Advanced technology
for enjoying content.

Dark Blue The Serif sits on a stand in front of a navy wall with graphic elements. With galactic swirls as the background on-screen, The Serif shows how it connects you with content you love, all in one place. Dark Blue The Serif sits on a stand in front of a navy wall with graphic elements. With galactic swirls as the background on-screen, The Serif shows how it connects you with content you love, all in one place.

The Serif has been redefined for 2019, with a range of advanced Samsung TV technologies that provide inspirational experiences. QLED brings scenes to life, while a variety of services come together all in one device.

The Serif meets
QLED technology

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** QLED : Samsung QLED is Quantum dot based TV.
*** The certification may vary by model.

* Compatibility with all HDR content is not guaranteed.
** The certification may vary by model.
*** The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Usability has
never been easier

Usability has
never been easier

The Serif makes it easier to enjoy a variety of content.
Faster searches. Better control.

The Serif makes it easier to enjoy a variety of content.
Faster searches. Better control.

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
** Compatible devices only.

A new way to
enjoy content

A new way to
enjoy content

NFC on TV

NFC on TV

* When using NFC on TV, Bluetooth on your mobile will automatically activate.

Talk to The Serif with Bixby

Bixby

The Serif even lets you talk to it using the power of Samsung Bixby. Controlling your TV with your voice is just the beginning of what it can do. Ask Bixby and get more.

Talk to The Serif with Bixby

* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
** Google and related marks and logos are trademarks of Google LLC.
*** Service may not be launched at the same time as The Serif, and the availability may vary by region.
**** Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.
***** Turn-on TV feature support may vary by model

*The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
** iTunes is available only to persons age 13 or older in the U.S. Requires internet access (fees may apply). Terms Apply.

* Compatible devices may vary by region.
** Actual product and remote control may differ from image shown.
*** Must download and install the SmartThings app.

Choose yours.
Check your local products spec. with Product Manager.

The Serif 43"

43-inch White The Serif seen from the front at an angle with salmon colour on-screen. 43-inch Dark Blue The Serif seen from the front at an angle with light blue colour on-screen. 43-inch Clay Beige The Serif seen from the front at an angle with Ambient Mode on-screen. 43-inch Burgundy Red The Serif seen from the front at an angle with Ambient Mode on-screen.
WHITE
Capacity
Capacity
Capacity
Capacity

The Serif 49"

49-inch White The Serif seen from the front at an angle with salmon colour on-screen. 49-inch Dark Blue The Serif seen from the front at an angle with light blue colour on-screen.
Select the Colors
WHITE
Capacity
Capacity

The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen. 55-inch Dark Blue The Serif seen from the front at an angle with light blue colour on-screen. 55-inch Clay Beige The Serif seen from the front at an angle with Ambient Mode on-screen.
WHITE
Capacity
Capacity
Capacity

* Images are simulated and for illustration purposes only. The appearance,  design and GUI(Graphic User Interface) specifications which is not affecting  to product performance are subject to change without notice.

** A Samsung Account is required to set up TV.

***Users with models previous to the Galaxy S6 or other mobile brands need  to download the SmartThings app through application store.

****iOS&non-galaxy Android devices need to download SmartThings App for  ambient mode setting on mobile phone

***** SmartThings compatible devices may vary by region.

******Connected devices may vary by region.

*******Smart service and GUI(Graphic User Interface) may vary by model and  region.