More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Find the TV that suits your
lifestyle

  • Screen Size

  • Bezel colour

  • 75", 65", 55"
  • Charcoal Black (Customisable Frame sold separately)
  • 55", 43"
  • Cloud White
  • 43"
  • Navy Blue

The Frame

TV when it’s on, ART when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customisable bezel colours and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

* Customisable bezels sold separately.
** Available art displayed may differ from image shown. Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice.

The Frame are shown installed in a variety ways with different colour bezels and with its art collection onscreens. The Frame are shown installed in a variety ways with different colour bezels and with its art collection onscreens.

The Serif

Unconditionally Beautiful

The Serif looks great from all angles. Place it anywhere in the room and it will certainly stand out. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality. Make The Serif your statement piece at home.

*Subject to device compatibility.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero's ability to rotate between portrait and landscape modes makes it easy for you to enjoy your mobile content on the large screen.
Complemented with The Sero’s 4.1ch 60-watt speakers, get ready to be surrounded by powerful sound anytime.

*Subject to device compatibility.

The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode. The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode.

*Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimise your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Place The Frame anywhere you like. Elevate the look with a stylish studio stand for a truly artistic vibe.

* The Studio Stand (VG-SEST11K) is compatible with 55”/65” The Frame TVs only.
** The Studio Stand (VG-SEST11K) is sold separately.
Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood.

Customisable Bezel

Choose a colour to match your style.

* Customisable bezels sold separately. Available colours may vary by region.
Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black)  that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.

*15m One Invisible Connection sold separately.

Discover the wonders of QLED

Discover the wonders of QLED

* Key feature may different from Key Spec