20% off, up to ⃁ 200 with Riyad and SAB bank cards* | 5X Reward on App* | Up to ⃁ 200 with Samsung Pay
20% off, up to ⃁ 200 with Riyad and SAB bank cards* | 5X Reward on App* | Up to ⃁ 200 with Samsung Pay
Learn more

20% off, up to ⃁ 200 with Riyad and SAB bank cards* | 5X Reward on App* | Up to ⃁ 200 with Samsung Pay

Learn more

The Serif

  • Cloud White
  • 55"
0 (0) QA55LS01BAUXSA

{{priceAnchor.priceWrapper.info.noLineOrignal}}

{{priceAnchor.priceWrapper.info.totalPrice}}
{{priceAnchor.priceWrapper.info.totalPriceMonthly}}

{{priceAnchor.priceWrapper.info.ceExchangePrice}}

{{priceAnchor.priceWrapper.info.orignalPriceAddText}}
{{priceAnchor.priceWrapper.info.lowestWasPricetext}}
{{priceAnchor.priceWrapper.info.orignalPrice}}
{{priceAnchor.priceWrapper.info.savePrice}}
{{priceAnchor.priceWrapper.info.disclaimer}}
Not for sale
{{price.anchorNaviAttr.text}}

Available color

Color :

Available size

The Serif
Cloud White 55"

{{item.name}}

{{item.summaryPrice}}

{{price.priceWrapper.info.totalPrice}} {{price.priceWrapper.info.vatText}}

{{price.priceWrapper.info.orignalPriceAddText}}

{{price.priceWrapper.info.lowestWasPricetext}}

{{price.priceWrapper.info.orignalPrice}} {{price.priceWrapper.info.savePrice}}

Earn 5% back in rewards

{{price.priceWrapper.info.walkoutQtyText}}

{{price.priceWrapper.info.homeDeliveryQtyText}}

{{price.priceWrapper.info.salesPitch}}

{{price.priceWrapper.info.text}}

{{price.priceWrapper.info.text2}}

{{price.priceWrapper.info.text3}}

{{price.priceWrapper.info.shippingOrBack}}

{{price.priceWrapper.info.taxPriceDisplay}}

Not for sale
{{price.bespokeAttr.text}} {{price.containedAttr.text}} {{price.reserveInStoreAttr.text}} {{price.outlinedAttr.text}} {{price.wtbAttr.text}}
{{calculator.emiAttr.text}}

{{upgrade.title}}

{{upgrade.learnMoreCta.text}}

{{upgrade.description}}

{{upgradeResult.displayModelName}}

{{upgradeResult.discountText1}}

{{upgradeResult.description1}}

{{upgradeResult.description2}}

{{offerFinance.title}}

{{offerFinance.learnMoreCta.text}}

{{offerFinance.description}}

{{galaxyForever.title}}

{{galaxyForever.learnMoreCta.text}}

{{galaxyForever.description}}

{{galaxyForeverResult.displayModelName}}

{{galaxyForeverResult.discountText1}}

{{galaxyForeverResult.description1}}

{{galaxyForeverResult.description2}}

Choose your color

Customizable bezels sold separately

Choose your skin color

Customizable skin sold separately

  • {{item.name}}

    Out Of Stock

Mordern type

  • {{item.name}}

    Out Of Stock

Beveled type

  • {{item.name}}

    Out Of Stock

Skin color

  • {{item.name}}

    Out Of Stock

{{shippingOrBack.shippingOrBack}}
{{deliveryMessage.deliveryMessage}}

{{tradeIn.title}}

{{tradeIn.learnMoreCta.text}}

{{tradeIn.description}}

You have maximum number of Trade-in in cart already. If you wish to add in Trade-in, please remove from cart.

{{tradeInResult.displayModelName}}

{{tradeInResult.discountText1}}

{{tradeInResult.discountText2}}

{{tradeInResult.discountText3}}

{{tradeInResult.discountText4}}

{{tradeInResult.discountText5}}

{{tradeInResult.discountText6}}

{{tradeInResult.specialDiscountText}}

{{tradeInResult.description}}

{{tradeInResult.contentText}}

Dealer stock quantity

You can check the stock quantity for each region

Please select city

Only {0} left in stock.

Sorry, this product is not currently available in selected city.

