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Samsung bolsters its online presence further in Southeast Asia with the second instalment of Super Brand Day on Shopee

Jul 20. 2020

Themed ‘Treat Yourself’, consumers across all six markets can enjoy convenient access to attractive deals across Samsung products on Shopee in July

Samsung Electronics Co., Ltd. and Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, brings back the second instalment of the popular Super Brand Day on 23 July in Singapore. Following the strong performance of its first regional Super Brand Day with Shopee in 2019, this move is in line with Samsung’s efforts to continue to bolster its online presence and capture a growing proportion of online-first consumers.


Consumers in Southeast Asia are increasingly doing more of their shopping online, which led to an exponential e-commerce growth in 2019. The Samsung Super Brand Day, themed ‘Treat Yourself’, serves to provide consumers in these six markets (Indonesia, Malaysia, Philippines Singapore, Thailand and Vietnam) with convenient access to attractive deals across the various Samsung products, including the latest smartphones, wearables, TVs and digital home appliances, on Shopee. Through this partnership, Samsung will also leverage Shopee’s platform, technology, and features, such as Shopee Live and its in-app games, to deepen its engagement with consumers in the region and deliver a fun and convenient way to shop for Samsung products online.


"At Samsung, we are continuously seeking ways to serve our customers in Southeast Asia better, and we were heartened by the overwhelmingly positive response during our first Super Brand Day with Shopee last year. Catering to the needs of the growing pool of online-first customers, Samsung is thrilled to continue our partnership with Shopee, tapping on Shopee's platform and technology, to present another round of Samsung Super Brand Day, where consumers can access our products with ease and convenience. We hope our consumers will enjoy the more engaging experience on Shopee that we've worked hard to build together, while treating themselves to bigger, better and even more exciting deals from us this July." said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia and Oceania.


Ian Ho, Regional Managing Director, Shopee said, “With a growing proportion of online-first consumers, we are always finding ways to offer users convenient access to their favourite products. Partnering with Samsung will allow us to capitalise on their industry expertise and strengthen our electronics offerings, further unlocking more choices and value for our users. As brands continue to venture online, we will continue to innovate our platform and build on our existing efforts to empower and equip brands such as Samsung to accelerate their business growth. It is an exciting time for e-commerce and we look forward to working closely with Samsung in the future to better reach, engage, and connect with online shoppers in the region.”


Shoppers will be able to treat themselves to the irresistible deals of their favourite Samsung devices and appliances via Shopee. Exclusively new this year, shoppers can also enjoy Samsung bundle deals and additional savings with vouchers, as well as entertain themselves with the fun and interactive features when they shop on the go.


Highlights of Samsung Super Brand Day:


  • Upsized vouchers and deals on 23 July:
    ○ Don’t miss out on $80 off minimum spend of $800 and $30 off minimum spend of $500 storewide, and $50 off minimum spend of $500 on selected home appliances
    ○ Enjoy up to 50% off Samsung products
    ○ From 12am to 2am during the Midnight 2 Hours Storewide Flash Sale, enjoy up to 55% off the hottest Samsung products
  • Exclusive perks for UOB cardholders: Get a free Samsung Wireless Battery Pack worth $98 for the first 50 Galaxy S20 series or Tab S6 series devices purchased with a UOB card
  • Win exciting prizes with Shopee Kiap Kiap: Play a Samsung edition of Shopee Kiap Kiap and stand a chance to win a Samsung 27” Essential Curved Monitor and exclusive vouchers
  • Redeem exclusive deals on Shopee Live: Tune in to Shopee Live on 23 July at 9pm to enjoy exclusive Samsung deals and stand a chance to win a Samsung Galaxy Watch Active 2 LTE 44mm


Find out more about the campaign at: Terms and conditions apply.


All Samsung products can be found via the Samsung Official Store on Shopee Mall. Products on Shopee Mall come with 15-days free returns, 100% authenticity, and free shipping. Shop for all your favourite tech products now at:


Download the Shopee app for free on the App Store or Google Play Store.