At Samsung Electronics, we put our top priority on protecting your personal information. 

Fully acknowledging the fact that your personal information belongs to you, we do our best to securely store and carefully process the information you share with us.

We place our highest value on your trust. We hence collect a minimal amount of information only with your permission and use it solely for its intended purposes. We do not provide the information to third parties without your knowledge.

We at Samsung Electronics devote best efforts to ensure your data protection including technical data security and internal management procedures as well as physical data protection measures. Particularly, we’ve developed a strong encryption technology based on Samsung Knox. We’ve applied Samsung Knox across our systems and products, differentiating ourselves from others.

We strive to improve your lives by offering inspiring and fascinating digital experiences. In order to do so, your trust is paramount and thus, we will do our best to protect your personal information.

Thank you for your continued interest and support.

SAMSUNG PRIVACY POLICY

Effective Date: [28 December 2022]

This Privacy Policy applies to all of our Samsung devices and services, from mobile phones and tablets to TVs and home appliances, from our customer services to the online services we provide. We will refer to these devices and services as the “Services” in this policy. 

It is important that you check back often for updates to the Privacy Policy. We may update this Privacy Policy periodically to reflect changes in our personal information practices with respect to the Services or changes in applicable law. We will post a notice on our website or on your device to notify you in advance of material changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated. The most current version of the Privacy Policy will always be available here: https://account.samsung.com/membership/terms/privacypolicy. In addition to this Privacy Policy, Samsung also provide specific privacy notices related to specific products and services. In the event of any deviation between the terms of this Privacy Policy and a specific privacy notice, the terms of the specific privacy notice shall prevail.

 

WHAT INFORMATION DO WE COLLECT?

 

Samsung Electronics collect information from you in a variety of ways.

 

Information you provide directly

Some Services enable you to provide us with information directly. For example: 

• When you create an account or profile with us, we ask for information such as your name, date of birth or contact information such as phone number and email address.

• If you order a product or paid service from us, we ask for your name, address, contact information and shipping and payment information to process your order. You can also choose to save your payment information with us so you can check out more easily next time.

• To provide responses when you contact Customer Service, we ask for certain information to verify your identity and the product you are enquiring about.

• When you communicate with our Customer Service staff or others, your communications will be transmitted through our systems.

• If you share your contacts, we will collect their phone numbers and other contact information to facilitate file sharing and messaging. You can turn off or restrict these features in the Settings on your devices.

Information about your use of Services

In addition to the information you provide, we collect information about your use of our Services through software on your devices and by other means. This information includes:

• Device information: Your device hardware (such as the model and manufacturer) and software information (such as the operating system and software versions), IMEI number and other unique device identifiers (such as the mobile country code, mobile network code, MAC address, IP address, serial number, device unique IDs, advertising ID (e.g. for mobile devices, Google AD ID and for Samsung visual display devices, including Samsung Smart TVs, Personalised Service ID (“PSID”) and Tizen Identifier for Advertising (“TIFA”))), phone number, sales code, access recording, cookies, pixels and similar technologies (as described below in “Cookies, beacons and similar technologies”), subscription information and settings of the devices you use to access the Services.

• Log information: Diagnostic, technical, error and usage information such as the time and duration of your use of the Services, Services installed on your devices, search query terms when you enter search terms into your device in connection with a particular Samsung Service, any information stored in cookies that we have set on your devices and error reports and dump logs.

• Location information: Information about nearby Wi-Fi access points, mobile phone masts and, with your separate consent, your device’s GPS signal may be transmitted to us when you use certain Services. In addition, for certain Services, postal codes and inferred locations using IP addresses may be transmitted to us when you use such Services.

• Voice information: Recordings of your voice that we make and collect on our servers when you enable this function and use voice commands to control a Service are covered by the separate Bixby privacy policy. We also collect and store recordings of your voice when you contact our Customer Service team. Note that if we work with a third-party service provider that provides speech-to-text conversion services or call centre services on our behalf, this provider may also receive and store certain voice commands in accordance with the contract concluded between us and the trusted third-party service provider.

•Samsung Keyboard information: The words that you type when you enable “Predictive text”. This feature may be offered in connection with your Samsung account to synchronise the data for use on your other Samsung mobile devices. You can clear the data by going to the “Predictive text” settings.

