Our Commitment

At Samsung Electronics, we put our top priority on protecting your personal information. 

Fully acknowledging the fact that your personal information belongs to you, we do our best to securely store and carefully process the information you share with us.

We place our highest value on your trust. We hence collect a minimal amount of information only with your permission and use it solely for its intended purposes. We do not provide the information to third parties without your knowledge.

We at Samsung Electronics devote best efforts to ensure your data protection including technical data security and internal management procedures as well as physical data protection measures. Particularly, we’ve developed a strong encryption technology based on Samsung Knox. We’ve applied Samsung Knox across our systems and products, differentiating ourselves from others.

We strive to improve your lives by offering inspiring and fascinating digital experiences. In order to do so, your trust is paramount and thus, we will do our best to protect your personal information.

Thank you for your continued interest and support.

Privacy Policy

This is a summary version of the Global Privacy Policy of Samsung Electronics Co., Ltd. This notice is applicable to our websites regardless of the means of access (personal computer, mobile phone / smartphone, tablet, TV).

To check the full version of our Global Privacy Policy, please access https://account.samsung.com/membership/terms/privacypolicy.

Samsung Electronics Co., Ltd., and our subsidiaries, including Samsung Electronics Latin America (Zona Libre), S.A. ("Samsung", "we", "our", "us" and its derivative forms), whenever possible, attempt to treat the information we receive from you through our websites with reasonable care under the given circumstances. Samsung uses the information provided by you to measure the use of our site and improve its content. The personal information we collect is used only by us to respond to your inquiries, process your orders, send you advertising or allow you to access specific information.

In case you do not want your personal data to be processed for any or all purposes, you can change your privacy settings, at any time, at https://account.samsung.com.

Occasionally, we may share the processing of your data with other Samsung companies, under our responsibility and always in accordance with the terms of our Global Privacy Policy.

At times cookies may be used to provide you with certain information. A cookie is a tiny element of data that a web site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. You may set your browser to notify you when you receive a cookie.

Samsung's web site contains links (links) to other web sites. We try to "link" to sites that share our high standards and respect for privacy, but we are not responsible for the content or privacy policies employed by other web sites.

If you have any specific doubt, you can contact us at:

Samsung Electronics Latinoamerica (Zona Libre), S.A.

Costa del Este, Avenida de La Rotonda, Edificio Business Park, Torre V, Piso 7

Apartado 0833-0042 Panamá, Rep. de Panamá



Samsung Electronics Co., Ltd (referred to as ‘Samsung Electronics’, ‘Samsung’ or ‘we’ in this policy), headquartered in South Korea, knows how important privacy is to our customers. We want to make sure you understand how we collect and use your personal information across all of our Samsung devices and services, from mobile phones and tablets to TVs, home appliances, online services, and more.

While this Privacy Policy applies to all our services, we’ll also provide additional information about privacy related to particular services where necessary.


We collect personal information that you provide directly, information about how you use our services and information from third party sources. We use this information to provide you with services, understand the way you use our services so we can improve and personalize your experience and to develop the most relevant apps, technologies, and content for our customers. We also use personal information to provide personalized advertising tailored to your interests, in accordance with applicable law.


We may share your personal information with affiliate companies of Samsung Electronics, as well as with companies that provide services on behalf of Samsung Electronics. We may also share your personal information with trusted partner companies, such as mobile service providers or insurance companies, that provide you with products and services that you request and information about products and services you may be interested in. We may also share personal information with law enforcement agencies when it’s required by law or to protect Samsung Electronics and its users.


Effective Date: 28th of December of 2022

This Global Privacy Policy (hereinafter “Privacy Policy”) applies to all of our Samsung devices and global services, from mobile phones and tablets to TVs, home appliances, to our customer services and online services we provide worldwide. We will refer to these devices and services as the ‘Services’ in this Policy.

It’s important that you check back often for updates to the Privacy Policy. We may update this Privacy Policy periodically to reflect changes in our personal information practices with respect to the Services or changes in applicable law. We’ll post a notice on our website or on your device to notify you in advance of material changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated. We will do our best to collect your consent to an updated Privacy Policy, where it is applicable, whenever we have changes that will substantially modify purpose or means of processing of your personal data. The most current version of the Privacy Policy will always be available here: https://www.samsung.com/latin_en/info/privacy. In addition to this Privacy Policy, Samsung also provides specific privacy notices related to certain products and services. In the event of any deviation between the terms of this Privacy Policy and a specific privacy notice, the terms of the specific privacy notice prevail.


    Samsung Electronics collects information from you in a variety of ways.

