The best TV
picture quality

The No.1 TV brand

Samsung has been making TV history and still continues to do so even now. The evolution of image quality—achieved by researching innovative technologies every year— is the reason why consumers continue to choose and love Samsung and why it continues to stay at the forefront of the TV market.

Check out all the latest Samsung QLED TV innovations

As the No. 1 TV brand, Samsung provides several optimal viewing modes with excellent picture quality all thanks to its unrivaled technologies accumulated over the years. Let's take a closer look at those modes below.

The best TV picture settings

With the increasing number of consumers who scrutinize picture quality, making optimized modes for different viewing environments is more important than ever before. Many people pay for calibration services to set their TV settings or go online to find the optimal recommended settings based on their viewing needs.

However, with Samsung TVs providing several preset quality modes, that's all consumers need to experience optimized picture quality no matter the situation. Learn more about the concepts and purpose of each quality mode that a Samsung TV provides and how to get the most out of them below.

Dynamic Mode

Vivid even in bright environments

Dynamic Mode is a picture mode that allows users to enjoy content vividly and clearly during the day or in light-rich areas. It optimally runs all the hardware and software technologies that a TV has in order to present a clear and crisp image with spectacular colors, improved brightness and sharpness.

Standard Mode

Balanced—anytime, anywhere

Standard Mode is the default setting right out of the box and is a mode that anyone can enjoy in a typical indoor environment. Whether it's in the morning or at night, this mode has a stable and adequate brightness suitable for most and provides optimal image quality for your screen while using energy efficiently.

Natural Mode

Comfortable and easy

Natural Mode is a picture mode that detects changes in the brightness of a scene and then naturally re-expresses those changes within a range more comfortable to consumers. If you tend to be sensitive to color and brightness, then Natural Mode is recommended because it outputs an appropriate amount of light that helps reduce your eye strain and fatigue.

Movie Mode

Professional mode for movie buffs

Movie Mode is a mode that reliably reflects the quality elements intended by content publishers. It's the mode used in most professional reviews and will provide a cinema-like experience when watching movies (especially in a slightly dark environment).

Filmmaker Mode

Experience movies and TV shows as the creators intended

Filmmaker Mode lets you watch movies and TV shows the way its original filmmakers intended. On supported UHD TVs, this new picture mode preserves critical visual elements like aspect ratio, colors, and frame rates for a truly authentic cinematic experience.