Highlights

NQ4 AI Gen3 Processor

Our most advanced AI-powered 4K processor

4K AI Upscaling Pro

Boost shows and movies to 4K resolution

OLED HDR+

Powerful brightness and deeper contrast

Motion Xcelerator 144Hz

Get smooth motion for games up to 144Hz

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[T3] Platium Award

"Samsung's S90F is an OLED TV treat every bit worthy of its 5 star score"

[TechRadar] Recommends

"A big QD-OLED value"

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Features

Enrich your experience with Samsung Vision AI

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Key features at a glance

Companion that enriches your life

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A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.¹

Settings that intelligently optimise picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to your surroundings and the content you're watching.

Sound optimised and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimises them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.²

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog.³

A dog barks in a living room. A microphone connected to the TV detects the noise. In response to the noise, the TV plays a scene of two boys and a puppy running along a sunflower field to soothe the barking dog. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant when you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favourite content to calm them down.³

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Compared to 2025 OLED S85F (NQ4 AI Gen2)

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Picture Quality

More about
Picture Quality

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Deep blacks, clean whites and lively colours

OLED

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.⁵

Intelligently enhanced colour expression

Colour Booster Pro

AI recognises each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI processor smooths out and sharpens motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.⁶

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases.

An icon depicts how the TV's dark scenes are enhanced as the brightness in the room increases. Playing video

Catch hidden details in dark scenes

HDR Brightness Optimiser

When there's bright daylight or ambient light in the room, our processor responds by enhancing visibility in dark scenes. That way, you can always enjoy clear, vivid HDR imagery with all the little details.

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Gaming Experience

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Gaming Experience

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Fine-tune your game settings as you play

Game Bar

Optimise your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.⁸

A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast.⁹

A split screen displays the same brawler character on both sides. With Auto Low Latency Mode turned Off on the left side, the character is unable to dodge a blast. With Auto Low Latency Mode turned On in the right side, the screen reacts faster to the input, allowing the brawler to dodge the blast. Playing video

Faster, smoother low input lag gameplay

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and fast reactions to your commands.⁹

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay. ¹⁰

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.¹¹

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Seamless AI-driven game optimisation

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimise the settings. You can free yourself from the usual setup hassle and just play.¹¹

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyse the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.¹²

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Sound

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A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.¹³

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.¹³

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. Playing video

A next level Dolby Atmos experience

Dolby Atmos®

Enjoy a next-level surround sound experience that immerses you deep inside the action. With Dolby Atmos, it delivers multi-dimensional audio for unbelievably realistic sound.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene.

A TV depicts a scene of a train passing by a scenic outdoor location. As it does, sound waves appear near where the train touches the tracks, indicating the noise within the scene. Playing video

Immersive virtual sound that tracks the action

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.

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One UI Tizen

Enjoy 7 years of
new TV experiences
for free

Access channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

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More about
One UI Tizen

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The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.¹⁵

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. Playing video

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.¹⁵

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.¹⁶

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music. Playing video

Access useful info even when your TV is off

Daily Board

Have useful widgets appear on your TV throughout the day. Even when your screen is off, your TV can detect when users come nearby and activate to display Daily Board. You can customize it with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free by voice command.¹⁶

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.¹⁷

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SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

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More about
SmartThings

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Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.¹⁸

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.¹⁹

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyses usage behaviours to adjust the brightness. Also, it analyses the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.¹⁹

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.²⁰

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone. ²⁰

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements. ²¹

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.²²

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Design

A sleek design that complements any space

LaserSlim Design

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

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Sustainability