77" OLED 4K S90C 4K Smart TV 2023

  • 77"
QN77S90CAPXPA

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77" OLED 4K S90C 4K Smart TV 2023
77"

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Highlights

OLED

OLED

Neural Quantum Processor 4K

Neural Quantum Processor 4K

LaserSlim Design

LaserSlim Design

Motion Xcelerator Turbo Pro

Motion Xcelerator Turbo Pro

 

SmartThings

Global Television No. 1

Global Television No. 1

Features

Global Television No. 1

Samsung TV has been ranked the number one selling TV brand for 18 consecutive years by Omdia.

Transform your environment with SmartThings.

Connect your device with more than 113 compatible brands. Save energy and build a smart home to make your life simpler, safer and more entertaining. Simple, convenient and personalized

Meet the compatible Brands

Go to SmartThings

"It offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance." (TechRadar Choice Awards 2023)


"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness." (TechRadar, 10/2023)

Experience the difference of Samsung OLED

Top 4 Features

OLED

OLED

Deep blacks, clean whites and lively colors
Neural Quantum Processor 4K

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture
LaserSlim Design

LaserSlim Design

Thin profile that resembles a laser beam
Motion Xcelerator Turbo Pro

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

OLED

Deep blacks, clean whites and lively colors

Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.

Neural Quantum Processor 4K

Witness unrivaled brightness and superior picture

Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.

A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner. A woman is playing tennis in front of a large crowd. The Neural Quantum Processor 4K processes the many objects on display and enhances the entire scene. Neural Quantum Processor 4K is on display in the lower lefthand corner.
* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

LaserSlim Design

Thin profile that resembles a laser beam

OLED’s sleek and stylish design presents unique beauty along with its strong functionality.

An OLED TV displaying nature flips sideways to show its laserslim design. An OLED TV displaying nature flips sideways to show its laserslim design.

Motion Xcelerator Turbo Pro

Exceptional motion enhancements with 4K 144Hz

With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.

* 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary depending on content type.

Picture Quality

Quantum HDR OLED

Powerful brightness and deeper contrast

Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.

PANTONE Validated

Authentic color display validated by PANTONE

Validated on accurate expressions of 2,030 PANTONE colors and newly added 110 skin tone shades.

Real Depth Enhancer

Depth perceived just as a person's eyes would

Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.

* Viewing experience may vary according to types of content and format.

EyeComfort Mode

Intelligent brightness optimized for your eyes

EyeComfort Mode automatically adjusts the brightness and colors of your display after sunset, making it easier to unwind and rest.

* Automatic preload services are subject to change without prior notice and may vary by regions.

Gaming Experience

Super UltraWide GameView & Game Bar

Amplify your gaming excitement

21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

* Super Ultrawide GameView is available for ultra wide supported games and PC games only.
** Some game titles may not support or be limited in the use of this function.
*** Screen resolution change from external device may be required.
**** Zoom-in mode is not supported in some refresh rates.

Auto Low Latency Mode (ALLM)

Instantly reacts to your commands

Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.

Hue Sync

Lighting to elevate your viewing experience

Enjoy a more immersive viewing experience by smart lights that automatically sync with any content you watch on TV.

* Smart light sold separately.
** Additional paid subscription required.
*** Requires Samsung account.
**** Certain region only

Sound

Dolby Atmos®

Dolby Atmos experience with top channel speakers

Top channel speakers immerse viewers inside the action with multi-dimensional sound.

Object Tracking Sound Lite (OTS Lite)

Virtual sound that tracks the action

A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.

Q-Symphony

TV and soundbar orchestrated in perfect harmony

Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.

* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately.

Sound Wow together

Premium Q-Series Soundbar

Premium Q-Series Soundbar

Complete Wow theater experience

Ultra Slim Soundbar

Ultra Slim Soundbar

Impossibly slim yet powerful

Essential B-Series Soundbar

Essential B-Series Soundbar

Elevate sound that powers your TV experience

Smart Features

Smart Hub

Discover your favorite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* Content services and recommendation may vary by regions. 
** Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some services are available to watch after registration and subscription.
**** Requires Samsung account.
***** UI is subject to change without prior notice.

SmartThings

Your best home buttler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
***** UI is subject to change without prior notice.

Samsung TV Plus

The best of TV. All for free.

Pick from 200+ channels and thousands of movies and shows on demand at zero cost.

* Certain region only.
** Channels may vary by country and are subject to change without notifications.
*** Supported Samsung devices may vary by country.
**** Requires Samsung account.
***** UI is subject to change without prior notice.
****** Ads may appear on Samsung TV Plus.

Multi View

See it all on one screen

Multitasking just got easier with Multi View. Watch what's on your TV and on your smartphone on the same screen simultaneously.

* Supports Android OS and iOS based smartphone.
** The actual UI may differ from the image shown.
*** Multi View is available only on Android 4.2 versions or higher.

SolarCell Remote

Easier control, greener future

Say goodbye to disposable batteries with the eco-friendly SolarCell Remote that's equipped with a solar panel on the back.

*To charge the remote using solar energy, place the TV remote down with the solar panel facing up. It can be positioned in your living room while the lights are turned on, or near a window to absorb natural sunlight.
*In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General Settings > Power & Energy Saving > Available Remote Battery).
*The design and button layout of the SolarCell remote may vary depending on the region.