    Information You Provide Directly
    Some Services enable you to give us information directly. For example:
    • When you create an account or profile with us, we ask for information such as your name, date of birth, or contact information such as phone number and email address.
    • If you order a product or paid service from us, we ask for your name, address, contact information, and shipping and payment information to process your order. You can also choose to save your payment information with us so you can checkout more easily next time. We will use such information to fulfil your requests, provide the products or services, or for anti-fraud and anti-robbery analysis.
    • To provide responses when you contact Customer Service, we need certain information to verify your identity and the product you’re inquiring about.
    • When you communicate with our Customer Service staff or others, your communications will be transmitted through our systems.
    • If you share your contacts, we’ll collect their phone numbers and other contact information to facilitate file sharing and messaging. You can turn off or restrict these features in Settings on your devices.
    Information About Your Use of Services

    In addition to the information you provide, we collect information about your use of our Services through software on your devices and by other means. This information includes:

    • Device information: Your device hardware (such as model and manufacturer) and software information (such as operating system and software versions), IMEI number and other unique device identifiers (such as mobile country code, mobile network code, MAC address, IP address, device unique IDs, advertising ID (e.g. for mobile devices, Google AD ID and Android ID and for Samsung visual display devices, including Samsung Smart TVs, Personalised Service ID (“PSID”) and Tizen Identifier for Advertising(“TIFA”), and serial number), phone number, sales code, access recording, cookies, pixels and similar technologies (as described below in “cookies, beacons and similar technologies”), subscription information and settings of the devices you use to access Services.
    • Log information: Diagnostic, technical, error, and usage information such as the time and duration of your use of Services, Services installed on your devices, search query terms when you enter search terms into your device in connection with a particular Samsung Service, any information stored in cookies that we have set on your devices, and error reports and dump logs.
    • Location information: Information about nearby Wi-Fi access points, cell towers, and, with your separate consent, your device’s GPS signal, may be transmitted to us when you use certain Services. In addition, for certain Services, zip code or postal code and inferred location using IP address may be transmitted to us when you use such Services.
    • Voice information: Recordings of your voice that we make and collect on our servers when you enable this function and use voice commands to control a Service is covered by the separate Bixby privacy policy. We also collect and store recordings of your voice when you contact our Customer Service team. Note that if we work with a third party service provider that provides speech-to-text conversion services or call centre services on our behalf, this provider may receive and store certain voice commands in accordance with the contract concluded between us and our trusted third-party service provider.
    • Samsung Keyboard information: The words that you type when you enable Predictive text. This feature may be offered in connection with your Samsung account to synchronise the data for use on your other Samsung mobile devices. You can clear the data by going to the Predictive text settings.
    • Viewing Information: The networks, channels, websites visited, and programs viewed on your devices and the amount of time spent viewing them.
    Publicly or Commercially Available or Shared Information

    We sometimes gather publicly or commercially available information, including information from social networks you use, and combine this with other information about you so that we can better understand your needs, interests, and preferences.

    Other Information We Collect

    We also collect other information about you, your devices, or your use of Services that you consent to send us. We obtain your consent in accordance with applicable law.

    Third Party Analytics

    Through certain Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We use third-party analytics services on the Services, such as those of Google Analytics and Adobe Analytics. The service providers that administer these analytics services help us to analyse your use of the Services and improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services and diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html and https://www.google.com/policies/privacy/partners/.

    Your Options

    You can choose not to provide us with certain types of information, such as information requested as part of purchasing a product or service. In some cases, this may limit your ability to use some Services.
    For example, when you register your Samsung account, we will use your device and geolocation information and you will automatically be able to use Find My Mobile service, which allows you to locate your device and protect your data. If you choose not to provide us with your data for Find My Mobile service, you may turn it off by Settings > Biometric and Security > Find My Mobile (this flow may differ, depending on the OS of your device), which will consequently limit your ability to use this service.
    We’ll do our best to explain these limitations when we’re asking for your information so you can make an informed decision.

  • We use the information we collect for the following purposes:

    • To help you or your device register for our Services.
    • To provide a Service or feature you request.
    • To provide personalized content and personalised services based on your past activities on our Services.
    • To provide personalized and/or generalised advertising, promotions, and offers that might interest you on our Services, websites, third-party websites, and online platforms such as social media sites (in accordance with applicable law). We will only send you personalized advertising, promotions and offers when you have provided your consent to receive marketing communications from Samsung.
    • To provide promotions and offers by way of direct marketing communications (such as via email, push, or text messages), only where you have given us your separate consent.
    • To operate, evaluate and improve our business, including developing and improving new and existing products and services, managing and improving our communications, analysing our Services and customer base (including conducting market research, asking for your opinions on our products and services and carrying out customer surveys, with your separate consent if required) and aggregating and anonymising data.
    • To provide software updates, maintenance services, and support for your devices.
    • To provide customer support to you when your devices are in warranty.
    • To ensure product safety and to prevent against fraud when your products are out of warranty, we will collect your IMEI and serial number.
    • To verify your device for repairs.
    • To protect the legal rights and interests, property, or safety of Samsung Electronics, or any of our affiliates, business partners, or customers.
    • To respond to your requests and queries, including about your personal information.
    • To protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities.
    • To comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including the Samsung Privacy Policy.
    • To analyse a defective device that is returned to Samsung. Samsung takes measures to ensure that all defective devices are wiped of personal data before such devices are analysed.

    We use and combine the information we collect about you from our Services, devices, or other sources to provide you with a better experience. For example, you can save payment information you used to make a purchase on our website so that you can check out faster next time you make a purchase. We also use the information you provide directly or through other sources as described above to provide content you may like or that you’ve personalised.

