This site uses cookies to personalise your experience, analyse site traffic and keep track of items stored in your shopping basket. By Clicking ACCEPT or continuing to browse the site you are agreeing to our use of cookies.
See our Privacy Policy here
Enjoy the view of your TV from all angles. The Serif's entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.
Design may vary by TV size or region.
Minimal glare, maximum joy
Matte Display
Tired of distracting glare on your TV screen? The Serif's ground-breaking Matte Display absorbs reflections, so even in bright light you'll have a clear viewing experience.
Beautiful in every place
Detachable Stand
Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
The smart way to access your favourite content
Samsung Tizen OS
Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.
Content and services may vary by region and are subject to change without notice. Agreement to Samsung Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account. (Except in China, Turikiye and Israel)
Serif Design
Unique inspiration for your space
''I' Shape Design
Redefine your space with The Serif's distinct design. The TV's slim frame forms an iconic "I" profile when viewed from the side, making for an eye-catching statement piece.
Crafted by the Bouroullec brothers
Ronan & Erwan Bouroullec Design
Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it's a work of art.
Exclusive patterns for Ambient Mode
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.
Enjoy every moment with The Serif
Ambient Mode+
Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.
Usability
Apple Airplay
With AirPlay built in to The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.
AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled. TV and Apple devices should be on the same Wi-Fi network to use AirPlay. Compatible devices only. The Airplay feature is supported starting from 2018 Smart TV models.
Multi View
Watch what's on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimised multi-tasking and watch content simultaneously.
Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account. Supports Android OS and iOS based smartphones in Q70D↑ models. Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later. The actual UI may differ from the image shown.
SolarCell Remote
With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.
To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). The design and button layout of the SolarCell Remote may vary depending on the region. SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic).
QLED Technology
QLED Technology
The details of a mountain side, rocks in a creek and shoes of a runner in a scene are upscaled to great clarity.
Upscale content into a 4K experience
4K AI Upscaling
Our 4K AI Upscaling technology transforms content into near 4K resolution.
Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
See the world in bright, vibrant colours
100% Colour Volume & HDR 10+
With 100% Colour Volume, Quantum Dot technology takes light and turns it into breathtaking colours that stay accurate through various levels of brightness. Meanwhile, the dynamic tone mapping of HDR 10+ creates deeper blacks, more vibrant imagery and details that always shine through.
Samsung QLED has received verification from world-class testing and certification association, Verbond Deutscher Electrotechnical (VDE), for its ability to produce 100 percent Colour Volume. QLED : Samsung QLED is a Quantum Dot based TV. 100% Colour Volume measured to DCI-P3 standards, certified by VDE. Compatibility with all HDR content is not guaranteed. The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
The TV screen during daylight is bright. The screen is adjusted to be softer on the eyes as day changes into night. The VDE logos tested for Eye Care and CRD Circadian Rhythm Display are on the lower right side.
Intelligent picture optimised for your eyes
EyeComfort Mode
Samsung’s unique EyeComfort Mode automatically adjusts your display's brightness and colours according to the time of day. After sunset, the screen settings are softer on your eyes.
Automatic preload services are subject to change without prior notice and may vary by region.
Actual product may differ from image shown. Please see our product gallery.
Now you get innovative smartphone with right tariff plan.
Upfront Cost
Der Anschlusspreis und monatlicher Tarifpreis werden vom jeweiligen Netzanbieter eingezogen. Du zahlst jetzt nur den einmaligen Gerätepreis.
Check the availabbility
1 of 3
Wrong address
Unfortunately, we cannot make you a DSL offer for the address you have checked.The address you have given is not unique, please choose from the address suggestions.
Empfohlene Adresse
Please provide a valid postcode
Please enter correct information again.
Please provide a valid street
Please enter correct information again.
Please provide a valid house number
Please enter correct information again.
Additional information placeholder
Please enter correct information again.
Please provide a valid city
Please enter correct information again.
*Required fields
Informationen zur Verarbeitung Deiner personenbezogenen Daten findest Du in unserer Datenschutzerklärung.
Pay monthly phone contracts
Buy your phone along with an inclusive monthly network plan and pay monthly*
Choose your network
Choose from a range of networks and inclusive monthly plans to get started with your new Galaxy phone straight away.