Publicly or Commercially Available or Shared Information

We sometimes gather publicly or commercially available information, including information from social networks you use, and combine this with other information about you so that we can better understand your needs, interests and preferences. 

Other Information We Collect

We also collect other information about you, your devices or your use of Services that you consent to send us. We obtain your consent in accordance with applicable law.

Third Party Analytics

Through certain Services, we collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We use third-party analytics services on the Services, such as those of Google Analytics and Adobe Analytics. The service providers that administer these analytics services help us to analyse your use of the Services and to improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help administer the Services and diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html and https://www.google.com/policies/privacy/partners/.

Your Options

You can choose not to provide us with certain types of information, such as information requested as part of purchasing a product or service. In some cases, this may limit your ability to use some Services. We will do our best to explain these limitations when we ask for your information so that you can make an informed decision.

HOW DO WE USE YOUR INFORMATION?

We use the information we collect for the following purposes:

• To help you or your device register for our Services.

• To provide a Service or feature you request.

• To provide customised content and personalised services based on your past activities on our Services.

• To provide personalised and/or generalised advertising, promotions and offers that might interest you on our Services, websites, third-party websites and online platforms such as social media sites (in accordance with applicable law). We will only send you personalised advertising, promotions and offers when you have provided your consent to receive marketing communications from Samsung.

• To provide promotions and offers by way of direct marketing communications (such as via email, push or text messages), only where you have given us your separate consent.

• To operate, evaluate and improve our business, including developing and improving new and existing products and services, managing and improving our communications, analysing our Services and customer base (including conducting market research, asking for your opinions on our products and services and carrying out customer surveys, with your separate consent if required) and aggregating and anonymising data.

• To provide software updates, maintenance services and support for your devices.

• To provide customer support to you when your devices are in warranty.

• To ensure product safety and to prevent fraud when your products are out of warranty, we will collect your IMEI and serial number.

• To verify your device for repairs.

• To protect the legal rights and interests, property or safety of Samsung Electronics or any of our affiliates, business partners or customers.

• To respond to your requests and queries, including about your personal information.

• To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities.

• To comply with and enforce applicable legal requirements, relevant industry standards and our policies, including the Samsung Privacy Policy.

• To analyse a defective device that is returned to Samsung. Samsung take measures to ensure that all defective devices are wiped of personal data before such devices are analysed.

We use and combine the information we collect about you from our Services, devices or other sources to provide you with a better experience. For example, you can save payment information you have used to make a purchase on our website so that you can check out faster next time you make a purchase. We also use the information you provide directly or through other sources as described above to provide content you may like or that you have personalised.

You can make choices about your information. Check out the WHAT ARE YOUR RIGHTS? section to learn more. 

Non-targeted Ads

Please note that your privacy choice with respect to interest-based or personalised ads (“targeted ads”) will not affect whether or not you receive or are served with generic, basic or contextual types of ads (“non-targeted ads”) that are not specifically based on the information we describe to you to provide targeted ads for a particular Service.

For mobile devices, the information we use to show you non-targeted ads includes the applicable app information (e.g. app package, version, name and domain), device information (e.g. device type, manufacturer, operating system, version, display information, telecommunications provider, country and language) and device identifiers (e.g. IP and advertising ID). We share this data with trusted business partners and trusted service providers to provide you with non-targeted ads, subject to appropriate contractual safeguards being in place.

These ads might be less relevant because they are not based on your interests.

WHO DO WE SHARE YOUR INFORMATION WITH?

We disclose your information internally within our business, as well as to the following entities, for the purposes described above.

• Affiliates: Other Samsung Electronics Group companies which we control or own.

• Business Partners: Partners who we work together with. For example, we may work with a bank so that you can use one of our Services to make faster and more efficient payments. These business partners control and manage your personal information.

• Service Providers: Carefully selected companies that provide services for or on behalf of us, such as companies which help us with repairs, customer contact centres, customer care activities, advertising (including personalised advertising on our websites, third-party websites, online platforms and social media platforms), conducting customer satisfaction surveys, billing or which send emails on our behalf. These providers are also committed to protecting your information.

• Other Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism or other issues that are related to public security.

• Other Parties in Connection with Corporate Transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale or in the event of a bankruptcy.

• Other Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Policy, we share information about you with third parties when you separately consent to or request such sharing.

