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A close-up of various rotating rectangles transition to The Frame TV with the words "The Frame" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customizable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customizable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words "Art Mode, with over 1,200 pieces of art" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words "Customizable Frame of your choice" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words "TV when it's on" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words "Art when it's off" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige, and white bezels as they move along a wall with the words "The Frame" appearing. The final scene is all black with the Samsung logo in white. Please note the Customizable Frames and Studio Stand are sold separately and available colors may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung official website for more information.
Bring inspiration home. We know your space deserves more than just a TV. It deserves a TV that's always beautiful whether it's on or off, one that reflects who you are and what you love, that changes whenever your mood strikes, and delivers the sumptuous picture of QLED. It deserves The Frame.

Why is it called
The Frame?

Frame Design

We designed The Frame to be a TV that looks like an elegant picture frame. Because the simplest ideas are often the most beautiful.

Close-up of three The Frame TV corners mounted on the wall like picture frames. Each are fitted with a customizable bezel in colors black, brown, and beige.

What makes The Frame special?

Art Mode

We bring the beauty of a gallery to your space with The Frame, displaying your favorite works of art when it's off.

The Frame TV mounted on the wall with colorful abstract artwork on-screen, showing how Art Mode turns your home into a gallery.

What can you experience
with QLED?

QLED tech. & Smart

We enrich your viewing experience with QLED technology — in ways you never thought possible.

The Frame TV placed on a stand displaying a scene with 100% color volume and high resolution powered by QLED technology for an optimal viewing experience. In the corner text shows the Smart TV is powered by TIZEN.
With The Frame TV in the center of an art gallery, the space transforms into a living room. On the wall, The Frame TV shows pieces to choose from in Art Mode with Art Mode written in the corner. Zooming in to see Art Mode up close, the camera then zooms back out to show floral artwork onscreen with flowers growing around The Frame TV in the living room. It zooms out further to see a coastal artwork on The Frame TV surrounded by a coastal-themed living room. Continuing to zoom out, a jungle artwork is seen on The Frame TV as trees grow through the living room. This shows the ways artwork can be customized and placed to blend perfectly with the space and enhance the décor. A hand presses one button and the screen changes to TV Mode, with a collection of streaming services and show options onscreen. Then as a hand turns off The Frame TV, it goes back to Art Mode as the camera zooms out to show the floral artwork onscreen once more in the living room. The screen goes black and in white text shows The Frame TV's slogan, "TV when it's on, art when it's off." The final scene shows the black screen and white Samsung logo. Please note the images are simulated and used for illustration purposes only. The Frame TV's Art Mode specifications and GUI may vary by model or region.
The art gallery is filled with visitors. Suddenly, paintings in different places of the gallery disappears leaving the frames empty. The security guard, students, docent, art conservators, and all the people looking at paintings are startled at the missing painting. A guy is sitting on his sofa and browsing through fine art paintings on The Frame. The below subtitle reads: Enjoy more than 1,000 pieces of art through a paid subscription service. Each Customizable Frame is sold separately. All images and user interfaces seen here are dramatizations for the purposes of demonstration. HBO NOW is only available in the US and a subscription required. The world’s finest artworks instantly available in stunning detail with QLED technology. Scene pans to an angled view of The Frame hanging on a living room wall to show an example of how it's a TV when on and an art piece when off.
Step-by-step instructions show you how to display photos in The Frame TV's Art Mode. Start SmartThings App and select Photos, then choose the photos from your smartphone. Select Matte Layout and Color on the app and choose from various options. Then select Photos on The Frame to display the photo on the TV screen.
* Electricity consumption occurs in Art Mode

Consumer Review

"...the Art Mode and fine picture quality makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019), USA, samsung.com

* The images are for illustrative purposes only and are intended to provide better understanding.

How The Frame changes your space

* The key specifications vary by region.

Different sizes for different inspirations

Art takes on a whole new character when it's bigger or smaller, so we offer The Frame at sizes from epic to intimate and everything in between.

The Frame TV, 75-inch model

The Frame 75" (2020)

The Frame TV, 65-inch model

The Frame 65" (2020)

The Frame TV, 55-inch model

The Frame 55" (2020)


Ways to make a beautiful gallery

Samsung The Frame TV makes any space, from your living room to your office, look like a gallery because it goes well with any interior.

Frame Design

How did The Frame gets its name?

Discover how The Frame is more than just a TV.

The Frame TV seen at an angle, highlighting the frame-look design and customizable bezels available in various colors that you can match with your mood.