Key features at a glance

Design

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame's design is a work of art in itself that blends beautifully into your home.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.

* The distance between the wall and TV may vary depending on the wall type and installation method.

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Video Close Playing video Close-up on the side of The Frame TV shows how the TV is being tightly installed to the wall via Slim Design Slim Fit Wall Mount. Pan shot shows The Frame hanging on the wall from the front. Zoom out to show The Frame in a clean living room setting.

Tailor to your space with customizable bezels

Customizable Frame

Style The Frame to your taste with customizable bezel frames. Find the color that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

* Customizable Frame sold separately.* Supported Customizable Frame lineup may vary by country.

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.

* Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model.* The height adjustment range is 25 mm.* Installation layout may vary depending on TV size and soundbar type.* The image depicts The Frame 85" model.

Art

TV when it's on. Art when it's off.

Art Mode with 370+ free pieces available each year

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.

* Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store.* Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

World-famous galleries in your living room

Samsung Art Store

Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style.

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Video Close Playing video Curate your personal art gallery and display it at home. With over 3,000 options from world-famous artists and institutions in the Art Store, you can easily find the right pieces to show off your style.

Access 370+ free artwork annually

Art Store Streams

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it's easier than ever to explore the world of art.

* Availability may vary by country.* The time at which the 30 artwork are delivered each month may vary by region.* The timing and frequency at which the artwork are delivered may vary by region.* The number of free artwork delivered is subject to change without notice.

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Video Close Playing video The Frame displays an artwork available with Art Store Streams. As the Art Store Streams artwork selection is flipped through from a bar at the bottom of the screen, other pieces appear one by one in large on the TV.

Where your artistic journey begins

Art Home

Expand your creative palate with ease and convenience. Dive into expert art curations, regularly updated so you can constantly discover more. Art Home is more than just a gallery — it’s your personal gateway to a world of creativity and inspiration.

* Art Home UI may vary by region and is subject to change without notice.* Though the curations are updated regularly, the updates for the selection of available artwork may vary.* Studio Stand sold separately.

You can easily upload and exhibit your own photos or a new family portrait from Google Photos in your home on your TV and Smart Display. Simply send your photos to The Frame via SmartThings for easy display.

You can easily upload and exhibit your own photos or a new family portrait. Simply send your photos on your phone or cloud storage apps like iCloud Photos to The Frame via SmartThings for easy display.

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Brightness Sensor

The Brightness Sensor detects ambient light and auto-adjusts the screen's brightness and color tone to retain the artwork's original look. It even adapts to changing light conditions, so you can enjoy the same pristine look regardless of the lighting in your room.

* Brightness sensor performance may vary depending on the ambient brightness level.

Motion Sensor

With a motion sensor, The Frame detects when you’ve entered the room and automatically turns on to display your artwork. When it detects that you've left the room, it'll switch off to save energy.

* Motion sensor gets activated after turning it on the setting and only operates in Art Mode. * Motion sensor performance may vary depending on the light condition.* Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine)

Mat Canvas

Customize The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colors to find the combination that makes your art look more realistic.

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Picture Quality

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colors and high brightness levels, so you can appreciate what's on your screen.

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Enjoy what's on, not the reflections

Matte Display

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.

* Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

Enjoy ArtfulColor validated by PANTONE

Pantone Validated - ArtfulColor

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas.

* Validation for TV color accuracy that expresses the same color under standard light source (D65 based) with paper texture.(Error within ΔE ≤ 3.0 level that a person cannot feel color difference)

Wider range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery and details that always shine through.

* The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

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Samsung Vision AI

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

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The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV.

The NQ4 AI Gen2 Processor chip descends on the TV's main board and lights up with waves of power surging from the chip to the rest of the TV. Playing video

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you're streaming OTT services, playing your favorite video games or watching live sports.

* Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

TV with Unlock your imagination Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Image click. Selected image has been saved. AI-generated content.

TV with Unlock your imagination Choose your keyword theme, Nature, Party mood, Seize your day, Happy Holiday, Deco, Inspire me. Seize your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Image click. Selected image has been saved. AI-generated content. Playing video

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of generation attempts allowed per day may be limited.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

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Enjoy 7 years of
new TV experiences
for free

* Tizen OS upgrades will be supported for up to 7 years starting from 2025, for products released in the year 2025. Please note that this upgrade does not cover the hardware performance, features or durability.