HOW DO WE KEEP YOUR INFORMATION SECURE?

We take data protection seriously. We have put in place physical and technical safeguards to keep the information we collect secure. We also take appropriate measures, in compliance with applicable law, to ensure that the personal information collected by third parties remains secure. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.

WHERE DO WE SEND YOUR DATA?

Your use of our Services will involve the transfer, storage and processing of your personal information within and outside of your country of residence, consistent with this policy. In particular, your personal information will be transferred to the Republic of Korea.

In addition, your use of the Services may also involve the transfer of your personal information to other countries and storage and processing of your personal information in other countries where necessary; such countries include, without limitation, the United States of America, the United Kingdom, Switzerland, China, Singapore, Vietnam, India, Canada, Mexico, the Philippines and Japan. Please note that the data protection laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We will take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected.

WHAT ARE YOUR RIGHTS

Your personal information belongs to you. In accordance with applicable law, you have the right to ask us to provide details about what we have collected, to delete it or to exercise any other right you may have. However, requesting the deletion of your personal information may also result in a loss of access to Services we provide. We will not delete data that we are required by law to retain.

To make a request concerning your rights or to make an enquiry, contact us. See the CONTACT US section.

 

HOW LONG DO WE KEEP YOUR INFORMATION

We will not keep your personal information for longer than is necessary for the purpose for which it was collected, unless otherwise required by applicable law. This means that information will be destroyed or erased from our systems when it is no longer required. 

WHAT THIRD-PARTY SERVICES DO WE USE?

Some of the content, advertising and functionality in our Services is provided by third parties. These third parties may use cookies, beacons, tracking pixels and other tools to collect information about your use of these Services. These third parties are not controlled directly by Samsung, so we recommend that you check their privacy policies to understand how they use your data.

For some apps and services, including social networks, we receive and store sign-in information, as well as other information that you allow us to receive when you connect with these apps and services. 

COOKIES, BEACONS AND SIMILAR TECHNOLOGIES

 

We, along with certain third parties such as content providers and advertisers, may also use technologies called cookies, beacons or pixels, as well as other tools (collectively known as “technologies”) that communicate information from your device to a server. These technologies can be embedded in online content, videos and advertisements. They allow a server to read certain types of information from your device, know when you have viewed particular content or a particular advertisement and determine the time and date on which you viewed the content as well as information about your device, including the IP address of your device. We, and third parties, use these technologies for purposes such as verifying that content and ads have been delivered and viewed correctly.

Cookies

Cookies are small files that store information on your computer, TV, mobile phone or other devices. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices and browsing sessions. Cookies serve many useful purposes. For example:

• Cookies can remember your sign-in credentials so you do not have to enter them each time you log on to a service.

• Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. Studying this information helps us to adapt our Services and provide you with a better experience.

• Cookies help us and third parties understand which ads you have seen so you do not get the same ad each time you access a Service.

• Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.

We may allow carefully selected third parties to place cookies or similar technologies on our Services. For example, and without limitation, we use Google remarketing tags to allow our retail partners to advertise products which you have browsed on our website. You can learn more about how Google remarketing tags work here: https://www.thinkwithgoogle.com/intl/en-gb/. In addition, third parties such as Facebook may place cookies to track you across applicable websites and across other websites.

We may also work with carefully selected business partners to deliver advertising jointly. This may involve combining cookie data collected from our website with data collected by our business partner. We may also use information collected to understand our customers’ preferences and to influence future advertising campaigns including how we select who we direct our marketing to.

We, and our carefully selected business partners, may place cookies when we show ads for our products or services on third-party websites and when you click on those ads, so we know which sites and ads our customers have seen and which ads have been interacted with. You may be able to adjust your preferences in relation to these cookies on those third-party sites.

Third-party cookies: Our Services may also display content from a third-party website or service, which may result in cookies from third parties being stored on your device. You can manage your preferences for these third parties in the same way as for Samsung cookies. Please see below for more details on how to manage your preferences. We do not control the storage and use of these cookies by these third parties, and you should refer to the privacy policies of the relevant third parties for more information. 

Beacons and Pixels

We, along with certain third parties, use technologies called beacons or pixels that communicate information from your device to a server. Beacons can be embedded in online content, ads, videos and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message and determine the time and date on which you viewed relevant content as well as the IP address of your device. We and certain third parties use beacons for a variety of purposes, including to analyse the use of our Services and, along with other information, to provide content and ads that are more relevant to you.

