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Samsung to ‘Spark that Super Feeling’ in Consumers across Southeast Asia with LazMall Super Brand Day 2022 on Lazada

May 24. 2022

The Samsung x LazMall Super Brand Day on 24th May aims to deliver amazing deals across a wide range of Samsung products and engaging shopping experiences for consumers

Samsung Singapore, 24th May, 2022 – Samsung Electronics Co. Ltd and Lazada, Southeast Asia’s leading eCommerce platform, are partnering again for the fifth edition of Samsung Super Brand Day on 24th May. Themed ‘Spark that Super Feeling’, the much-anticipated annual campaign is set to return with a bigger, bolder, and better online shopping experience to spark an instant connection and stronger engagements with consumers across Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.  


On Samsung Super Brand Day, online shoppers can enjoy irresistible deals on their favorite Samsung products across smartphones, tablets, wearables, TVs, smart monitors, as well as digital appliances – available exclusively on the Samsung Official Store on LazMall. This includes the new online exclusive2 Samsung Q63B QLED 4K Smart TV 2022 range, the Q63B Soundbar, the Smart Monitor M8, and the smartphone focus model – the Samsung Galaxy S22 Series.


In the lead up to the event, Stanley Soh and Kelly Loh will also be hosting a live session on LazLive, Lazada’s in-app livestream channel, sharing more on the latest offers and products available to purchase during the sale. Besides interacting directly with Stanley and Kelly, consumers can also participate in fun activities and stand a chance to win attractive rewards on the latest Samsung products.


“The rapidly growing digital economy in Southeast Asia has evolved consumer behaviors, lifestyles and needs. As digital channels are now a critical touchpoint for us to reach out to consumers and deliver our latest innovations, we are constantly pushing ourselves to improve the online shopping experience for our customers. We are delighted to continue our successful partnership with Lazada for the fifth year running, and look forward to working with them to explore more creative ways to engage with and excite our consumers as they cart out our products,” said Shawn Kwon, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.


James Chang, Chief Business Officer, Lazada Group, said, “We are delighted to continue our strong and trusted partnership with Samsung, having been the first eCommerce platform to hold their Super Brand Days since 2018. Together, we have been bringing shoppers in the region easy access to quality products and an enjoyable shopping experience. LazMall’s badge of authenticity, easy returns and free shipping also empowers consumers to purchase with peace of mind, especially when 73% of consumers in the region today consider eCommerce to be integral to their everyday lives1.”

Highlights of Samsung x LazMall Super Brand Day in Samsung Official Store include:

  • Exciting deals and promotions only on 24th May 2022: Samsung Online Exclusive Q63B TV, up to 20% from $1,599 now comes with free Q63B Sound bar worth $1,049, applicable for 55” and above


  • Samsung Galaxy Z Flip3 up to 21% Off, from $1,054


  • Samsung Galaxy A53 up to 10% Off, from $540


  • Samsung S22 Series up to 10% Off, from $1,058


  • Samsung all-around cooling top mount freezer Refrigerator (302L, RT29K503JB1/SS) at $549, 27% off


  • Join Stanley and Kelly on LazLive on 24th May and collect exclusive limited3 vouchers

Can’t wait to get your hands on new Samsung products that have ‘sparked that super feeling’ for you? Mark your calendars for 24th May and download the Lazada app on the Google Play Store or Apple App Store today!


For more information, please visit the Samsung Official Store on LazMall. 


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at


About Lazada Group 

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links our consumers to more than 1 million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. Lazada aims to serve 300 million shoppers by 2030, and be the best at enabling brands and sellers in digitalizing their businesses. In 2022, the Lazada Foundation was set up to empower youths and women for the digital future, close the gender digital divide and uplifting communities by creating positive impact. More information can be found here

1 Lazada Consumer Study, March 2022.

2 Online Exclusive:  Available at all major online marketplaces

3 While stocks last