Pay Monthly
Pay for your phone and an inclusive bundle of calls, texts and data in one easy-to-manage monthly fee.
Next steps
You will be redirected to our trusted partner, A1 Comms Ltd (trading as Mobileshop), to purchase your phone and setup your monthly plan.
Choose your new Samsung device and confirm the condition of your old one. If you're eligible, you will see an estimated trade-in value.
02
Get an instant discount on your new Samsung device.
03
Back up your files & photos, perform a factory reset, remove any SIM and microSD cards, and return your device to our trade-in partner within 3 days of receipt of your new phone. Our trade-in partner will confirm the collection date and time with you.
04
Please declare strictly according to your device’s condition. Any misdeclaration will result in clawback to be initiated based on the differences between the initial quoted value and actual device’s condition value.
Please note charges may apply if you fail to send us your device within the time specified timescales. Read the full Samsung Shop Online Trade-in T&C's for more information. We will use your personal data in accordance with our Privacy Policy.
Enter your IMEI (or if you have a Wi-Fi only device, enter the serial number)
Find your IMEI number
Method 1
Enter the combination *#06# on your device.
Method2
Find it on the sticker on the original package of device.
Enter your IMEI number
Incorrect
IMEI validated, kindly agree to the Terms and Conditions below to apply trade-in
There seems to be an issue
We could not identify your device model based on the information provided. Please try one of the following options:
Check the IMEI Serial Number again
Check your device model again
Please note charges may apply if you fail to send us your device within the time specified timescales. Read the full Samsung Shop Online Trade-in T&C's for more information. We will use your personal data in accordance with our Privacy Policy.
Select your device
Please note charges may apply if you fail to send us your device within the time specified timescales. Read the full Samsung Shop Online Trade-in T&C's for more information. We will use your personal data in accordance with our Privacy Policy.
Last step, is your phone in good condition?
Not eligible for trade-in
Please note charges may apply if you fail to send us your device within the time specified timescales. Read the full Samsung Shop Online Trade-in T&C's for more information. We will use your personal data in accordance with our Privacy Policy.
Nice! All done. Check your final value to finish.
Trade-in discount
*Actual trade-in discount might differ from estimated discount.
Sorry, the condition(s) you have declared make your device ineligible for trade-in.
Confirm Terms and Conditions
Please note charges may apply if you fail to send us your device within the time specified timescales. Read the full Samsung Shop Online Trade-in T&C's for more information. We will use your personal data in accordance with our Privacy Policy.
Upgrade Terms and Conditions
Phone powers on & Holds charge
Normal wear & Tear
Functioning display & No cracked screen
Not blacklisted
Factory reset & No software locks
Samsung Upgrade
Get the latest TV every 3 years. Purchase a new qualifying TV through the Upgrade Program and sell the old TV back to us for a guaranteed residual value. {1}
Upgrade after 3 years and let us purchase the old TV back from you to a guaranteed resisdual value
Sell your TV to a Samsung partner without buying a new TV and ending the program
Keep the TV and end the program
Description Disclaimer
Pick renewal period
How long would you like before deciding whether to renew or upgrade your product?
For a purchase price of 23,000 kr and 44 installments of 557 kr over 44 months, the fixed effective interest rate is 13.9%. The total amount to be paid is 24,508 kr.
Borrowing costs money!
If you cannot repay the debt on time, you risk a payment default. This may lead to difficulties in renting housing, signing contracts, and obtaining new loans. For support, contact budget and debt counseling in your municipality. Contact details are available at konsumentverket.se.
Terms and Conditions
* Required field
Return & Cancel
Warranty
Estimate your Installment Plan
Estimate your Installment Plan
Samsung Care+
Samsung Care+ Disclaimer with link
Here’s what’s covered
Hardware repairs
Get fast, convenient repairs using genuine Samsung parts, from our authorized technicians.
Software coverage
If your device isn’t running smoothly, we’ll check and fix the issue.
Battery replacement
Stay powered up with hassle-free battery replacements.
4 claims within
Make up to 4 claims for repair or replacement within 2 years, and save with a low deductible per claim.