    You have choices about your information. Check out the WHAT ARE YOUR RIGHTS? section to learn more.

    Non-targeted Ads

    Please note that your privacy choice with respect to interest-based or personalized ads (“targeted ads”) will not affect whether or not you receive or are served with generic, basic or contextual types of ads (“non-targeted ads”) that are not specifically based on the information we describe to you to provide targeted ads for a particular Service.
    For mobile devices, the information we use to show you non-targeted ads includes the applicable app information (e.g. app package, version, name, and domain), device information (e.g. device type, manufacturer, operating system, version, display information, telecommunications provider, country, and language), and device identifiers (e.g. IP and advertising ID). We share these data with trusted business partners (data controllers) and trusted service providers (processors) to provide you with non-targeted ads, subject to appropriate contractual safeguards being in place.
    Samsung processes these limited data on the basis of its legitimate interest to serve non-targeted ads. These ads might be less relevant because they are not based on your interests.

    Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information will vary from country to country but includes processing:

    (i) So that we can keep our promises to you, such as providing you with a Service.

    (ii) To promote our business interests (legitimate interest) (for example, to manage our relationship with you, improve your customer service experience, and provide generic ads), including communications on our website, third party websites, and online platforms.

    (iii) To comply with the law and legal processes.

    (iv) With your consent for example, to send direct marketing communications. When we ask for your consent, we will give you information about what information we are using, and how you can revoke your consent. Alternatively, to revoke your consent you can contact us as specified in the CONTACT US section of this Privacy Policy.

    Samsung will provide specific privacy notices where will define the legal basis to process your personal data according to country of your residence.

    Samsung Electronics is the data controller of your personal information as described above. For some direct marketing communications and some personalized advertising, our subsidiaries, in their respective countries, are also the data controller of your personal information. Some of our Samsung subsidiaries also process your personal information. In some situations, they will act as a data controller, including for customer services and some marketing activities. Where Samsung subsidiary is a data controller, you can refer to its own local Privacy Policy on its website to explain how it processes your personal information.

  • We disclose your information internally within our business, as well as to the following entities, for the purposes described above.

    • Affiliates: Other Samsung Electronics Group companies which we control or own.
    • Business Partners: Partners who we work together with. For example, we may work with a bank so that you can use one of our Services to make faster and more efficient payments. These business partners control and manage your personal information.
    • Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies that help us with repairs, customer contact centres, customer care activities, advertising (including personalized advertising on our websites, third-party websites, online platforms and social media platforms), conducting customer satisfaction surveys, or billing, or that send emails on our behalf. These providers are also committed to protecting your information.
    • Other Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
    • Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.
    • Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Policy, we share information about you with third parties when you separately consent to or request such sharing.
  • We take data protection seriously. We’ve put in place physical and technical safeguards to keep the information we collect secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system, or wireless connection is completely secure.

  • Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence, consistent with this policy. In particular, your personal information will be transferred to the Republic of Korea.

    In addition, your use of the Services may also involve the transfer, storage, and processing of your personal information to other countries, where necessary; such countries include, without limitation, countries in the United States of America, India, Poland and Brazil. Please note that the data protection and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected. Such measures include the use of Standard Contractual Clauses to safeguard the transfer of data outside of country of your residence.

  • Your personal information belongs to you. In accordance with applicable law, you have the right to ask us to provide details about what we’ve collected, and you can ask us to delete it or correct any inaccuracies. You can also ask us to restrict, cancel or limit processing, sharing, or transfer of your personal information, as well as to provide to you your personal information that we’ve collected so you can use it for your own purposes. However, requesting the deletion of your personal information may also result in a loss of access to Services we provide. We won’t delete data that we’re required by law to retain.
    To make a request concerning your rights or to make an inquiry, contact us. See the CONTACT US section.

  • We won’t keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it’s no longer required.

    We take appropriate steps to ensure that we process and retain information about you based on the following logic:

    1. At least the duration for which the information is used to provide you with a service.
    2. As required under law, a contract, or with regard to our statutory obligations.
    3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.
  • Some of the content, advertising, and functionality in our Services is provided by third parties. These third parties may use cookies, beacons, tracking pixels, and other tools to collect information about your use of these Services. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.
    For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services.

  • We, along with certain third parties such as content providers and advertisers, may also use technologies called cookies, beacons or pixels and other tools (collectively known as “technologies”) that communicate information from your device to a server. Technologies can be embedded in online content, videos, and advertisements. They allow a server to read certain types of information from your device, know when you’ve viewed particular content or a particular advertisement, and determine the time and date on which you viewed the content and information about your device, including the IP address of your device. We, and third parties, use technologies for purposes such as verifying that content and ads have been delivered and viewed correctly. Check our Cookies Policies available at https://www.samsung.com/latin_en/info/privacy/cookies for further details.

  • You can contact us to update your preferences, exercise your rights concerning the processing of your data, submit a request, or ask us questions.

    The easiest way is through the Support section of https://www.samsung.com/.

    You can contact us at:

    Data Controller
    Samsung Electronics Co., Ltd.
    129, Samsung-ro, Yeongtong-gu,
    Suwon-si, Gyeonggi-do 16677, Republic of Korea