Other Local Storage

We, along with certain third parties, use other kinds of local storage technologies, such as Local Shared Objects (also referred to as Flash cookies) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above. They are stored on your devices and can be used to store certain information about your activities and preferences. However, these technologies make use of different parts of your device from standard cookies, so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Local Shared Objects, visit http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

Cookies are retained for no longer than necessary to provide the function for which they are used. This will vary depending on the specific Service. For example, a cookie to authenticate log-in may be kept for a longer period of time than a cookie used to allow you to place items in a shopping basket as a guest on our website.

How to Manage your Preferences

Where we use these technologies on our Services, you can manage your preferences at any time. However, some technologies are essential or necessary to run the Service and cannot be changed. Visit the settings or cookie preference menu on the relevant Services or on your device for more information on how to manage these options. 

CONTACT US

You can contact us to update your preferences, exercise your rights, submit a request or ask us questions.

The easiest way to do so is through the Support section of https://www.samsung.com/.

You can contact us at:

Samsung Electronics Co., Ltd.

129, Samsung-ro, Yeongtong-gu,

Suwon-si, Gyeonggi-do 16677, Republic of Korea

Alternatively, if you have any specific questions, please contact us at:

Data Protection Officer, Samsung Electronics New Zealand Limited

24 The Warehouse Way, Northcote, Auckland 0627, New Zealand

Email: privacy.nz@samsung.com or contact our customer service department at: http://www.samsung.com/nz/info/contactus.html.

SAMSUNG PRIVACY POLICY – SMART TV SUPPLEMENT

Samsung’s Smart TV service offers a set of features that provide enhanced video content, customised TV experiences, movies, connections to social networking services, and the ability to control and interact with your Smart TV with voice commands. We collect, use, share, and store information through your Smart TV and the devices connected with your Smart TV in the ways described in the Samsung Privacy Policy. This Supplement provides additional details about the privacy practices of some Smart TV features.

The Smart TV is designed to enable you to easily find and access video programming and other content. For example, you may access information about live television programmes distributed to you by your cable or satellite operator and on-demand video content offerings distributed by third party content providers through searchable guides displayed on your Smart TV.

In the case of live television programmes, we determine what content is available to you based in part on your postcode. In addition, the Smart TV helps you find and experience other Smart TV content more relevant to you by highlighting programming and content that is likely to interest you or providing additional services that will enhance your viewing experience. We base these recommendations and additional services on:

• Information about content that you have watched, purchased, downloaded, or streamed through Samsung applications on your Smart TV or other devices (About the TV viewing information please see ‘Viewing Information Services’ section below);

• Information about applications you have accessed through the Smart TV;

• Information about your clicks on the “Like”, “Dislike”, “Watch Now”, and other buttons on your Smart TV;

• The query terms you enter into Smart TV search features, including when you search for particular video content;

• Other Smart TV usage and device information, including, but not limited to, IP address, log data, information that identifies your hardware or software configuration, browser information, and the page(s) you request.

Viewing Information Services
This privacy notice should be read in conjunction with the Samsung Privacy Policy, which also applies to your receipt of customised Smart TV experiences and can be found at https://account.samsung.com/membership/pp. In order to provide you with customised Smart TV experiences, some of our features and services will rely on your TV viewing history and Smart TV usage information.

Your TV viewing history includes information about the networks, channels, websites visited, and programmes viewed on your Smart TV and the amount of time spent viewing them. 

We may use automatic content recognition (ACR) and other technologies to capture this information. Your Smart TV transfers video snippets or TV tuner information in order to determine the programmes watched. 

You may change your privacy choice at any time by going to the settings menu to disable the particular feature or service at your sole discretion, in which case your TV viewing history will cease to be collected for that particular feature or service.

Interest-Based Advertisement Services
The Interest-Based Advertisement Services (the “IBA Services”) are designed to provide the ability to obtain and view useful, interactive, and interest based advertisements about products and services offered by Samsung and third parties on your Samsung Smart TV or across various Samsung and third party platforms or devices, including linear commercials, on the web, mobile devices, and tablets. 

