U.S. Executive Team

Tim Baxter

President and CEO
Samsung Electronics North America

As President and CEO of Samsung Electronics North America, Tim Baxter is responsible for the continued growth and success of Samsung’s $30 billion+ consumer and enterprise businesses across Samsung Electronics America and Samsung Electronics Canada. Tim oversees the strategic vision for these two businesses and leads the sales, marketing, and operations teams within Consumer Electronics, Mobile, Home Appliance, Customer Care, and Services and New Business.

Tim is an industry veteran with more than 30 years of sales, marketing, and leadership experience in consumer electronics, IT, and mobile. He joined Samsung in 2006 as Executive Vice President of sales and marketing for the consumer electronics division of Samsung Electronics America and held various senior leadership roles including, President, COO and CEO of Samsung Electronics America before being appointed to President and CEO of Samsung Electronics North America in July 2017.

Prior to joining Samsung, Tim spent 10 years at Sony Corporation of America, where he rose to become Senior Vice President of strategic marketing. He also spent 13 years at AT&T and Lucent Technologies leading marketing, product management, and sales for various categories in their residential phone businesses.

Tim lives in New Jersey with his wife and their three children. He graduated from Roger Williams University with a Bachelor of Science in marketing and is currently on the Board of Trustees. He holds an honorary degree from Roger Williams University and honorary doctorate from South Carolina State University. Tim also serves on the Board of Directors for the CTIA and Junior Achievement USA.

Young Hoon Eom

Deputy Head
Samsung Electronics North America

Young Hoon Eom is the Deputy Head of Samsung Electronics North America, responsible for driving growth in the region and ensuring that Samsung Electronics’ innovations continue to shape and lead North American markets.

Prior to joining the North American executive team in 2017, Young Hoon Eom was the President and CEO of Samsung Electronics Europe for three years, leading a team of 14,000 employees across 17 European markets. Other past roles include Senior Executive President of Sales and Marketing in Samsung Electronics’ Digital Appliances Business where he was responsible for worldwide sales and marketing strategy.

Young-Hoon Eom has held a number of senior strategic and commercial roles for Samsung Electronics in a career that spans more than 30 years. His first European appointment was in 1990 where he worked for six years at Samsung Electronics Germany.

In 2010 he was a leader of North America’s Consumer Business Division, helping to enhance Samsung Electronics’ brand through the delivery of a range of ground-breaking products.

He is a proven leader and expert marketer, having joined Samsung Electronics’ Global Marketing Operations in 2000. During this time he has achieved significant success in terms of business growth and brand development.

Young-Hoon Eom holds an MBA from the Korea Advanced Institute of Science and Technology (KAIST) and a Bachelor’s degree in metal engineering from Korea University.

Dr. Joo Sun Choi

Samsung Semiconductor, Inc.

Joo Sun (JS) Choi is President of Samsung Semiconductor, Inc., a multi-billion dollar U.S. subsidiary of Samsung Electronics, where he is oversees all aspects of the company's business activities within the Americas, including its Memory, Display, Storage, Foundry, System LSI, and LED organizations.

Most recently, he served as Executive Vice President and Head of Memory Sales & Marketing (including Product Planning and Application Engineering groups) for Samsung Electronics.

From 2011 to 2014, Dr. Choi directed DRAM product design and technology development as head of Samsung’s DRAM Product & Technology Division and prior to that, he served in various DRAM engineering positions at Samsung for more than a decade.

Dr. Choi earned a Bachelor’s Degree in Electronic Engineering from Seoul National University (1986), and received Master of Science (1989) and Ph.D. (1995) degrees in electrical engineering from the Korea Advanced Institute of Science (KAIST).

Dr. Chan Hoon Park

Samsung Austin Semiconductor

Chan Hoon Park, Ph.D., is the president of Samsung Austin Semiconductor (SAS) and is responsible for the continued growth and success of Samsung's advanced semiconductor manufacturing facility in the United States. SAS, one of the largest international investments in Texas, produces logic components for tablets, smart phones and other mobile devices. With over 2,600 employees in Austin, Texas, and 2.3million square feet of space, SAS is producing a full range of cutting-edge products.

Dr. Park began his career at Samsung Electronics in 1993 at the Samsung Advanced Institute of Technology (SAIT) working in research and development of advanced semiconductor processes and technology. During his tenure, Dr. Park has held roles in Corporate Technology Planning, as Photo Technology Leader in the Memory Division, and immediately prior to SAS, as the President of Samsung's new fabrication plant in China. Dr. Park holds a Ph.D. degree from Japan University of Electro-Communications in Electronic Engineering.