More than just a TV

The opportunity to express yourself. In your space, your own unique way.

Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode. Three lifestyle TVs displayed : The Frame hanging on the wall, The Serif standing on its metal detachable floor stand and The Sero standing in vertical mode.

A close-up of various rotating rectangles transition to The Frame TV with the words \\\"The Frame\\\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customisable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customisable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \\\"Art Mode, with over 1,200 pieces of art\\\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \\\"Customisable Frame of your choice\\\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \\\"TV when it's on\\\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \\\"Art when it's off\\\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige and white bezels as they move along a wall with the words \\\"The Frame\\\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customisable Frames and Studio Stand are sold separately and available colours may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung's official website for 'more' information. A close-up of various rotating rectangles transition to The Frame TV with the words \\\"The Frame\\\" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customisable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customisable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words \\\"Art Mode, with over 1,200 pieces of art\\\" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words \\\"Customisable Frame of your choice\\\" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words \\\"TV when it's on\\\" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words \\\"Art when it's off\\\" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige and white bezels as they move along a wall with the words \\\"The Frame\\\" appearing. The final scene is all black with the Samsung logo in white. Please note the Customisable Frames and Studio Stand are sold separately and available colours may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung's official website for 'more' information.

FIND YOUR TV

Find the TV that suits your
lifestyle

SEE ALL PRODUCTS

  • Screen Size

  • Bezel colour

The Frame The Frame
The Frame
  • 75", 65", 55"
  • Charcoal Black (Customisable Frame sold separately)
The Serif The Serif
The Serif
  • 55", 43"
  • Cloud White
The Sero The Sero
The Sero
  • 43"
  • Navy Blue

Your space is a reflection of who you are and how you live. Reimagine it in your own unique way and experience all the possibilities. With Samsung, you’ll naturally want to recreate your lifestyle.

The Frame

TV when it’s on, ART when it’s off

The Frame turns your TV into a piece of elegantly framed art, with customisable bezel colours and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

LEARN MORE

* Customisable bezels sold separately.
** Available art displayed may differ from image shown. Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice.

The Frame are shown installed in a variety ways with different colour bezels and with its art collection onscreens. The Frame are shown installed in a variety ways with different colour bezels and with its art collection onscreens.

The Serif

Unconditionally Beautiful

The Serif looks great from all angles. Place it anywhere in the room and it will certainly stand out. It has a detachable floor stand, quick connections with your mobile, and Samsung’s award-winning QLED technology for brilliant picture quality. Make The Serif your statement piece at home.

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*Subject to device compatibility.

The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen. The Serif products are shown in three stylish rooms, two on detachable stands and one on a tabletop, and all showing beautiful ocean images onscreen.

The Sero

Mobile Entertainment, better on TV

The Sero's ability to rotate between portrait and landscape modes makes it easy for you to enjoy your mobile content on the large screen.
Complemented with The Sero’s 4.1ch 60-watt speakers, get ready to be surrounded by powerful sound anytime.

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*Subject to device compatibility.

The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode. The Sero products are shown to illustrate how to use The Sero in a variety of ways. The first is in portrait mode, in the second, mobile mirroring to The Sero in Portrait mode. The third shows a stylish night-time cityscape image in horizontal mode.
The Sero: Finding The Sero The Sero: Finding The Sero
The Frame: TV becomes Art The Frame: TV becomes Art
2019 The Serif: Iconic Design & QLED technology 2019 The Serif: Iconic Design & QLED technology
The Frame with a black bezel is mounted stylishly on a white wood wall in a kitchen. Onscreen is an image of water lilies on a wall and in the foreground a mother and daughter are drawing something at a table. The Frame with a black bezel is mounted stylishly on a white wood wall in a kitchen. Onscreen is an image of water lilies on a wall and in the foreground a mother and daughter are drawing something at a table.
A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom. A Cotton Blue The Serif sits on a black stand in the middle of a bright and airy bedroom.
A Navy blue model of The Sero has been placed in portrait mode by the door of a café, showing the time against a black screen. A customer is standing in front of it. A Navy blue model of The Sero has been placed in portrait mode by the door of a café, showing the time against a black screen. A customer is standing in front of it.
The Sero: Finding The Sero The Sero: Finding The Sero
The Frame: TV becomes Art The Frame: TV becomes Art
2019 The Serif: Iconic Design & QLED technology 2019 The Serif: Iconic Design & QLED technology

*Actual Product may differ from image shown. Please see our product gallery.

Better Together

Discover the accessories to match your TV and optimise your viewing experience.

The Frame sits on the Samsung Studio Stand. The Frame sits on the Samsung Studio Stand.

Studio Stand

Place The Frame anywhere you like. Elevate the look with a stylish studio stand for a truly artistic vibe.

* The Studio Stand (VG-SEST11K) is compatible with 55”/65” The Frame TVs only.
** The Studio Stand (VG-SEST11K) is sold separately.
FIND A STAND TO MATCH
Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood.

Customisable Bezel

Choose a colour to match your style.

* Customisable bezels sold separately. Available colours may vary by region.
FIND YOUR OWN FRAME
Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood. Customisable bezels available in various colours (beige, brown, white, black) that you can match with your mood.
The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look. The Frame TV is seen mounted on a clean wall in Art Mode, with a simple light moving through One Invisible Connection to highlight the neat look.

One Invisible Connection 15m

Create a neater and more open look in your space with a longer invisible connection.

*15m One Invisible Connection sold separately.
GET THE MINIMAL LOOK

Discover the wonders of QLED

Discover the wonders of QLED

DIVE DEEPER INTO QLED

* Key feature may different from Key Spec