In order to make the advertising on your devices more relevant to you, the IBA Services will rely on your TV viewing history (including information about the networks, channels, websites visited, and programmes viewed on your Samsung Smart TV and the amount of time spent viewing them), Samsung Smart TV usage information, and other statistical data obtained from trusted third party data sources. We may use automatic content recognition (ACR) and other technologies to capture your TV viewing history.

Based on the information above we create groups of Samsung Smart TV owners who share similar interests and use these groups for the IBA Services. The information above is used to determine the groups to which your Samsung Smart TV is assigned and thus, which advertisements your devices receive. 

You may disable the IBA Services at any time by visiting the Settings menu on your Samsung Smart TV. 

Please note that your privacy choice with respect to the IBA Services will not affect whether or not you receive or are served with other types of ads and marketing that are not specifically based on TV viewing history or Samsung Smart TV usage information. Those other types of ads and marketing will be based on other information such as generalised location and other estimated or inferred information. They might be less relevant because they are not based on your interests.

For more detailed information about the IBA Services, please refer to the IBA Services Privacy Notice at the bottom of this Supplement.

PSID
Your Smart TV viewing history and usage information collected for the purposes of providing interest based advertisements will be linked to a randomised, non-persistent, and resettable device identifier called the Personalised Service ID or “PSID”. 

You may reset your PSID at any time by visiting the Settings menu on your Smart TV and, once reset, your Smart TV viewing history and Smart TV usage information with respect to interest based advertisements will be de-linked from its previous PSID. Bear in mind that if you reset your PSID, the quality of customised and interest based advertisements may not be fine-tuned.

Voice Recognition
You can control your Smart TV, and use many of its features, with voice commands. 

If you enable Voice Recognition, you can interact with your Smart TV using your voice. To provide the Voice Recognition feature, your voice commands will be transmitted (along with information about your device, including device identifiers) to us and we will convert your voice commands into text to provide the Voice Recognition features. In addition, Samsung may collect voice commands and associated texts so that we can evaluate and improve the features. Samsung will collect your voice commands when you make a specific request to the Smart TV by clicking the activation button either on the remote control or on your screen or by speaking a wake word (e.g. “Hi, Bixby”) and speaking into the microphone on the remote control or Smart TV. 

If you do not enable Voice Recognition, you will not be able to use the voice recognition features. 

You may disable Voice Recognition data collection at any time by visiting the Settings menu. However, this would prevent you from using the Voice Recognition features. 

For more detailed information about the Voice Recognition, please refer to the Voice Recognition Privacy Notice at the bottom of this Supplement.

Third Parties
Please note that when you watch a video or access applications or content provided by a third party, that provider may collect or receive information about your Smart TV (e.g. its IP address and device identifiers), the requested transaction (e.g. your request to buy or rent the video), and your use of the application or service. Samsung is not responsible for these providers’ privacy or security practices. You should exercise caution and review the privacy statements applicable to the third party websites and services you use.

Country-Specific Features
Please note that one or more of the features described in this Smart TV Supplement may not be available to you depending on where you live.

VOICE RECOGNITION SERVICE PRIVACY NOTICE

Effective Date: 30th April, 2019

Samsung Electronics and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Voice Recognition service (the “Voice Service”).

The Voice Service is a service that provides capabilities for users to find and watch content and manage their world across the Samsung products using only their voice. Its features include the natural language processing in content search and their Samsung Smart TV control; Internet, weather, and other services users have come to expect from their Samsung Smart TVs. 

Depending on the language you select, you may use and enjoy the enhanced voice recognition feature, Bixby. When Bixby is activated you may acknowledge it by the icons, banners, or other marks on your Samsung Smart TV screen.

This Privacy Notice provides further, specific information about how your personal information is used in connection with the Voice Service, and should be read in conjunction with the Samsung Privacy Policy, which also applies to your receipt of the Voice Service and can be found at https://account.samsung.com/membership/pp.

In this Privacy Notice, we describe the types of information collected through the Voice Service, how we may use the information and the choices available to you regarding our use of the information.  Samsung is the data controller for the processing of personal information.

WHAT INFORMATION DO WE COLLECT?

Through the Voice Service, we may obtain information about you in various ways. The types of personal information we obtain include:

 • Samsung account Information (Optional).  When you log in to Samsung account on your Smart TV, we may collect information associated with your Samsung account used to access the Voice Service, such as your name, email address, and Samsung account ID.

