Samsung Ads Blog
Samsung Ads Blog
The Samsung Ads blog is your one stop shop for insights, inspiration and streaming advertising industry best practices.
The Samsung Ads blog is your one stop shop for insights, inspiration and streaming advertising industry best practices.
Thought Leadership
Helping a Leading Mobile Gaming Company Reach New Players at Scale
When a top mobile gaming company came to Samsung Ads, they’d maxed out reach across digital, social, and search, but hadn't yet claimed the most valuable screen in the house: the television. What began as a new channel test became proof that Samsung Ads is a true growth partner.
Thought Leadership
When Performance Stalls, Smart Marketers Look to CTV
By now, most growth marketers have had that meeting. The one where results are flat, even though you’ve optimized everything in sight. It’s not your team. It’s the channels.
Thought Leadership
The Performance Revolution will be Televised
Performance marketing’s once-dominant search and social channels no longer deliver results like they once did. Discover how CTV is rescuing advertisers’ maxed-out performance ecosystem.
Thought Leadership
5 Quick Wins to Optimize Your Back-to-School Marketing
The last days of summer might feel carefree, but if you're a marketer, you know better.
Thought Leadership
From Broadcast to Buy Now
How CTV is becoming the next performance powerhouse.
Thought Leadership
Unlocking Holiday Success
5 Tips to Make Your CTV Investment Go Further.
Thought Leadership
TV’s Future is Lower Funnel
TV is in the midst of a profound transformation – this is the moment when TV truly becomes a conversion medium for advertisers.
Event
Samsung Ads 2025 NewFront: Go Beyond
At our 2025 NewFront event, we invited our partners to join us to go beyond the boundaries of CTV today.
Thought Leadership
The Power of Context: Samsung Ads’ Content Collectives
To drive results in today's TV landscape, advertisers must do more than reach their target audiences with timely ads where they're most engaged.
Thought Leadership
Unpacking CTV: Sports & News
Sports and news streaming hits all-time highs means more opportunities for advertisers to reach their target audience through CTV.
Event
Samsung Ads at CES 2025
This year, we showed up at CES in a big way, sharing our latest innovations and full-funnel solutions designed to help partners succeed in 2025.
Event
Advertising Week New York 2024
Samsung Ads joined the brightest minds in marketing, media and tech to explore innovations and workforce trends shaping the industry.
Thought Leadership
Experian succeeds with Smart Audiences
Experian leverages Samsung Ads’ Smart Audiences to increase website traffic and drive efficiency.
Thought Leadership
TV Starts With Streaming
It's time to flip the TV advertising paradigm: linear is now incremental to streaming.
Success Story
Maximizing Reach and ROI around Travel Tuesday
Driving results for Celebrity Cruises.
Success Story
Delivering Results for the Launch of a New Streaming Series
Driving Tune-In for Spin Master.
Success Story
Igniting gaming audiences for the launch of Activision’s Call of Duty: Modern Warfare II
Engaging a hard-to-reach audience in streaming.
Success Story
Samsung Ads and Davis Elen Advertising help Toyota cut through the clutter
Driving ad impact for the Southern California Toyota Dealers Association (SCTDA).
Data
Samsung Ads and Experian Partnership Takes Advertising Effectiveness to New Heights
New partnership unlocks greater accuracy and impact for advertisers.
Success Story
Marriott Bonvoy taps Samsung Ads to Transport Luxury Travelers
Increasing brand awareness and connecting with qualified viewers.