Singapore – 2 March, 2016 – Samsung Electronics Singapore today showcased the latest additions to the Galaxy family of products, Samsung Galaxy S7 4G+ and S7 edge 4G+ at the consumer carnival, S7 Delights, at VivoCity. Created for today's consumer lifestyle, Galaxy S7 4G+ and S7 edge 4G+ lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.
"Today, the innovation and excitement around smartphones is no longer just about the hardware, but also about the overall experience. With smartphones being an integral part of our daily lives, we are focused on building an ecosystem of devices and services that will redefine the experiences that consumers can have. The Galaxy S7 4G+ and S7 edge 4G+ are at the core of this ecosystem and are designed to enhance the way you experience life and your phone," said Eugene Goh, Vice President, IT & Mobile, Samsung Electronics Singapore.
Advanced Camera: High Quality Images No Matter the Time of Day or Location
Galaxy S7 4G+ and S7 edge 4G+ introduce the first Dual Pixel camera on a smartphone, ensuring super fast and accurate autofocus so users will not miss a moment again. Thanks to the brighter f1.7 aperture and bigger 1.4μm pixel, the camera now takes brighter and clearer images even under low light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.
Refined Design and Function
The 5.1-inch Galaxy S7 4G+ and 5.5-inch S7 edge 4G+ are constructed with 3D curved glass and metal – all in a sleek design with durability and ergonomic curves for a firm and comfortable grip. From work to play, the device's new Always-On Display, gives users a simplified, zero touch experience where they don't need to worry about missing a call or important notification even when the screen is off.
Without compromising design, Galaxy S7 4G+ and Galaxy S7 edge 4G+ both have increased utility with IP681-certified water and dust resistant capabilities. Edge UX, the advanced edge experience available on Galaxy S7 edge 4G+, provides convenience and increased efficiency by creating easy shortcuts to users' most loved functions such as email, selfie mode, panorama mode or third party applications.
Enhanced Performance: From Charging to Gaming
Galaxy S7 4G+ and S7 edge 4G+ deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert either a microSD card for up to 200GB of additional storage, or a dual SIM card to save the hassle of carrying multiple devices when they travel overseas or toggle between personal and work.
Samsung also made significant hardware and software updates to optimise gaming performance on Galaxy S7 4G+ and S7 edge 4G+. The powerful processor and bigger battery capacity ensure longer playing time, and the internal cooling system helps to prevent the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 4G+ and S7 edge 4G+, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.
The Samsung Connected Ecosystem Experience
Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today's technology, by introducing a constellation of seamless mobile experiences.
• S7 Delights
The S7 Delights consumer carnival celebrates the launch of #TheNextGalaxy smartphones – the Galaxy S7 4G+ and S7 edge 4G+, and is held at VivoCity Central Court A and B, from 7pm to 10pm on 2 March 2016, and 10am to 10pm from 3 – 6 March 2016. Featuring several themed product experiential zones, consumers can enjoy a slew of interactive and immersive activities including Immersive Experience with Gear VR and Gear 360, Smart Control with BMW i8 and Smart Shopping with Samsung Pay.
The various zones are a showcase of how Samsung's portfolio of innovative products play a role in a wider ecosystem of devices and services that offer an elevated mobile experience for consumers.
• Galaxy Life
Galaxy Life is a loyalty mobile application by Samsung that seeks to reward its customers with curated and exclusive content deals, such as for dining, shopping, entertainment and more. Consumers can also enjoy shopping on the move with cash rebates powered by Shopback – an exclusive mobile shopping cashback programme from Galaxy Life.
An ownership programme for Samsung customers, the mySamsung programme provides assistance to customers via a mobile application. Whether they are new to Samsung or upgrading from another device, mySamsung helps to recommend the right tool for easy onboarding. Customers can also look forward to enjoying privileges and experiences through mySamsung such as anniversary treats, exclusive event invites and be the first to learn about Samsung promotions.
• Samsung Concierge
Samsung Concierge is specially conceived to fulfil the needs of local consumers seeking to get more out of their Galaxy smartphones, through value-added smartphone services offering added assurance, stronger protection and all-round convenience. This service which includes benefits such as yearly device upgrade, on-site servicing or repair, discounted out-of-warranty repair and data switching assistance, is a key part of Samsung's ongoing strategy to build a holistic ecosystem of services for consumers on top of its portfolio of innovative products.
• Samsung Pay
Outside of hardware, consumers can also get the best mobile payment service with Samsung Pay. Compatible with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, mobile payments will be available to more merchants and consumers than ever before. Samsung is partnering with the three payment networks American Express, MasterCard and Visa, and major banks including DBS, OCBC Bank and Standard Chartered Bank to bring Samsung Pay to Singapore consumers in 2016.
• Samsung Gear 360, Gear S2 and Gear VR
Beyond these offerings, Samsung continues to push the boundaries of hardware, software and services to create devices that change how consumers use them. Whether it is capturing memories with the Gear 360 camera, tracking fitness levels with the Gear S2 or "traveling" the world with the Gear VR – Samsung aims to redefine the mobile experience of consumers.
Local Pricing and Availability
The Galaxy S7 4G+ and S7 edge 4G+ will be available at $998 and $1,098 respectively. Both models will launch in Black Onyx, Gold Platinum, Silver Titanium, with built-in memory of 32GB2 from 12 March 2016 at all local telecommunication operators, major consumer electronics stores, authorised retailers and Samsung Experience Stores.
The following Galaxy S7 4G+ and S7 edge 4G+ accessories will be available to complement the devices:
- LED View Cover in Black, Gold and Silver, RRP $98
- Wireless Charging Battery Pack in Black and Silver, RRP $138
- Wireless Charging Stand in Black and White, RRP $98
To help consumers build seamless experiences with Samsung devices, Samsung will be providing purchase with purchase promotions with the purchase of Galaxy S7 4G+ and S7 edge 4G+ from launch until end March 2016:
- 20% off RRP of Samsung Accessories3
- $50 off RRP of Gear S2 in Dark Gray and Silver, Gear S2 classic in Black
For more product information, please visit http://www.samsungmobilepress.com, news.samsung.com/galaxy or www.samsung.com/galaxy.
For more information, please refer to the attached press releases.
Samsung Launches Galaxy S7 4G+ and S7 edge 4G+ at the Core of Connected Galaxy Experience
1 Dust and Water Resistant (IP68 rating) means that device is protected against entry of solid foreign objects and harmful ingress of water at up to 1.5 metres for up to 30 minutes, under certain defined test conditions. According to accredited test results; individual results may vary. Note: IP68 rating does not mean that device is waterproof.
2Actual user-accessible internal storage is less than specified total memory due to operating system, software, and other built-in applications, and may vary after software updates/ upgrades.
3 Not valid for purchase of Samsung MicroSD cards, Samsung Solid State Drive, Samsung Premium Care, Samsung Camera Accessories, Mont Blanc Accessories Premium Handcrafted Leather Strap, Samsung Gear VR, Samsung Gear S2 and Gear S2 classic. Other terms & conditions apply.