The Couture Collection Created on a Phone

Productivity / Work

The Couture Collection
Created on a Phone

How a designer took the fashion world by storm right from her smartphone.

Aurélie using a Samsung Galaxy Note9 for digital fashion illustration

Aurélie mastering digital fashion illustration in her studio

Award-winning fashion designer Aurélie Fontan is known for her bold designs and sustainable pieces, but she wanted to take the couture process where it hadn’t been before. For her latest line, she designed an entire capsule collection—from digital drawing to runway—right on her phone. Here’s how she did it.

“The collection was designed and produced on a phone, but it is still couture.”

—Aurélie Fontan

Galaxy Note9

The Note9’s S Pen feels like putting pen to paper, so it’s perfect for digital drawing.

Where tech and couture intersect

Aurélie is always exploring new techniques that innovate the process of couture fashion design. Her previous work, a dress “grown” from fermented kombucha tea, did this with biology itself.

She says, “My design process is inspired by the potential of science and technology to create sustainable couture and so my award-winning collection, TENSEGRITY, was based on bio-mimicry and inspired by DNA structural patterns.”

For this project, Aurélie had a specific goal in mind. “The challenge wasn’t to replace couture techniques with technology,” she says, “but to explore how the technology that we carry around with us in our pockets, handbags, etcetera could provide a new perspective on the traditional methods of fashion design.”

Galaxy Note9

The Note9’s S Pen feels like putting pen to paper, so it’s perfect for digital drawing.

The democratization of fashion

Aurélie’s “Mobile Couture” project just might inspire a new generation of creators within the fashion industry. She’s proven that with the right talent, technology and digital fashion illustration skills, anyone can produce their own collection from start to finish.

Looking back, Aurélie is pleased with the final collection and feels she fulfilled her vision. “Everyday technology worked with my skillset to produce something entirely unique, creative, and, hopefully, game-changing.”