 • The Voice Service Interactions. We may collect information you exchange with the Voice Service through your interactions with the Services, including recordings of your voice commands (such as your questions, requests, and instructions), your pictures, and other inputs, and the information you receive from the Services (such as responses, answers, and content). We also may obtain other information related to your use of the Voice Service, including the information (such as information related to the apps you use, the websites you visit, and pictures, music, calendar entries, bookmarks, and
content and data from other Samsung and third party apps, websites, and services) we receive from Samsung and third party apps and services that are accessed or used by the Voice Service to provide you with the Services (such as music streaming and weather).

• Geolocation Data. We may receive your device’s geolocation and other information related to your location through postcode information stored on the TV which can be obtained through your IP address or through your input for certain purposes, such as to provide you with the Services.

 • Device and App Information. We may collect information through automated means about your Voice Service-enabled devices, such as device models, OS versions, device configurations and settings, IP addresses, and device identifiers and other unique identifiers. In addition, we may obtain information about how, when, and for how long you use your Voice Service-enabled Products, including your usage of the Voice Service and Samsung and third party apps and services on the Products (such as a list of apps on your Products, music played on your devices, the websites you visit, and the searches you make).

HOW DO WE USE YOUR INFORMATION?

We may use the information we obtain through the Voice Service to: 

• provide you with the Services, such as to respond to your requests, questions, and instructions made through the Voice Service;

• identify and authenticate you so you may use the Voice Service;

• improve and customise your experience with the Voice Service, such as delivering content and responses tailored to our users and the manner in which they interact with the Voice Service;

• with your separate consent, communicate with you about our products and services, and provide you with notifications, content, alerts, offers, promotions, marketing information, communications, and advertisements;

• respond to your requests and enquiries;

• operate, evaluate, and improve our business (including developing new products; enhancing and improving our products and services; managing our communications; analysing our products, customer base and services; conducting market research; performing data analytics; and performing accounting, auditing, and other internal functions);

• allow you to interact with and use certain third party apps and services;

• protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and

• comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Notice, the Samsung account Privacy Policy.

Through the Voice Service, we may collect personal information about your online activities on Voice Service-enabled devices over time and across third party apps, websites, and other online services. We may use third party analytics services on our Services. The providers that administer these analytics services help us analyse your use of the Services and improve the Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Services, help provide the Services,
and diagnose technical issues. 

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the Services and to identify and authenticate you so you may use certain Services); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the Services); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by contacting us as specified in the Contact Us section of Samsung Privacy Policy without affecting the lawfulness of processing based on consent before its withdrawal. 

You are required, as a necessity to enter into a contract, to provide us with personal information for processing as described above. If you do not provide us with personal information, we will not be able to provide you all of the features available through the Voice Service.

YOUR CHOICES

You may disable the Voice Service at any time by visiting the Settings menu, however this may prevent you from using the Voice Service. 

We also offer you certain choices in connection with the personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the Contact Us section of Samsung Privacy Policy.

UPDATES TO OUR PRIVACY NOTICE

This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the Services or changes in the applicable law. We will post a notice on our website and/or your device to notify you of any significant changes to our Privacy Notice and indicate at the top of the notice when it was most recently updated.

INTEREST-BASED ADVERTISEMENT SERVICE PRIVACY NOTICE

Effective Date: 30th April, 2019

Samsung Electronics and its affiliated companies respect your concerns about privacy. This Privacy Notice applies to the personal information we collect through the Interest Based Advertisement services (the “IBA Services”).

This Privacy Notice provides further, specific information about how your personal information is used in connection with the IBA Services, and should be read in conjunction with the Samsung Privacy Policy, which also applies to your receipt of the IBA Services and can be found at https://account.samsung.com/membership/pp.

In this Privacy Notice, we describe the types of information used through Interest-Based Advertisements, how we use the information, and the choices available to you regarding our use of the information and exercising your rights. Samsung is the data controller for the processing of personal information.

WHAT ARE THE IBA SERVICES?
The IBA Services is designed to provide the ability to obtain and view useful, interactive, and interest based advertisements about products and services offered by Samsung and third parties on your Samsung Smart TV or across various Samsung and third party platforms or devices, including linear commercials, on the web, mobile devices, and tablets.

