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"It offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance."
(TechRadar Choice Awards 2023)
"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness."
(TechRadar, 10/2023)
Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.
Neural Quantum Processor 4K
Witness unrivaled brightness and superior picture
Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.
* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.
LaserSlim Design
Thin profile that resembles a laser beam
OLED’s sleek and stylish design presents unique beauty along with its strong functionality.
Motion Xcelerator Turbo Pro
Exceptional motion enhancements with 4K 144Hz
With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.
* 4K 144hz is only available with PC connected content. Requires certain graphic card on PC and performance may vary depending on content type.
Picture Quality
Quantum HDR OLED
Powerful brightness and deeper contrast
Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.
PANTONE Validated
Authentic color display validated by PANTONE
Validated on accurate expressions of 2,030 PANTONE colors and newly added 110 skin tone shades.
Real Depth Enhancer
Depth perceived just as a person's eyes would
Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.
* Viewing experience may vary according to types of content and format.
The OLED TV screen during daylight is bright.The screen is adjusted to be softer on the eyes as day changes into night.
EyeComfort Mode
Intelligent brightness optimized for your eyes
EyeComfort Mode automatically adjusts the brightness and colors of your display after sunset, making it easier to unwind and rest.
* Automatic preload services are subject to change without prior notice and may vary by regions.
Gaming Experience
Super UltraWide GameView & Game Bar
Amplify your gaming excitement
21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.
* Super Ultrawide GameView is available for ultra wide supported games and PC games only.
** Some game titles may not support or be limited in the use of this function.
*** Screen resolution change from external device may be required.
**** Zoom-in mode is not supported in some refresh rates.
The gameplay screen of a fighting game is divided into two for comparison purposes. The word 'Conventional' is shown under the left where the player's character takes damage. The word 'Auto Low Latency Mode' is shown under the lag-free image on the right, where the same player avoids the attack.
Auto Low Latency Mode (ALLM)
Instantly reacts to your commands
Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.
Sound
A QLED TV is showing a child playing in the rain. Surround sound emitted from Dolby Atmos' top channel speakers is filling the room.
Dolby Atmos®
Dolby Atmos experience with top channel speakers
Top channel speakers immerse viewers inside the action with multi-dimensional sound.
A person on a motorcycle is zipping past from one side to another. Built-in speakers follow the sound of the motorcycle as it moves.
Object Tracking Sound Lite (OTS Lite)
Virtual sound that tracks the action
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.
Only sound from the Soundbar was activated when Q-Symphony was off, but sound from both the TV and Soundbar turned on when Q-Symphony turned on.
Q-Symphony
TV and soundbar orchestrated in perfect harmony
Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.
* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately.
You will need a Samsung Account to access the full range of smart features available through your device, including network-based smart services, applications such as games and streaming services, smart home functionality, and many more.If you choose not to login to your device with your Samsung Account, you will only be able to connect to terrestrial TV(applicable to devices with tuners only) and external devices, e.g. via HDMI.If you do not already have a Samsung Account, you can easily create one here: https://account.samsung.com/membership/intro - it is free to sign up. Terms and Conditions apply.
Buy direct. Get more.
Samsung Rewards
Earn up to 5% Samsung Rewards points on your purchase.
Accessibility - Learn TV Remote / Learn Menu Screen
English, French, Spanish, Portuguese, Persian, Indonesian, Thai, Vitnamese, Arabic (Languages are supported if there is a language that matches the OSD language)
Choose your new Samsung device and tell us about your old one. If eligible, you will see an estimated trade-in value.
If eligible, you will see an estimated trade-in value.
02
Get an upfront discount on the price of your new Samsung device.
03
Sen your old device back in the supplied recycling pack to complete the trade-in.
All from one hand
Now you get innovative smartphone with right tariff plan.
Now you get innovative smartphone with right tariff plan.
Upfront Cost
Der Anschlusspreis und monatlicher Tarifpreis werden vom jeweiligen Netzanbieter eingezogen. Du zahlst jetzt nur den einmaligen Gerätepreis.
Check the availabbility
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Informationen zur Verarbeitung Deiner personenbezogenen Daten findest Du in unserer Datenschutzerklärung.
Pay monthly phone contracts
Buy your phone along with an inclusive monthly network plan and pay monthly*
Choose your network
Choose from a range of networks and inclusive monthly plans to get started with your new Galaxy phone straight away.
Pay Monthly
Pay for your phone and an inclusive bundle of calls, texts and data in one easy-to-manage monthly fee.
Next steps
You will be redirected to our trusted partner, A1 Comms Ltd (trading as Mobileshop), to purchase your phone and setup your monthly plan.
Option 2Go to Settings > General > About to display IMEI.
Enter your IMEI number
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Correct
Last step, is your phone in good condition?
Not eligible for trade-in
Your estimated trade-in value is ready!
Estimated Trade-in Value
*Actual trade-in value may differ from estimated trade-in value
Phone powers on & Holds charge
Normal wear & Tear
Functioning display & No cracked screen
Not blacklisted
Factory reset & No software locks
Confirm Terms and Conditions
Upgrade Terms and Conditions
Phone powers on & Holds charge
Normal wear & Tear
Functioning display & No cracked screen
Not blacklisted
Factory reset & No software locks
Samsung Upgrade
Get the latest TV every 3 years. Purchase a new qualifying TV through the Upgrade Program and sell the old TV back to us for a guaranteed residual value. {1}
Upgrade after 3 years and let us purchase the old TV back from you to a guaranteed resisdual value
Sell your TV to a Samsung partner without buying a new TV and ending the program
Keep the TV and end the program
Description Disclaimer
Pick renewal period
How long would you like before deciding whether to renew or upgrade your product?
For a purchase price of 23,000 kr and 44 installments of 557 kr over 44 months, the fixed effective interest rate is 13.9%. The total amount to be paid is 24,508 kr.
Borrowing costs money!
If you cannot repay the debt on time, you risk a payment default. This may lead to difficulties in renting housing, signing contracts, and obtaining new loans. For support, contact budget and debt counseling in your municipality. Contact details are available at konsumentverket.se.
Terms and Conditions
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Return & Cancel
Warranty
Samsung Care+
Samsung Care+ Disclaimer with link
Here’s what’s covered
Hardware repairs
Get fast, convenient repairs using genuine Samsung parts, from our authorized technicians.
Software coverage
If your device isn’t running smoothly, we’ll check and fix the issue.
Battery replacement
Stay powered up with hassle-free battery replacements.
4 claims within
Make up to 4 claims for repair or replacement within 2 years, and save with a low deductible per claim.