{{assuredBuyBack.title}}

{{newAssuredBuyBack.title}}

{{newAssuredBuyBack.learnMoreCta.text}}

{{newAssuredBuyBack.description}}

Please select Samsung Assured Buyback or no coverage

{{care.title}}

{{care.learnMoreCta.text}}

{{care.description}}

Please select Samsung Care+ or No to continue

  • {{item.specialText}}

{{warranty.title}}

{{warranty.description}}

{{warrantyResult.displayModelName}}

{{warrantyResult.discountText1}}

{{warrantyResult.description1}}

{{warrantyVd.title}}

{{warrantyVd.description}}

{{warrantyVdResult.title}}

{{warrantyVdResult.priceDisplay}}

{{delivery.headline}}

{{delivery.errorMessage}}

Apply

{{deliveryResult.priorityText}}

{{deliveryResult.mainText}}

{{deliveryResult.subText}}
Standard installation charges may apply.Click here for more details.

{{deliveryResult.decText}}

{{item.disclaimer}}

{{tariffOption.headline}}

Learn more

{{tariffOption.description}}

{{tariffOptionResult.displayModelName}}

{{tariffOptionResult.discountText1}}

{{tariffOptionResult.description1}}

{{tariffOptionResult.description2}}

{{tariffOptionResult.description}}

{{tariffOptionResult.price}}

{{tariffOptionResult.disclaimer}}

{{embedAddon.title}}

{{embedAddon.description}}

  • {{item.imgAlt}} {{item.imgAlt}}
    {{item.iconTitle}}

    {{item.name}}

    {{item.modelCode}}

    {{item.description}}

    {{item.finalPrice}}

    {{item.originalPrice}} {{item.savePrice}} Out Of Stock
  • {{item.imgAlt}} {{item.imgAlt}}
    {{item.iconTitle}}

    {{item.name}}

    {{item.description}}

    • {{item.dotList1}}
    • {{item.dotList2}}
    • {{item.dotList3}}

    {{item.finalPrice}}

    {{item.originalPrice}} {{item.savePrice}} Out Of Stock
{{message.item.offerTitle}} {{message.item.offerTooltip}} {{message.item.linkText}}

{{message.item.tcCTAText}}

{{message.item.periodText}}

{{finance.item.emiText}} {{finance.item.emiText}} {{finance.item.offerTooltip}} {{finance.item.cta.label}}

Features

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

* Actual product may differ from image shown. Please see our product gallery.

Top 4 Features

360 All round design icon

360 All round design

Beautiful from every angle
Matte Display icon

Matte Display

Enjoy what's on, not the reflections
Detachable Stand icon

Detachable Stand

Beautiful anywhere, on the shelf or on the floor.
QLED Technology icon

QLED Technology

Bring more than a billion colors to life

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design. The Serif is mounted on a stand. Then The Serif is placed on a table without the stand. Then the backside of The Serif, which is mounted on a stand, is on display demonstrating its 360 All Around Design.

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display. Conventional display has light reflections while Matte Display does not. Glare Free logo with Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34 is also on display.

Beautiful in every place

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

See the world in QLED Technology

100% Color Volume & HDR 10+

Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** QLED : Samsung QLED is Quantum dot based TV.
*** 100% color volume measured to DCI-P3 standard, certified by VDE.
**** Compatibility with all HDR content is not guaranteed.
***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Serif Design

By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Unique inspiration for your space

Ronan & Erwan Bouroullec Design

The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.

Aesthetically beautiful color

Two Colors

Here are two colors that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

* The product color may vary by region.

Ambient Mode

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.

Match your home vibe

Various options

Smart

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

* This service only works when TV and mobile are turned on.
** Requires installation of the SmartThings app.
*** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
**** Apple AirPlay may not be supported depending on the model or geographical area.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

* This service only works when TV and mobile are turned on.
** Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

Split your screen and do more

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.

Usability

Simple connectivity

NFC on TV

When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

* Compatible devices only.

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.

Get answers on The Serif

Voice Assistant

Choose your favorite voice assistant Samsung Bixby to find and control entertainment, your home and more.

* Bixby voice commands recognize English (US/UK/IN), French, Spanish, German, Italian, Portuguese(BR), Chinese (in China mainland only) and Korean. Not all accents, dialects and expressions recognized.