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Highlights
OLED
Neural Quantum Processor 4K
LaserSlim Design
Motion Xcelerator Turbo Pro
Features
"It offers arguably the best value you can get right now, which is a huge part of why it's our TV of the Year winner at the TechRadar Choice Awards 2023."
"The Samsung S90C is the ultimate mix of picture quality and performance."
(TechRadar Choice Awards 2023)
"The top of our best 4K TVs list recently got a shake-up with the addition of the Samsung S90C OLED TV."
"This well-reviewed model combines OLED's wonderfully inky shadows with QLED tech's impressive brightness and color richness."
(TechRadar, 10/2023)
OLED
Deep blacks, clean whites and lively colors
Samsung’s innovative OLED offers deep blacks, clean whites and full shades of colors thanks to cutting-edge self-illuminating pixels driven by Quantum Dot.
Neural Quantum Processor 4K
Witness unrivaled brightness and superior picture
Brilliant 4K picture quality completed by 20 different neural networks ensures you feel the power of 4K.
** Upscaling may not apply to PC connection and Game Mode.
LaserSlim Design
Thin profile that resembles a laser beam
OLED’s sleek and stylish design presents unique beauty along with its strong functionality.
Motion Xcelerator Turbo Pro
Exceptional motion enhancements with 4K 144Hz
With motion enhancements up to 4K 144Hz, you can enjoy ultra-smooth gameplay without lag and motion blur.
Picture Quality
Quantum HDR OLED
Powerful brightness and deeper contrast
Enjoy powerful brightness and deeper range of contrast enabled by self-illuminating pixels.
PANTONE Validated
Authentic color display validated by PANTONE
Validated on accurate expressions of 2,030 PANTONE colors and newly added 110 skin tone shades.
Real Depth Enhancer
Depth perceived just as a person's eyes would
Real Depth Enhancer increases foreground contrast by mirrorring how human eyes typically focus.
* Viewing experience may vary according to types of content and format.
EyeComfort Mode
Intelligent brightness optimized for your eyes
EyeComfort Mode automatically adjusts the brightness and colors of your display after sunset, making it easier to unwind and rest.
* Automatic preload services are subject to change without prior notice and may vary by regions.Gaming Experience
Super UltraWide GameView & Game Bar
Amplify your gaming excitement
21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.
* Super Ultrawide GameView is available for ultra wide supported games and PC games only.** Some game titles may not support or be limited in the use of this function.
*** Screen resolution change from external device may be required.
**** Zoom-in mode is not supported in some refresh rates.
Auto Low Latency Mode (ALLM)
Instantly reacts to your commands
Experience smooth gaming without motion blur and judder. ALLM optimizes your screen, so you have more control with barely noticeable input lag.
Hue Sync
Lighting to elevate your viewing experience
Enjoy a more immersive viewing experience by smart lights that automatically sync with any content you watch on TV.
* Smart light sold separately.** Additional paid subscription required.
*** Requires Samsung account.
**** Certain region only
Sound
Dolby Atmos®
Dolby Atmos experience with top channel speakers
Top channel speakers immerse viewers inside the action with multi-dimensional sound.
Object Tracking Sound Lite (OTS Lite)
Virtual sound that tracks the action
A 3D surround sound with our virtual top channel audio will allow you to be fully immersed in the audio experience.
OTS(US Club Only)
Sound that moves with the action
Experience realistic 3D sound with dedicated up-firing speakers that tracks all motions and catches the nuance in any scene.
Q-Symphony
TV and soundbar orchestrated in perfect harmony
Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously without muting TV speakers for a more harmonious sound.
* Check for Q-Symphony compatibility on soundbar product specifications.** Soundbar sold separately.
Sound Wow together
Premium Q-Series Soundbar
Complete Wow theater experience
Ultra Slim Soundbar
Impossibly slim yet powerful
Essential B-Series Soundbar
Elevate sound that powers your TV experience
Smart Features
Smart Hub
Discover your favorite content in one place
Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.
* Content services and recommendation may vary by regions.** Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some services are available to watch after registration and subscription.
**** Requires Samsung account.
***** UI is subject to change without prior notice.
SmartThings
Your best home buttler
Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.
***** UI is subject to change without prior notice.
Multi View
See it all on one screen
Multitasking just got easier with Multi View. Watch what's on your TV and on your smartphone on the same screen simultaneously.
* Supports Android OS based smartphone only.** The actual UI may differ from the image shown.
*** Multi View is available only on Android 4.2 versions or higher.
Why Samsung TV
AI Energy Mode
Energy savings with AI Energy mode and SmartThings
With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.
* AI Energy Mode is exclusive to 2023 new models of CU7000↑ and 32" LS03C. The actual power reduction may vary by model and is based on internal testing. It is supported only in certain regions. The SmartThings app is required to utilize AI Energy Mode. Please note that AI Energy Mode does not support Game, Intelligent, Art, Screen Mirroring, Ambient or Retail Mode. For NA, LATAM, KR, SE Asia, SW Asia: In environments where the surrounding light exceeds 120 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. For EU, CIS, Africa: In environments where the surrounding light exceeds 80 lux, certain aspects of the AI energy-saving feature may not function, resulting in reduced energy savings. Energy saving rate may vary according to regions, models, sizes, viewing conditions or types of content.
Samsung Knox
Your privacy. Secured. On Samsung TVs
Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.
* UI is subject to change without prior notice. ** Samsung Knox applies to Samsung TVs powered by Tizen®, launched since 2015.*** Security software update is guaranteed for at least three years from TV product launch.
**** Latest TV software update is required.
SolarCell Remote
Remote controller charged with sunlight and indoor lighting
With a solar panel on its back that you can use for charging, now you don’t need to use disposable batteries as they are not the best for the environment.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.** Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.
*** If SolarCell Remote’s battery is drained, it would need to be charged with a USB-C cable.
**** The battery level of SolarCell Remote can be checked through the pop up guide on TV screen.
***** The design and button layout of the SolarCell remote may vary by regions.
SmartThings
Your best home butler
Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.
* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement from both SmartThings privacy notice and auto registered device.