Unfold the future: Johannes Christian See,
CMO at New Funnels
I think that was always the plan. My childhood included waiting in the car at PSA as my dad made deliveries to the ship by portside.
I joined the family business right after University and took up many different roles within the company to understand the business and how it had functioned over the course of my family’s history.
While I had learnt a lot in the family business, spending some time outside of it has also allowed me to properly expand my horizons.
Putting together my experience from the corporate world and what I have learnt from the family business, I am slowly able to take the company into the future.
I think it’s very important to have a line drawn between business and family.
It’s amazing how easily that line blurs in a family business, especially in conversations between parents who are your bosses and children who happen to be your employees. The worst part is having a heated discussion at the meeting table with your bosses and having to come home and share dinner at the same table with the former displeasure still lingering.
We try our best to keep to a simple rule of not taking work back home to deter that line from being too blurred because in the end, family is what matters most.
Personally, I feel that technological uptake has been slow in my industry for the longest time as it’s still mainly run by many old-timers who are resistant to changing the way things are done.
If anything, I feel that the pandemic has forced the marine industry to adopt technology to fill in the gaps during these unpredictable times.
Style and functionality.
It’s a sleek, sexy phone and it’s also refreshing to move on to a newer model which is not bigger than the last. I love how it’s foldable. It really takes me back to the days of the first flip phones back in the 90s and it's less bulky and fits easier in my pockets.
I enjoy taking photos, but I’m a terrible photographer. So, one of the functions I love is Single Take. While it’s effectively a 10-second video…somehow it really knows how to help me pick the best photos. Maybe that's why I’m getting less complaints about the photos I take of my girlfriend.
I want to leave behind a world where being kind and helping one another is the norm.
I believe that even if you can’t help everyone in need, it takes helping just the one person. That in itself makes a difference. If you can’t make a big impact on the world, you can at least create small pulses of good for the people around you. These small pulses will resonate and the next thing you know, a ripple effect will be felt by all.
Sustainability and clean shipping are words which have been thrown around for quite a while now. For me, it will be finding a way to be greener and socially responsible when supplying our equipment and performing our services.
But as shared earlier, the shipping industry is starting to embrace technology more than ever through digitalization of the supply chain.
I also understand that there will be more discussions about blockchain, Big Data and AI in the shipping industry. Though I’m admittedly unfamiliar with these, I’m looking forward to seeing how it gets adopted in this old industry.
This is a tricky one. I do have many interests and passions outside of my family business, some of which I’m currently pursuing as a side hustle.
Having come from a PR, Marketing and Events background in my previous company and hustles, I have experience in working with various industries such as F&B, Luxury, Lifestyle and Investment.
So either I’ll start an agency or consultancy firm handling digital marketing and events for the Lifestyle and Investment industry or look to head a company’s in-house marketing team.
I believe success is not just about the career and money you make, but also about living a good and honest life.
If I was to quantify success, I think it would simply be a good career, loving family, great friends and a God-centred life.
One good turn deserves another.
The future is here, your time is now.
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