About Us

Privacy

Privacy

Protecting consumers'
personal data
is our top priority

Protecting consumers' personal data is our top priority

To protect consumers' data, we introduced Samsung Data Protection Guidelines. These guidelines follow local policies that reflect relevant laws and regulations of each country. We provide training to our employees on the following: Data Protection Handbook, Privacy Policy on Data Sharing with Third Parties, and other personal data protection guidelines. We recognize the importance of personal data protection practices, policies, and regulations and apply them to our practices.

3 key principles

Choice

Samsung Electronics respects the users' right to make choices on the use of their personal data. Therefore, we let users decide how their data is handled when using our products and services.

An icon of a smartphone with a tick on the screen and a symbol of a person on the right. An icon of a smartphone with a tick on the screen and a symbol of a person on the right.

Transparency

Personal data is used to provide a more customized experience for consumers when they use Samsung Electronics' diverse products and services lines.

An icon of a smartphone with a text message symbol on the screen. An icon of a smartphone with a text message symbol on the screen.

Security

Personal data stored on a user's mobile phone, Smart TV, or any other product and service is protected by strong data encryption. For instance, we designed and applied fingerprint and face recognition technology to secure access to a user's mobile device.

An icon of a smartphone with a padlock symbol on the screen. An icon of a smartphone with a padlock symbol on the screen.

Our approach to personal data protection

  • 01

    Sensing

    Monitor personal data
    protection global
    trends by
    analyzing related laws and
    regulations and by joining
    international
    associations1)

  • 02

    Policies set up
    and training

    Set up personal data protection
    policies,
    personal data
    processing outsourcing
    guidelines, and a data breach
    response
    process while
    providing training to
    employees

  • 03

    Programs
    operation

    Operate personal data
    protection
    programs by
    business divisions and
    regions

  • 04

    Audits and
    improvements

    Conduct audits on the
    implementation
    of personal
    data protection policies and
    operations
    Guide action items
    for improvement
    based on the
    findings

1) Samsung Electronics joined the International
Association of Privacy Professionals (IAPP) in 2015

Governance

Global privacy office
  • Establishes strategies, policies, and relevant processes to protect.
    personal data
  • Provides legal advice and support on issues related to personal data
  • Examines and takes measures to prevent security Issues related to our
    products and services
  • Provides employee trainings to raise awareness
Privacy offices in business divisions
  • Conducts audit on personal data protection and provides training to
    business divisions
  • Promptly responds to issues
Privacy offices in regional offices
  • Conducts audit on personal data protection and provides training to
    the
    headquarters of the regions
  • Promptly responds to issues
Privacy steering committee
  • Makes decisions on important policies and protection measures
    associated with personal data protection
  • Shares agenda set by each products and business divisions and discusses solutions

Privacy Legal Management System (PLMS)

Our Privacy Legal Management System (PLMS) allows us to track our compliance against regulations regarding personal data. PLMS helps us examine the security risk of personal data protection at each stage of the products' and services' life-cycles. From planning to development, operation, to discontinuation, PLMS works in conjunction with our Product R&D and Product Life-Cycle Management System to help us mitigate security risks related to personal data. In addition, we regularly provide updates and reference materials so that employees can stay up to date with the latest trends in personal data protection.

Training

All of our employees, including our executives, are required to complete annual training on personal data protection. We also provide more advanced training for employees that interact with personal data as part of their primary job responsibility.

Samsung Privacy Portal

We respect our customers' right to make choices
on the use of their personal information.

In 2019, we launched Samsung Privacy Portal, a dedicated website that gives a comprehensive overview of how we manage personal data. On this site, customers can check the status of devices and services linked to their Samsung account, and view our latest privacy policy.

See more about Samsung Privacy Portal