We use our voices to ask questions, get answers, and interact with each other — it's just easier that way. And it's only natural you would do the same with Samsung Smart TVs.

Take your pick

Multiple Voice Assistants

With Samsung Smart TVs, you can choose between Bixby, Alexa, and Google Assistant. So you can now talk to your TV to play your favorite content, get answers, and even control your TV and other connected devices around your home.

* Voice control of connected devices is only available for devices compatible with the selected voice assistant.
* Availability may vary by region

Three separate images, each with the Google Assistant, Bixby, and Alexa  logos on Samsung Smart TV, respectively, and each image showing that the voice assistant is active. The image for Google Assistant has the image of a person's torso on a TV screen. The image for Bixby has the image of athletes at the start line on a TV screen. The image for Alexa has the image of a man looking at his phone on a TV screen. Three separate images, each with the Google Assistant, Bixby, and Alexa  logos on Samsung Smart TV, respectively, and each image showing that the voice assistant is active. The image for Google Assistant has the image of a person's torso on a TV screen. The image for Bixby has the image of athletes at the start line on a TV screen. The image for Alexa has the image of a man looking at his phone on a TV screen.

Get control easily

Setting up your preferred voice assistant is as easy as it is to use them. Simply select a voice assistant and start using your voice to make things happen. Want to try a different one? Make the switch in the settings anytime.

A man is pointing the smart tv remote in order to select Samsung TV voice assistant; Bixby, Alexa and Google Assistant. Person sitting down and pointing the Samsung One Remote in front of him. Next to the image is the icons of the voice assistants available on Samsung Smart TV, Bixby, Alexa, and Google Assistant, and it looks like the icons are being pressed and the voice assistants being activated one after the other.

Intelligent assistance

These voice assistants are so intelligent they're able to respond differently to different situations. For example, they might check back with you when it's past your bedtime and you're asking for the volume to be turned way up. Your voice commands are their wishes.

A woman is telling her Samsung Smart TV to change volume to 90 and the voice assistant on the smart TV is asking whether she wants the volume louder. A woman is telling her Samsung Smart TV to change volume to 90 and the voice assistant on the smart TV is asking whether she wants the volume louder.

Bixby's got answers

Bixby

Ask Bixby for show recommendations, make quick title searches or control connected devices. Bixby knows what you like and makes sure you don't miss out by suggesting shows you're interested in but might not be watching at the moment.

* This feature is only available in certain languages.

Ask more from your TV with Alexa

Alexa Built-in *

Just ask Alexa to open apps, change the channel, search for movies and shows, play music, control your smart home devices, and more. To talk to Alexa, press and hold the mic button on your remote. If you have hands-free enabled just say, "Alexa" and ask a question.

* Alexa built-in is available in 2020 Smart TVs only.
* Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Hands-free is available only for select Samsung Smart TV models
* Some use cases stated above will require purchase of separate smart home devices.
* Availability of this service may vary by region

Talk to Google to get things done

Google Assistant

Easily search and enjoy your favorite entertainment. Ask questions and see the answers on screen. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

* Google is a trademark of Google LLC.
* The service may not yet be available at the time of purchase of this product. The service is scheduled to be available by firmware update later this year, in certain countries and languages.

In case you missed anything

* Smart service and GUI may vary by model and region.

* Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.               

* Some services or apps require a subscription or a one-time purchase to be used.                                                                                                                 

* Availability of services is subject to change without prior notice. 

* Actual product and remote control may vary from images shown. 

* Images are simulated and for illustration purposes only. Product appearance and design specifications that do not affect product performance are subject to change without notice.