Entertainment? Yeah, we all needed that this year. And the numbers back it up, with more people watching TV now than at any other point in history. On top of that, the pandemic accelerated viewership trends that were already in motion, and our proprietary data tells the story: 63% of viewing time on Samsung Smart TVs is now streaming, and AVOD apps now reach 70% of Samsung Smart TVs. As a result, of all this change, brands and advertisers need more reliable ways than traditional linear TV to connect with and engage their audiences.
Along with special guests from The Design Network, Samsung’s own Sang Kim, SVP, Samsung Electronics, was on hand to walk CES attendees through Samsung TV Plus. At 160 channels and growing, this free, ad-supported service is providing viewers with exactly what they want, right when they want it. Namely, instant access to their favorite content (everything from ABC News and Sports Xtra to The Walking Dead and Kitchen Nightmares), available on-demand right on the Samsung Smart TV and Samsung Galaxy devices. No subscription or credit card required. It’s everything audiences want, nothing they don’t. It’s the future of TV with smarter advertising and better results.