The top three Galaxy AI features used by consumers in Southeast Asia and Oceania
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Galaxy AI Continues to Excite in Southeast Asia and Oceania
Four out of five non-Samsung users considering Samsung Galaxy smartphones
for their next upgrade to try Galaxy AI
AUCKLAND, New Zealand – July, 2024 – Samsung Electronics Co. Ltd recently released findings from Samsung’s Consumer Marketing Insights Study on AI Perception¹, which showed high awareness for Galaxy AI across the Southeast Asia and Oceania (SEAO) region, both for non-Samsung users and Samsung Galaxy users alike. Survey findings reveal that SEAO consumers recognise the potential of AI, which is driving interest for four in five non-Samsung users to upgrade to a Samsung Galaxy smartphone to try the latest Galaxy AI² features. Among Samsung Galaxy users in SEAO, about two-thirds are using Galaxy AI, with the top-used features³ being Circle to Search⁴, Chat Assist⁵ and Generative Edit⁶.
Since the release of the Galaxy S24 series, which has introduced a new era of mobile AI experiences, Samsung has also enabled users to experience Galaxy AI on more devices through the One UI 6.1 update. As a global leader in technology innovation, Samsung is committed to enhancing consumer experiences through AI-powered solutions, and the growing popularity of Galaxy AI features reflects this dedication to user-centric design.
Galaxy AI enhances efficiency and productivity for users
In SEAO, AI is used most to speed up information retrieval and to enhance photo-editing capabilities. This ties in with how consumers are optimistic of the benefits of AI in enhancing efficiency and productivity, while also boosting their confidence and sense of empowerment. Likewise, Samsung Galaxy users in SEAO also expressed satisfaction with Galaxy AI capabilities that focused on efficiency and productivity, with the top three as follows:
• Circle to Search (92%): AI helps consumers find information faster by streamlining social media and internet interactions with a simple and intuitive gesture.
• Transcript Assist (90%): This feature enables users to easily transcribe meeting recordings and generate summaries and translations.
• Generative edit (89%): This feature enables users to easily resize, reposition or realign objects in photos to perfect a great shot.
Interest in Galaxy AI among non-Samsung users
Galaxy AI has transformed the mobile AI experience for consumers in SEAO and has introduced new possibilities to everyday life. In fact, four out of five non-Samsung users in the SEAO region would consider Samsung Galaxy smartphones for their next upgrade, and the top driving factors for this are the latest Galaxy AI features, as well as how relevant these features are to them as users. In particular, non-Samsung users in SEAO find Generative Edit, Circle to Search and Live Translate as the most appealing Galaxy AI features.
“We are thrilled by the positive reception and high adoption of Galaxy AI features by Samsung users across the SEAO region. Through the One UI 6.1 update, we are bringing Galaxy AI to more Galaxy devices, and providing powerful mobile AI experiences to as many users as we can.
As this study shows, Galaxy AI is generating interest and excitement beyond current Samsung users, and we are strongly committed to continue delivering AI-first experiences across our mobile devices to empower users and enrich their lives.
Consumers can look forward to new and innovative mobile AI experiences, as we further refine the Galaxy AI experience for our upcoming devices and Galaxy ecosystem,” said Carl Nordenberg, VP & Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at www.samsung.com/nz/news/.
- 1 The Samsung Consumer Market Insights’ AI Perception Study was conducted in May 2024, with a total of 2504 participants, aged 18 years old and above, from 8 countries in Southeast Asia & Oceania including Australia (300), Indonesia (328), Malaysia (304), New Zealand (299), Philippines (322), Singapore (308), Thailand (328) and Vietnam (315).
- 2 Samsung account login and Internet connection may be required for certain AI features. Galaxy AI feature availability and associated costs are subject to change post 2025. Different terms may apply for AI features provided by third parties. AI output reliability and accuracy not guaranteed. Actual UI may be different.
- 3 Refers to Galaxy AI features which Samsung Galaxy users indicated as using often, or from time to time.
- 4 Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.
- 5 Samsung account login, Google Account login and internet connection may be required for certain AI features. Chat Assist’s first release contains 13 languages. More languages are expected to become available with future releases
- 6 Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.