55” QLED 4K Smart TV The Serif
key features
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'I' Shape design
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Serif Magic Screen KV
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QLED technology KV
The Serif, a fusion of technology and style
* Actual Product may differ from image shown. Please see our product gallery.
Top 4 Features
Iconic Design
The Serif’s iconic I-shaped profile is sharper and more sophisticated than ever. It’s the essence of emotional design that blends into any space.
Color Volume 100%
Experience true-to-life colours that stay true at any brightness level with Quantum Dot Technology.
NFC on TV
Place your mobile device on The Serif to connect and enjoy your mobile contents on TV.
Bouroullec Design
The Serif is a collaboration between Samsung and Ronan & Erwan Bouroullec, both on the exterior design, as well as on the contents and overall experience.
Global No.1 TV brand
Samsung has been the No.1 selling TV brand for 13 consecutive years** Source : IHS Market TV Sets Intelligence Service
Timeless elegance
The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look from any other TV. It’s the very definition of pure, emotional design that’s created to elevate your room’s design aesthetic.
Timeless elegance
The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look from any other TV. It’s the very definition of pure, emotional design that’s created to elevate your room’s design aesthetic.
Timeless elegance
The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look from any other TV. It’s the very definition of pure, emotional design that’s created to elevate your room’s design aesthetic.
Say goodbye to black screen
Magic Screen
Your screen doesn’t have to be black when it’s turned off. Magic Screen serves up beautiful images and useful information, with a wide range of choices and settings that make it simple to transform your TV screen and use it in new ways.
*The Magic Screen background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colours.
*Setup process requires a Samsung Account. TV must have an internet connection for mobile set-up.
*The set-up process can also be done by remote control.
*Auto recognition between mobile device and TV may vary depending on the mobile device. For mobile devices that do not support auto recognition, open the SmartThings app on your mobile device (subject to compatibility) to begin set-up.
Place The Serif anywhere, any time
All round Design
The Serif is designed to be portable. With minimum clutter and maximum ease, you can place The Serif anywhere in the room—on the stand or even a table—for any occasion. The special finish is both stylish and durable and it has the unique effect of blending into your space like a decorative object.
Place The Serif anywhere, any time
All round Design
The Serif is designed to be portable. With minimum clutter and maximum ease, you can place The Serif anywhere in the room—on the stand or even a table—for any occasion. The special finish is both stylish and durable and it has the unique effect of blending into your space like a decorative objet.
Place The Serif anywhere, any time
All round Design
The Serif is designed to be portable. With minimum clutter and maximum ease, you can place The Serif anywhere in the room—on the stand or even a table—for any occasion. The special finish is both stylish and durable and it has the unique effect of blending into your space like a decorative objet.
Place The Serif anywhere, any time
All round Design
The Serif is designed to be portable. With minimum clutter and maximum ease, you can place The Serif anywhere in the room—on the stand or even a table—for any occasion. The special finish is both stylish and durable and it has the unique effect of blending into your space like a decorative objet.
Adding elegance to the iconic design
Metal Floor Stand
A new black metal floor stand of The Serif adds another level of sophistication to the iconic design of The Serif. The stand blends naturally with the room environment and lets you easily position The Serif anywhere in your space.
The Serif exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Magic Screen features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Say goodbye to messy cables
The Serif doesn't just look great. It makes your whole room look neater. All you have to do is tuck the power cable into the stand on the side of The Serif. You'll love this extra touch of elegance.
The Serif meets QLED technology
100% Real Colour
Colours as real as they should be. With Samsung’s unique Quantum Dot technology, QLED cranks the colour volume to a full 100%, giving you realistic colours even in dark and bright scenes.
The Serif meets QLED technology
100% Real Colour
Colours as real as they should be. With Samsung’s unique Quantum Dot technology, QLED cranks the colour volume to a full 100%, giving you realistic colours even in dark and bright scenes.
- * QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour volume. 100% colour volume measured to DCI-P3 Standard
- * QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour volume. 100% colour volume measured to DCI-P3 Standard
Show what the director intended
with Quantum HDR
Quantum HDR analyses every scene frame by frame and fine-tunes the lighting to deliver the optimal brightness for each unique moment. Be impressed by the enhanced clarity and brilliant colours.
*The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
*The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Seamless connections
The Serif can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.
* Subject to device compatibility.** Some features and functions provided by connected devices may not be supported or limited to use.
*** Turn-on TV feature support may vary by model.
NFC Technology on TV
Step 01
With the TV screen off, place your mobile device on top of The Serif.
Step 02
Your mobile will connect to the TV via NFC.
Step 03
Now you can stream music from your mobile on The Serif.
Step 04
You can enjoy your content quickly with the fast connection.
- * When using NFC on TV, Bluetooth<sup>®</sup> on your mobile will automatically activate.<br> ** Subject to device compatibility.
- * When using NFC on TV, Bluetooth<sup>®</sup> on your mobile will automatically activate.<br> ** Subject to device compatibility.
- * When using NFC on TV, Bluetooth<sup>®</sup> on your mobile will automatically activate.<br> ** Subject to device compatibility.
- * When using NFC on TV, Bluetooth<sup>®</sup> on your mobile will automatically activate.<br> ** Subject to device compatibility.
Bixby on The Serif
Bixby voice assistant can go beyond just controlling The Serif. Just ask a question from the comfort of your couch and explore what Bixby knows.
* Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Bixby only recognises certain accents and dialects of English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea) and Spanish (Spain). Other supported languages may be added in the future. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.
AirPlay 2
With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on The Serif.
* Service availability may vary by region.
**Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.
* Service availability may vary by region.
**Apple and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries.
Works with Google Assistant
The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback, and more with just your voice.
* Google, Google Assistant and related marks and logos are trademarks of Google LLC.
* Google, Google Assistant and related marks and logos are trademarks of Google LLC.
Easy to Use
One Remote Control & Mobile App
Easily control all connected devices and content with just One Remote Control and your mobile. Adjust the TV settings or find new artwork to display. Easy to find, easy to use.
* Subject to device compatibility. Some features and functions provided by connected devices may not be supported.
** Design of One Remote Control may differ from image shown.
*** Requires download and installation of the SmartThings app on compatible mobile device.
* Subject to device compatibility. Some features and functions provided by connected devices may not be supported.
** Design of One Remote Control may differ from image shown.
*** Requires download and installation of the SmartThings app on compatible mobile device.
The content you want at your fingertips
Hot keys
No more hunting through menus. Get straight to your favorite shows with dedicated Netflix and Prime Video buttons right on the One Remote Control. Fast and easy.
* Design of One Remote Control may differ from image shown.
** Some apps may require subscription or pay-per-view fees to access content.
* Design of One Remote Control may differ from image shown.
** Some apps may require subscription or pay-per-view fees to access content.
Specifications
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Product QLED
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Resolution 3,840 x 2,160
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Energy Efficiency (NEA) 4 Ticks
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HDMI 4
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USB 2
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Samsung SMART TV Smart
Reviews
Support
Find answers to the questions you have about the product
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e-Manual
- ver 1.0
- 9.14 MB
- Aug 02. 2022
ENGLISH -
e-Manual
- ver 4.0.4
- 20.94 MB
- Aug 02. 2022
ENGLISH -
e-Manual
- ver 1.0
- 8.99 MB
- May 06. 2021
CHINESE(Traditional) -
User Manual
- ver 1.0
- 1.51 MB
- Oct 30. 2019
ENGLISH
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