloads of up to 300Mbps.
Equipped with Dual SIM capability, the Galaxy A (2016) offers added usage flexibility. The Galaxy A3 (2016) 4G features a unique hybrid SIM slot which can double up as an external memory card slot supporting up to 128GB of additional memory when the second SIM card is not in use. The Galaxy A5 (2016) 4G+ and Galaxy A7 (2016) 4G+, both support Dual SIM and also come with an additional external memory slot for added versatility.
Samsung x Laneway Festival Singapore
In celebration of the new Galaxy A (2016) launch, Samsung is once again a proud sponsor of the Laneway Festival Singapore for the second year. To be held on 30 January 2016 at The Meadow at Gardens by the Bay, festival attendees will be able to take part in the fun and exciting activities including Galaxy A (2016) Lifestyle Virtual Wardrobe, Gear S2 and Gear VR experience zones happening at the Samsung Booth. There are also attractive prizes to be won.
Local Pricing and Availability
The Samsung Galaxy A (2016) will be available in Black, Gold and Pink Gold, with 16GB4 storage, at the following recommended retail prices:
• Galaxy A3 (2016) 4G: $398
• Galaxy A5 (2016) 4G+: $598
• Galaxy A7 (2016) 4G+: $698
To thank customers for their continuous support, Samsung will be giving out a launch special gift. Consumers who purchase the Galaxy A3 (2016) 4G will be able to enjoy a complimentary Samsung MicroSD EVO 32GB worth $22, packed in-box at launch, on a while-stocks-last basis5.
The following Galaxy A (2016) accessories will be available to complement the devices:
- Clear Cover in Black, Gold, Silver and Pink Gold, RRP $38
- Flip Wallet in Black, Gold, White and Pink Gold, RRP $38
- Clear View Cover in Black, Gold, Silver and Pink Gold, RRP $78 (Only available for Galaxy A5 (2016) 4G+ and Galaxy A7 (2016) 4G+)
Galaxy Note 5 4G+ in Pink Gold
Samsung today also announced the retail availability of the Samsung Galaxy Note 5 4G+ in Pink Gold, adding another stunning colour variant to its latest flagship phablet series. Currently available in Black Sapphire, Gold Platinum, White Pearl and Silver Titanium, this new addition exudes the classic stylishness of the Galaxy Note series, embodying the brand's design legacy in marrying beauty and purpose in a device.
The Samsung Galaxy Note 5 4G+ in Pink Gold will be available from 23 January 2016 with 32GB4 and 64GB4 storage options at the recommended retail prices of $988 and $1,088 respectively.
The Galaxy A (2016) and Galaxy Note 5 4G+ will be available at local telecommunication operators, major consumer electronics stores, authorised retailers and Samsung Experience Stores.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at http://news.samsung.com.
For more information, please refer to the attached press releases.