Samsung Ads Blog
Samsung Ads Blog
The Samsung Ads blog is your one stop shop for insights, inspiration and streaming advertising industry best practices.
The Samsung Ads blog is your one stop shop for insights, inspiration and streaming advertising industry best practices.
THOUGHT LEADERSHIP
Navigating the shift from cable to FAST: Insights from agency leaders
How agencies are approaching FAST today and what marketers need to know to make it a results-driving part of their media mix.
NEWS
Winning in 2026: Why smart agencies will bet on efficiency, integration, and creativity
In 2026, agencies will enter a new era of uncharted territory. Agencies that thrive will be those that turn efficiency, integration, and creativity into actionable advantages.
NEWS
Samsung Ads at CES 2026: 4 key takeaways for advertisers
At CES 2026, the conversation moved from possibilities to priorities, with four clear signals standing out. Read more on how advertisers can put them to work.
NEWS
Samsung Ads and Snowflake partner to answer advertiser demand
Unlock the power of Samsung audience, linear and CTV campaign data in a secure data clean room for better advertiser insights, planning and measurement measurement efficiency
NEWS
The road to the 2026 Upfronts: A look ahead with Samsung Ads
As we kick off 2026, Samsung Ads is setting the standard for what TV advertising can — and should — deliver.
NEWS
Samsung Ads & Experian help advertisers see and reach the whole audience
Samsung Ads and Experian are working together to connect TV viewership signals with rich consumer insight, so advertisers can see and reach more of the households that matter.
NEWS
Samsung Ads announces integration with Amazon Publisher Cloud
New integration empowers marketers to reach high-intent audiences using the combined strength of Samsung’s Smart TV data and Amazon’s commerce signals.
NEWS
Samsung Ads unveils AI-enhanced advertising solutions
Samsung Ads' entire suite of ad solutions are now powered by AI to enhance performance and deliver more effective, full-funnel outcomes.
Thought Leadership
Outsmart, don’t outspend: The new rules of competitive efficiency
Uncover the audiences you’re missing with Optimal Reach Conquesting.
Thought Leadership
Why your advertising shouldn’t go on holiday break
The transition from mid-December to January 1st may seem like a mere two-week shift on the calendar, but in the world of advertising, it represents a monumental turning point.
Thought Leadership
2026 predictions: The year of participation, performance, and proof
In 2026, TV advertising won’t just be about capturing attention. It will be about what that attention does for your bottom line. Six executives give us a peek into the future.
Thought Leadership
New data: Holiday shoppers are spending less but converting more
With holiday shopping in full swing, getting your Q4 strategy right isn't optional — it's essential.
Thought Leadership
Why pairing the home screen with CTV is a strategic accelerator for ads
How to capture attention and unlock conversions across Samsung’s TV ecosystem.
Thought Leadership
Viewers have moved to FAST. Strategic advertisers have, too.
As subscription fatigue sets in and consumers weigh the cost of multiple streaming services, FAST has emerged as a compelling alternative, offering a balance of value, simplicity, and variety.
Thought Leadership
The TV home screen: Where discovery meets opportunity
For years, marketers have focused on winning inside the show by fighting for attention once the viewer has already pressed play. Today, the TV home screen has emerged as a new opportunity for consumer engagement.
Thought Leadership
How to tell when your media plan is missing the mark (and what to do about it)
In today’s “do-more-with-less” economy, the hidden reach gap quietly drains ROI and misses the mark on new customer acquisition. Learn how you can course correct.
Thought Leadership
It's crunch time: Refine your holiday campaign before it’s too late
During the holiday rush, outcomes are what separate the spenders from the performers. Be sure your holiday ad campaigns are ready to deliver.
Thought Leadership
Samsung Ads cuts through the noise at Ad Week NY 2025
Samsung Ads cut through the clutter at AWNY with a bold, strategically-placed campaign designed to stand out and remind marketers that the best partners deliver without the BS.
Thought Leadership
The $141 billion wake-up call: Why ad duplication isn’t inevitable
Here’s a number that is sure to stop marketers in their tracks: $141 billion. That’s the untapped revenue sitting in six major industries — auto, telecom, pharma, financial services, retail, and QSR. Read more to find out how.
Thought Leadership
How Samsung Ads helped a leading mobile gaming company reach new players at scale
When a top mobile gaming company came to Samsung Ads, they’d maxed out reach across digital, social, and search, but hadn't yet claimed the most valuable screen in the house: the television. What began as a new channel test became proof that Samsung Ads is a true growth partner.
Thought Leadership
When performance stalls, smart marketers look to CTV
By now, most growth marketers have had that meeting. The one where results are flat, even though you’ve optimized everything in sight. It’s not your team. It’s the channels.
Thought Leadership
It's crunch time: Refine your holiday campaign before it’s too late
During the holiday rush, outcomes are what separate the spenders from the performers. Be sure your holiday ad campaigns are ready to deliver.
Thought Leadership
The performance revolution will be televised
Performance marketing’s once-dominant search and social channels no longer deliver results like they once did. Discover how CTV is rescuing advertisers’ maxed-out performance ecosystem.
Thought Leadership
5 quick wins to optimize your back-to-school marketing
The last days of summer might feel carefree, but if you're a marketer, you know better.
Thought Leadership
From Broadcast to Buy Now
How CTV is becoming the next performance powerhouse.
Thought Leadership
Unlocking holiday success
5 Tips to Make Your CTV Investment Go Further.
Thought Leadership
TV’s future is lower funnel
TV is in the midst of a profound transformation – this is the moment when TV truly becomes a conversion medium for advertisers.
Thought Leadership
Samsung Ads 2025 NewFront: Go beyond
At our 2025 NewFront event, we invited our partners to join us to go beyond the boundaries of CTV today.
Thought Leadership
The power of context: Samsung Ads’ Content Collectives
To drive results in today's TV landscape, advertisers must do more than reach their target audiences with timely ads where they're most engaged.
Event
Unpacking CTV: sports & news
Sports and news streaming hits all-time highs means more opportunities for advertisers to reach their target audience through CTV.
Thought Leadership
Samsung Ads at CES 2025
This year, we showed up at CES in a big way, sharing our latest innovations and full-funnel solutions designed to help partners succeed in 2025.
Thought Leadership
Advertising Week New York 2024
Samsung Ads joined the brightest minds in marketing, media and tech to explore innovations and workforce trends shaping the industry.
Event
Experian succeeds with Smart Audiences
Experian leverages Samsung Ads’ Smart Audiences to increase website traffic and drive efficiency.
Event
TV starts with streaming
It's time to flip the TV advertising paradigm: linear is now incremental to streaming.
Thought Leadership
Maximizing reach and ROI around Travel Tuesday
Driving results for Celebrity Cruises.
Thought Leadership
Delivering results for the launch of a new streaming series
Driving Tune-In for Spin Master.
Success Story
Igniting gaming audiences for the launch of Activision’s Call of Duty: Modern Warfare II
Engaging a hard-to-reach audience in streaming.
Event
Samsung Ads and Davis Elen Advertising help Toyota cut through the clutter
Driving ad impact for the Southern California Toyota Dealers Association (SCTDA).
Success Story
Samsung Ads and Experian partnership takes advertising effectiveness to new heights
New partnership unlocks greater accuracy and impact for advertisers.
Success Story
Marriott Bonvoy taps Samsung Ads to transport luxury travelers
Increasing brand awareness and connecting with qualified viewers.