For better
Family moments

For better Family moments

For better family moments
For better family moments
Welcome to your one-stop
home experience solution
Because home to you is more than just a home. It’s a place where your heart is – where your family gathers, to live, to laugh, to play, to spend a little more time together. And that’s why you’re here. You want what’s best for them. Perhaps you’re looking for something new or something better to enhance every moment, every experience. And this is where we come in, to give you different ideas and solutions. After all, we’re here to make life a little easier, so you and your loved ones can keep sharing the best moments and come home to a life you’ve always wanted.
Feel free to scroll down to discover more. We’re sure you’ll find something both you and your family will appreciate.
1-on-1 Session with
Interior Designer
Rola Adel
Looking for ideas and advice on styling your home?
Book now for your free consultation*.
*Selected applicants will get a chance to a complimentary one on one session every month.
Interior Designer
Interior Designer
Home Styling Tips
Check out some cool tips and tricks that you can do for your home.
Get Inspired
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Find the right product
for you and your family
TV
Neo QLED 8K
More to experience, more for everyone
Meet the next generation TV – the Neo QLED 8K. It’s everything your family could want in a TV, only better. With ultra-fine contrast revealing every hidden detail, advanced multi-intelligent processor upscaling any content to crisp 8K perfection and 1 billion shades of colours to feast your eyes on, this is one TV that’s designed to take your viewing experience to the next level. Be it gaming, watching shows and movies or video chats, every experience is about to get more immersive and more enjoyable for everyone in the family.
Ultra-fine contrast in 8K
Witness unimaginable details in the darkest black and the purest white with Quantum Matrix Technology Pro.
Features
AI-powered 8K picture
With 16 neural networks to enhance every visual detail, you’ll get to enjoy over 33 million pixels of any content in 8K quality.
Features
A billion shades of colour
Take in the sight of the finest colours you’ve never seen before with 100% colour volume powered by Quantum Dot technology1.
Features
1. 100% color volume measured in Movie Mode and the DCI-P3 color space, certified by VDE.
View Your TV in AR
See how our TVs will fit in your home
with our 360° Augmented Reality Viewer.
View your TV in AR
View your TV in AR
My TV Finder
Find your ideal TV with our
personalised step-by-step guide.
My TV Finder
My TV Finder
TV
The Premiere 4K Projector
Come home to your private cinema
Gather the family. Ready the snacks. Your favourite movie is now showing on the big screen. With the Premiere 4K projector, it’s like coming home to your very own private cinema, where loved ones can truly enjoy a dramatic cinematic experience on a 130” or 120” projection. With cutting-edge triple laser technology delivering ultra-bright high resolution, crisp 4K images, incredible contrast and optimised colour accuracy, now you and your family can feast your eyes on an immersive theatre-like experience and make every night, a movie night to remember.
Triple laser technology
Delivers ultra-bright 4K resolution with precise colour accuracy and contrast for exceptionally realistic and vibrant viewing.
Features
Details even in bright light
Enjoy perfectly lit shows, movies and games with 2800 lumens of brightness illuminating every detail.
Features
True cinematic quality
Experience movies as they’re meant to be watched with Filmmaker Mode™ – the first-of its-kind setting on a projector1.
Features
1. Filmmaker Mode™ logo is a trademark of UHD Alliance, Inc.
My TV Finder
Find your ideal TV with our
personalised step-by-step guide.
My TV Finder
My TV Finder
TV
The Frame 4K Smart TV
More than a TV, it’s a work of art
There’s always more to experience with the Frame. It’s a TV with which your family can immerse themselves in their favourite shows and games – with intelligent 4K AI adapting and enhancing both picture and sound along with a billion shades of colours for the ultimate viewing experience. And when it’s off, it turns into your very own private art gallery – where you can curate and showcase your favourite masterpieces along with a customised stylish bezel1. And if you need to, it can also become your professional work station. Just screen share or connect to your PC or laptop2 and you’re good to go. Now isn’t that something that works for everyone in the family?
A TV with 4K Quantum dot brilliance
Enjoy the finest picture ever with a billion shades of colour and 100% colour volume with Quantum Dot Technology3.
