Samsung Solve
for Tomorrow

Samsung Solve
for Tomorrow

Aligned with Samsung’s global vision for CSR efforts – ‘Enabling People’- the Samsung Solve for Tomorrow youth competition was created to foster problem-solving skills required for the future workforce, while enabling young minds to pioneer positive social change.

Building upon the foundation of the global contest, Samsung Southeast Asia and Oceania has expanded Solve for Tomorrow into an authentic, regional campaign, focused on creating a lasting impact through youth empowerment and innovation.

Solve for Tomorrow Southeast Asia was executed in 3 markets – Singapore, Malaysia and Vietnam. While the programme typically runs over 6 months, markets have the flexibility of extending the contest duration to up to 10 months to accommodate local events (e.g. national exams, natural disasters etc).

The workshops conducted—such as Design Thinking and Communications & Presentations Skills Training—are specifically designed with a focus on building soft skills, leveraging the expertise, knowledge and experience of Samsung’s professionals or external experts.

The hyper-local approach of the competition resulted in diverse pool of entries from across districts and cities. More than 135 institutions participated across the 3 regions, bringing together the participation of more than 14,000 students and teachers.

The campaign cumulated in creative projects provided effective solutions aimed at solving environmental challenges in their community and society.

In Singapore, Team Suskin from Republic Polytechnic came up with a sustainable alternative to leather – turning food waste into textile through biomaterial engineering. On the other hand, Zhang Zhi Yao and Hu Jia Jun from the National University of Singapore developed DeafSpeak to level the learning playing field for the hearing impaired. They went on-the-ground and trialled their idea with 20 young children to refine their prototype. The team also consulted audio-verbal therapists (AVTs) to ensure they were creating a product that would be useful for AVTs and caretakers.

In line with our commitment to serve as a platform for future inventors, Samsung connected the winning team in Singapore – Suskin, an all-vegan alternative to leather – with Samsung’s product team in Korea, to discuss possible product development.

Additionally, to raise the profile of the winning teams, our post-event media outreach was focused on highlighting solutions developed and the individuals behind these innovations – rather than on the Samsung brand.