In order to make the advertising on your devices more relevant to you, the IBA Services will rely on your TV viewing history (including information about the networks, channels, websites visited, and programmes viewed on your Samsung Smart TV and the amount of time spent viewing them), Samsung Smart TV usage information, and other statistical data obtained from trusted third party data sources. We may use automatic content recognition (ACR) and other technologies to capture your TV viewing history. 

Based on the information above we create groups of Samsung Smart TV owners who share similar interests and use these groups for the IBA Services. The information above is used to determine the groups to which your Samsung Smart TV is assigned and thus, which advertisements your devices receive.

PSID
Information about your device usage that is collected for the purposes of providing the IBA Services will be linked to a randomised, non-persistent, and resettable device identifier called the PSID. You may reset your PSID as specified in the Your Choices section of this Privacy Notice.

WHAT INFORMATION DO WE COLLECT?
Through the IBA Services, we obtain information about your Products in various ways. The types of information we obtain include:

• Device Information. We collect information such as your device model, operating system versions, device configurations and settings, IP address, Product identifiers, and other identifiers.

• Device Usage and Log Information. We collect information about how, when, and for how long you use your devices, including your interactions with the IBA Services and Samsung and third party apps and services on the devices (such as a listing of apps on your devices).

• Viewing Information. We collect your TV viewing history. Your TV viewing history includes information about the networks, channels, websites visited, and programmes viewed on your Samsung Smart TV and the amount of time spent viewing them. We may use ACR and other technologies to capture your TV viewing history.

• Statistical Information. We may use statistical information about you or your devices such as generalised location and estimated age group. We obtain this statistical information from commercially available sources (as permitted by law) such as our third party service providers. We work with third party service providers only who ensure that this information has been obtained in accordance with applicable law and can be provided to us for use and disclosure.

Samsung’s servers receive information when you interact with the IBA Services, such as information about your interactions with the IBA Services, your geolocation, and the devices you use to receive the IBA Services.

 

HOW DO WE USE YOUR INFORMATION?

We use the information we obtain through the IBA Services to: 

• provide you with the IBA Services;

• improve and customise your experience with the IBA Services;

• with your separate consent, to communicate with you via email and push notification about products and services offered by Samsung and third parties that are tailored to your interests;

• respond to your requests and enquiries;

• operate, evaluate and improve our business (including developing new products; enhancing and improving our products and services; managing our communications; analysing our products, customer base and services; conducting market research; performing data analytics; and performing accounting, auditing and other internal functions);

• protect against, identify, and prevent fraud and other criminal activity, claims, and other liabilities; and

• comply with and enforce applicable legal requirements, relevant industry standards, and our policies, including this Privacy Notice, the Samsung account Privacy Policy.

Samsung processes personal information for the purposes described above. Samsung’s legal basis to process personal information includes processing that is: necessary for the performance of the contract between you and Samsung (for example, to provide you with the IBA Services and to identify and authenticate you); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for Samsung’s legitimate interests (for example, to manage our relationship with you and to improve the IBA Services); and based on consent by our customers (for example, to communicate with you about our products and services and provide you with marketing information), which may subsequently be withdrawn at any time by visiting the Settings menu as specified in the Your Choices section of this Privacy Notice without affecting the lawfulness of processing based on consent before its withdrawal.

You are required, as a necessity to receive the IBA Services, to provide us with personal information for processing as described above. If you do not provide us with personal information, we will not be able to provide you with all of the features available through the IBA Services.

YOUR CHOICES

You may reset your PSID at any time by visiting the settings menu, and once reset, your TV viewing history and Smart TV usage information will be unlinked from its previous PSID. Bear in mind that if you reset your PSID, the quality of the IBA Services might be affected.

In addition, you may disable the IBA Services at any time by visiting the Settings menu on your Samsung Smart TV. 

Please note that your privacy choice with respect to the IBA Services will not affect whether or not you receive or are served with other types of ads and marketing that are not specifically based on TV viewing history or Samsung Smart TV usage information. Those other types of ads and marketing will be based on other information such as generalised location and other estimated or inferred information. They might be less relevant because they are not based on your interests.

UPDATES TO OUR PRIVACY NOTICE

This Privacy Notice may be updated periodically to reflect changes in our personal information practices with respect to the IBA Services or changes in the applicable law. We will post a notice on our website and/or your device to notify you of any significant changes to our Privacy Notice, and indicate at the top of the notice when it was most recently updated.