Features
An art gallery curated by you
Art mode allows you to showcase your favourite art pieces from an array of curated creations4.
Features
A personal work station
Stay productive by simply connecting the Frame to your PC or laptop2 for a seamless work from home experience.
Features
1. Customisable bezels are sold separately. Colours and styles may vary by region or TV size.
2. Remote connection to a PC is only supported for Windows 10 Professional or higher edition and Mac OS 10.5 or later. Auto-recognition of office PC requires Easy Connection App installation on a PC (Not supported on Mac OS). Easy Connection to Screen App feature support may differ according to model type and date. Please refer to the product specifications of each model for availability. Connecting smartphone with Samsung Dex requires a compatible mobile device. Availability of services is subject to change without prior notice. Internet connection on TV and PC is required.
3. 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
4. Art Mode (Smart Service) and GUI (Graphic User Interface) may vary by model and region.
View Your TV in AR
See how our TVs will fit in your home
with our 360° Augmented Reality Viewer.
View your TV in AR
View your TV in AR
My TV Finder
Find your ideal TV with our
personalised step-by-step guide.
My TV Finder
My TV Finder
Fridge
Side by Side Refrigerator 609L
More space for freshness
It’s always good to have a fridge with more space for all your family needs. It can inspire you to try out more recipes and open more conversations at the table. With more space on the inside, and a more stylish look on the outside, you’ll find that this sleek Side by Side fridge fits harmoniously in your kitchen. And with the latest technologies working seamlessly to keep all your ingredients and foods fresher for longer, it’s like having your very own grocery store right at home.
SpaceMax™
This technology allows for much thinner walls to give you more internal space, without increasing the external dimensions.
Features
Twin Cooling Plus™
Optimises the temperature and humidity in the fridge and freezer with independent cooling to preserve food better.
Features
Smart Conversion™
Switch between 5 modes of flexible storage like turning the freezer into a fridge or turning each off1 to save energy.
Features
1. When the refrigeration or freezer functions are turned off, the temperature of the refrigerator or freezer remains below 15°C to prevent mold and odor and use little electricity. Refrigerator or freezer cannot be turned off independently.
View Your Fridge in AR
See how your fridge will look in your kitchen
with our 360˚ Augmented Reality Viewer.
View your Fridge in AR
View your Fridge in AR
Refrigerator Buying Guide
Find the perfect fridge for your kitchen with
our personalised step-by-step buying guide.
Buying Guide
Buying Guide
Fridge
French Door Refrigerator 470L
Keep freshness in, odours out
When it comes to keeping ingredients fresh, it’s all about having the perfect environment to keep them moist and protect the flavours. And that’s what you and your family can expect with the stylish and sleek French Door refrigerator. With unique independent cooling systems for the fridge and freezer, temperature and humidity are optimised to preserve food for longer while preventing odours from mixing. More space, more freshness, more convenience - this is one fridge the whole family can agree on.
Twin Cooling Plus™
Optimises the temperature and humidity in the fridge and freezer with independent cooling to preserve food better.
Features
Fast cooling and freezing
Enjoy rapid cooling performance with Power cool or Power freeze - all with just a touch of a button.
Features
Chilled filtered water
Quench your thirst with the optional BPA free1,2 Water Dispenser seamlessly integrated into the fridge door.
Features
1. Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
2. Only available on certain models.
Refrigerator Buying Guide
Find the perfect fridge for your kitchen with
our personalised step-by-step buying guide.
Buying Guide
Buying Guide
Fridge
Bottom-Mount Freezer Refrigerator 340L
Compact on the outside, bigger on the inside
There’s more to this fridge than what you see. Stylish and slim on the outside, you’ll be surprised to find it has more space than you expect on the inside. With Space Max™ technology’s high-efficiency insulation, the walls are much thinner, allowing for more space – to store the freshest of foods. A welcomed addition to your kitchen that will cater to every recipe and taste that your family loves.
SpaceMax™
This technology allows for much thinner walls to give you more internal space, without increasing the external dimensions1.
Features
All-around cooling
Unique cooling system cools the fridge evenly from corner to corner to keep food fresher for longer.
