Sponsorship Guidelines

James 'The Missile' Magnussen – World Champion Swimmer

Since his gold medal win in the 4x100m Freestyle Relay at the 2010 Commonwealth Games in Delhi and 2nd place in the 4 x 100m freestyle relay at the 2010 Pan Pacific Championships, Magnussen has been one of Australia's most talented and praised young athletes. The announcement caps a year of career highlights for Magnussen who, at only 20 years of age, became the first Australian male swimmer in history to win the 100 meters Freestyle at a FINA World Championship. At the 2011 World Championships in Shanghai, Magnussen not only claimed the individual gold medal in the 100m Freestyle but he also led out the gold medal winning 4 x 100m freestyle relay team stopping the clock at 47.49 seconds - the fastest time ever recorded without a polyurethane suit.

Nickname: The Missile
Resides: Sydney, NSW
Coach Name: Brant Best
Swimming Club: SOPAC / NSWIS
Official Facebook page: James Magnussen


1. What does it mean to you to be a Samsung brand ambassador?
I am very excited to partner with the Samsung team as a brand ambassador. Samsung is an incredibly impressive global brand with an amazing range of advanced technology that I have already incorporated as part of my training. As a key Olympic sponsor, it's great to have their support in the year of the London 2012 Olympics.

2. What is your favourite Samsung product and how do you use it?
My favourite Samsung product is definitely the Samsung GALAXY Tab 10.1. I use it to plan my day and enjoy movies and music when I get a break, but more importantly, technology plays a vital role in my training regime. My coach uses the GALAXY Tab 10.1 as part of my training – without giving away too many trade secrets, we have the ability to film my stroke and I then get instantaneous feedback from my coach. Access to such technology and techniques could make all the difference in such a competitive race as the 100 metres Freestyle.

3. What are the most important aspects of your preparation?
For me it is all about feeling the way I want to feel in a race. The key focus is not to over-muscle my stroke. I do a lot of training at race pace so that when I'm in a race I know exactly how I should feel at each stage.

4. What do you believe is the perfect work, exercise, pleasure balance?
For me 'work' and 'exercise' are basically one and the same and it is important that I remain focused and disciplined in this regard. I balance this regularly with things I enjoy. It is an individual thing but I certainly like to keep plenty of time aside to live the life of a 20 year old!

5. What is your number one health tip?
Make your personal health your number 1 priority – for me, it is the most important aspect of life to attend to on a daily basis.

6. What does sport bring to your life and how do you think your efforts contribute to the lives of others?
Over the past few years sport has become a way of life, with my day to day routine and lifestyle all focused around my swimming. I hope my efforts entertain and inspire others. If my efforts can put the self belief in other people that they can achieve whatever their goals are then I'm really happy about that.

7. Describe how you feel when you walk out in front of a huge crowd for a big final.
I really enjoy the moment. I think if you are able to soak up the atmosphere and just view everything in a positive way then that takes away those pre-race jitters. For me it is about using the crowd to enhance my performance rather than feeling pressure from the crowd to perform.

8. Do you think you can beat the World Record at the 2012 London Olympics?
That's certainly my goal!

A day in the life of James Magnussen

I am in the pool by 6am each day for morning training. My training sessions vary each day and I spend time in the pool working on my stroke and processes and also time outside of the pool analyzing different aspects of my swimming. This is the aspect where my coach and I use the Samsung Galaxy Tab 10.1 to help improve my performance.

After my morning session I need to ensure I refuel and recover well and this is where my diet and supplementation is important. Meals such as breakfast and morning tea are actually really well planned with a purpose.

Often, I will also have meetings with different members of my support team – coach, NSWIS professionals and management team. I depend on the calendar and diary functions on my Samsung Galaxy S II and Galaxy Tab 10.1 to help ensure I stay organized and well planned in all areas of my life and career.

Each afternoon I will either have a strength / weights session in the gym or another pool session. I keep my gym programs in my Samsung devices so that I can access them and make sure my sessions are executed at 100% even when I am doing them independently.

Post my afternoon training session, I have to again place a strong emphasis on my diet and recovery.

Breaking News
James 'The Missile' Magnussen Makes a Splash with Samsung Electronics Australia