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Samsung Celebrates Singapore ahead of Galaxy UNPACKED 2018

Aug 03. 2018

• Commemorating Singapore’s years and its people, Samsung’s Power to Progress aims to give back to the generation that has brought our country to where we are today, together with the                                                                                                                                     generations that would shape our nation’s future


• In celebration of the launch of the newest addition to the Galaxy family, Samsung will also be holding a Galaxy Exclusive Launch Party in partnership with Viu, bringing Hallyu artistes to                                                                                                                                                         Singapore to meet their fans

Singapore – 3 August 2018 – In celebration of National Day and the lead-up to the highly anticipated Samsung Galaxy UNPACKED 2018 which are both taking place on 9 August, Samsung Electronics Singapore today unveiled its campaign to celebrate Singapore, its past, future and people. In addition to giving back to the local community, Samsung will also be unveiling the latest newcomer in its Galaxy device line-up in Singapore. As part of the celebrations, Samsung will be partnering with Viu to bring Hallyu artistes Park Min Young and Kim Jong Kook to meet their Singaporean fans at the exclusive launch event.


"This year, Samsung is taking the opportunity to give back to our consumers in Singapore. We are committed to progress, especially in the innovations we bring to the people. It is also this spirit of progress that Singapore possesses that we want to celebrate," said Mr Lee Jui Siang, President, Samsung Electronics Singapore. "We are extremely excited as the Samsung Galaxy UNPACKED 2018 draws closer. Several initiatives have been lined up to showcase the latest Galaxy device, and to reward and thank our customers for their support all these years, while also empowering those who have worked hard to give our future generations a better tomorrow."



Celebrating Singapore


Samsung reminiscences about the old days of Singapore, and how far our nation has progressed since its founding days. In collaboration with homegrown Singaporean artist Dawn Ang, Samsung celebrates Singapore in launching the "Power to Progress" video, that pens our country’s journey to the present. The 90-sec video features the illustration of a mural with a single stroke of a pen, sketching out our homeland’s many milestones, and culminating in a visual reminder of the toils and perseverance of Singapore and its people.


The video tells the story of our society’s achievements and success, with diverse races and culture rooted within. As the mural comes to life, it is representative of the call for Singaporeans to come together to shape the nation’s future. Samsung is committed to being a part of this journey and powering progress, with new innovations towards a better tomorrow.


Catch the video on Samsung’s Facebook channel at:



Power to Progress


Recognising our pioneer generation’s contributions in powering Singapore to what it is today, Samsung has launched the Power to Progress – a nationwide initiative to give back to them and the community. As part of the campaign initiative, Samsung will be collaborating with The Social Co. to rally changemakers, the community, and all Singaporeans to get involved in the movement to power positive change together, progressing to our future. Local changemakers who have come onboard the noble cause include Jamie Yeo, Esther Quek, Divian Nair, Yah-Leng Yu from Foreign Policy Design Group as well as Toh D-Jin and Chua Yuxuan from SGAG, where all of them will be engaging and paying tribute to the pioneer generation in their unique ways. Their respective profiles can be found in Annex A. Find out more about how the changemakers are driving Power to Progress on Samsung’s Facebook channel at:


Singaporeans can show their support for the cause by simply signing online on Through the initiative, Samsung aims to get as many signatures of support as possible from Singaporeans to show our collective support for our pioneer generation.


As part of Power to Progress, Samsung intends to donate up to $100,000 to five elder care charity beneficiaries – Bethesda Care Services, Alzheimer’s Disease Association, St. Andrew’s Mission Hospital, Jamiyah Singapore, and St. Hilda’s Community Services.


Join us in our commitment towards our nation and community, so that together, we can progress towards a better tomorrow for all. Visit to find out more about the cause.



Samsung Galaxy Exclusive Launch Party


In celebration of the next powerful Galaxy unveil, Samsung will be holding a Samsung Galaxy Exclusive Launch Party, in partnership with Viu, on 10 August 2018 from 7pm to 9.30pm (registration opens at 5pm) at Gardens by The Bay. The exclusive party event will see the unveiling of the latest Galaxy, with fan-favourite Hallyu artistes, "What’s Wrong with Secretary Kim" lead actress Park Min Young and "Running Man" Sparta Kim Jong Kook also making an appearance, where fans will get the opportunity to meet-and-greet with them!






About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at



Annex A


Power to Progress Changemakers



Jamie Yeo


Media Personality


An actress, TV host, radio DJ and model, Jamie Yeo is a familiar face to most Singaporeans. Apart from her many professional accomplishments, she also has her hands full with her two children. Power to Progress will see Jamie exploring the legacy and adventures of her centanarian grandfather through technology.



Esther Quek


Editor-in-Chief, Buro 24/7 Singapore


Esther Quek is the editor-in-chief of Buro 24/7 Singapore. This style maven was formerly managing high-fashion magazines including The Rake before moving to Dubai as a fashion director. As part of Power to Progress, she will be using fashion and heritage as a way to connect with the pioneer generation.



Divian Nair


Founder – Storyteller & We Are Majulah


Divian Nair is a TV host, actor, radio presenter and director, and he is also the founder of Storyteller Productions. He was the catalyst for "We Are Majulah", an initiative video that explored what makes up a Singaporean identity, which quickly went viral. With Power to Progress, Divian will leverage technology to showcase stories of the pioneer generation.



Yah-Leng Yu


Founding Partner & Creative Director, Foreign Policy Design Group


Foreign Policy Design Group is a design bureau based in Singapore. Known for their bold, quirky designs, they oversee the branding and merchandise design for Gallery & Co at the National Gallery. Using her unique taste, Yah-Leng will be exploring how design and music can be a way to bridge old and new cultures, as part of Power to Progress.



Toh D-Jin and Chua Yuxuan


Creatives, SGAG


A spin-off from the popular social media website, 9GAG, the Singaporean counterpart creates content catered to the local audience. SGAG utilises a mix of original and viral content to engage with millenials. SGAG will be bringing their unique sense of fun to Power to Progress, to engage the pioneer generation with entertainment through technology.