Lifestyle TVs

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Video starts with question 'What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?' Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.

See our Lifestyle TVs in use

Lifestyle TVs

The Frame with Art Store

A woman is looking at various art frames. A woman is looking at various art frames.
Lifestyle TVs

The Frame with Customisation

The Frame TV hangs on the wall, displaying a work of art. The Frame TV hangs on the wall, displaying a work of art.
Lifestyle TVs

The Frame with Matte Display

The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display. The Girl With the Pearl Earring painting is shown on The Frame TV with a matte display.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Colour

  • Picture Quality

  • Modern Frame Design with Wireless One Connect
  • 85"/75"/65"
  • Black (With various Customisable Frames and colours)
  • Neo QLED
  • Modern Frame Design
  • 65" / 55" / 50”/ 43”
  • Black (With various Customisable Frames and colours)
  • QLED
  • Unique Design TV
  • 55"/43"
  • Cloud White
  • QLED
  • Rotating Screen
  • 43"
  • Navy Blue
  • QLED

For more information, please check the detail page of each product.

The Frame Pro

Your Art Gallery on TV

The pinnacle of Samsung's art TVs, The Frame Pro hangs cleanly on your wall like a real picture frame thanks to wireless connectivity. Plus, it features a brilliant Neo QLED display for immersive viewing.

  • Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
  • Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
  • TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.
  • Customisable Frames sold separately and subject to availability.

The Frame

Your Art Gallery on TV

Designed like a slim picture frame, The Frame is an art TV that lets you beautifully display works of art. Access a diverse selection of world-renowned artwork on the Art Store and enjoy them on our Matte Display.

  • Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
  • Customisable Frames sold separately and subject to availability.
The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.

The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favourite content in 4K resolution with drastically reduced glare.

 The Serif is placed on a stand next to a table full of food. The Serif is placed on a stand next to a chair. The Serif is placed on top of a table without a stand. The Serif is placed on a stand facing a table.

The Sero

Mobile Entertainment, better on TV

The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.

The Sero is on display in portrait mode. Its Top 4 features are introduced as Mobile Optimized Screen, Matte Display, 4.1Ch Powerful Sound and QLED Technology.
A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen.

Accessorise your Lifestyle TVs.

Discover the accessories to match your TV and optimise your viewing experience.

TV and accessories sold separately.