Features
Fast cooling and freezing
Enjoy rapid cooling performance with Power cool or Power freeze – all with just a touch of a button.
Features
1. The capacity is different for each model.
Refrigerators buying guide
Find the perfect fridge for your kitchen with
our personalised step-by-step buying guide.
Buying guide
Buying guide
Washing Machine
Front Loading Washer with AI Control
Leave no laundry behind with AddWash™
Hasn’t this happened to you before? Just when you think you have all the laundry in the wash, that missing sock or stray laundry pops out of nowhere and you’re left wondering what to do with it. But now, instead of waiting to start another wash cycle, you can simply add it into the current one through the innovative AddWash™ door. And to make things even better for the family, it’s also energy-saving and easy to control from your phone. Say hello to convenience at its best.
AddWash™
Just add any item1 you’ve missed out into the specially-designed AddWash™ door during the wash cycle2.
Features
Eco Bubble™
Fights tough stains yet gentle on fabrics, this unique bubble technology efficiently cleans while saving energy3,4.
Features
Intelligent Washing
It remembers your washing habits and gives advice on cycles and more – giving you more control5 and making life easier.
Features
1. Only fabric items, clothing, detergent and softener can be added.
2. The AddWash™ door only opens when the drum temperature is below 50°C.
3. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Eco Bubble (WF0702WKU). Individual results may vary.
4. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action.
5. SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
Washing Machine Buying Guide
Find the right washing machine for your family with
our personalised step-by-step buying guide.
Buying Guide
Buying Guide
Washing Machine
Front Loading Washer with QuickDrive™
Save more time and energy
When life’s a rush, beat the rush by spending just half the time washing with QuickDrive™. Combined with our EcoBubble™ technology, which uses the power of bubbles, yes bubbles, to burst through fabrics, gently lifting dirt out for an effective and energy-saving wash, and smart AI controls that suggest optimal cycles – now it’s easier to focus on the things that truly matter – like spending a little more quality time with the family.
QuickDrive™
Reduces time by up to 50%1 with its Q-Bubble™ technology’s dynamic drum rotation and additional water shots.
Features
Eco Bubble™
Fights tough stains yet gentle on fabrics, this unique bubble technology efficiently cleans while saving energy2,3.
Features
Intelligent Washing
It remembers your washing habits and gives advice on cycles and more - giving you more control4 and making life easier.
Features
1. Tested on WW7000T compared with Samsung WW6500K. Saves 50% time on Cotton (40°C, half load) cycle with washing performance within ±5%. Based on Intertek data.
2. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Eco Bubble (WF0702WKU). Individual results may vary.
3. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action.
4. SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
Washing Machine Buying Guide
Find the right washing machine for your family with
our personalised step-by-step buying guide.
Buying Guide
Buying Guide
Washing Machine
Big Capacity Washer with EcoBubble™
The smarter way to wash more with ease
Washing all your family’s laundry in a single cycle is a breeze with this large 22 kg capacity washing machine. Gentle on clothes yet tough on stains, its advanced EcoBubble™ technology turns detergent into bubbles to penetrate fabrics, removing dirt easily, while saving energy and protecting colour and texture. Along with the intuitive AI control, anyone in the family can do the washing with just a few taps on the SmartThings App.
Eco Bubble™
Fights tough stains yet gentle on fabrics, this unique bubble technology efficiently cleans while saving energy1,2.
Features
Intelligent Washing
It remembers your washing habits and gives advice on cycles and more – giving you more control3 and making life easier.
Features
Air Wash
Deodourises and sanitises your clothes without water or detergent while removing 99.9% of bacteria4.
Features
1. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Eco Bubble (WF0702WKU). Individual results may vary.
2. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action.
3. SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
4. Based on the Intertek test report. Removes 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli. Individual results may vary.
View Your Washer in AR
See how your washing machine fits in your laundry room
with our 360 Augmented Reality Viewer.
View your WM in AR
View your WM in AR
Washing Machine Buying Guide
Find the right washing machine for your family with
our personalised step-by-step buying guide.
Buying guide
Buying guide
Explore The Possibilities
Discover more experiences, facts, and tips about our products that will get you raising an eyebrow or two.