Use your voice to control and interact with the assistant you like the most. The Samsung Smart TV makes it easy to get answers, get things done and enjoy a new level of ease and convenience.

Take your pick

Intelligent assistance

Able to respond uniquely to different situations, these voice assistants might do things like checking back with you when it's past your bedtime and you're asking for the volume to be turned way up.

Explore Smart TVs

  • Starting Price

  • Overview

  • TV size

  • $3,499.99
  • Immerse yourself in incredible depth, stunning detail and industry-leading brightness.
  • 85”/75”/65”
  • $1,499.99
  • The mighty AI processor lets you enjoy super-focused lights, epic blacks and a brilliantly intense picture.
  • 85”/75”/65”/55”/50”
  • $599.99
  • Excellent 4K picture quality paired with a range of smart features.
  • 85”/75”/65”/55”
  • $599.99
  • QLED 4K designed to be elegantly framed art.
  • 75”/65”/55”/50”/43”/32"
  • $329.99
  • 4K TV experience, offering 4K TV essentials.
  • 85”/82”/75”/65”/55”/ 50”/43”
  • $1,999.99
  • QLED 4K TV designed to display mobile content.
  • 43”
  • $999.99
  • QLED 4K TV designed as an iconic centerpiece.
  • 43”/55”
  • $3,499.99
  • QLED 4K TV designed for outdoor entertainment.
  • 55”/65”/75”

1 This feature is only available in certain languages.
2 Alexa built-in is available in 2020 Smart TVs only. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Hands-free is available only for select Samsung Smart TV models. Some use cases stated above will require purchase of separate smart home devices.
3 Google is a trademark of Google LLC. The service may not yet be available at the time of purchase of this product. The service is scheduled to be available by firmware update later this year, in certain countries and languages.

* Smart service and GUI may vary by model and region. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services or apps require a subscription or a one-time purchase to be used. Actual product and remote control may vary from images shown. Images are simulated and for illustration purposes only. Product appearance and design specifications that do not affect product performance are subject to change without notice.